Showing posts with label Free Blog. Show all posts
Showing posts with label Free Blog. Show all posts

Proven Tips For Tons Of Traffic For Free

This article quickly covers a few easy ways to advertise your website for free and will do this for you in rapid fire turn around time if you put them to use effectively.

So if you've got BIG ambitions, but a very small budget, read on as we get to work!

Press Releases are Priceless

If you aren't writing press releases, you are leaving a ton of free publicity on the table on a daily basis.

What do YOU have going on that worthy of submitting a free press release?

Anything you want.

Most online directories that accept free submissions WILL reprint your release if you have something topical to say, and the EASIEST way to do that is simply tie something you are doing with a newsworthy event. How about a Halloween oriented promotion?

Or a McCain/Obama debate deal? Who cares - if you can say something entertaining, and incorporate your own personality with a promotion, you WILL get good coverage via a free press release. e.g http://www.ibosocial.com/Ayojideonline or http://apsense.cc/fcbb16

(and great search engine placement to boot if you use your keywords well!)
Article Marketing is Easy Advertising for Years To Come

Researching keywords

It is very important to know which keywords would aid you in your quest and prove to be the most effective ones. Researching keywords is not as difficult as it earlier used to be.

If the title of this article says Free Targeted Traffic then I won't tell you about word tracker (paid keyword researcher tool) instead I would like to talk about free options.

use Google Adwords Tool (https://adwords.google.com/select/KeywordToolExternal), a nifty tool that lets you see how many people search for your keyword on a monthly basis.

Another tool can be found at http://www.spacky.com. Dumb name... really but an awesome tool (somehow their slogan says the same).

The spacky tool lets you see how many people search for a particular keyword on Yahoo, Google or Microsoft Network.

If this tool is used in conjunction with the Google Adwords Tool, you have your keyword research done.

Creating an effective article title

After you have researched your keywords, you need to form an effective catchy title which would include the keywords.

Make sure you don't get over enthusiastic and create an all keyword title.

Try to be rational in your approach.
Writing your article

This is the most important aspect of the traffic building process, so you would need to be very careful on this.

So, you have the right keywords, you have the right title and now it's time to write the right article.

To write an effective article, make sure what your title says is reflected in your article, make sure you cover all your primary keywords and try to add related ones too.

This would ensure you pass Google's Latent Semantic Indexing (LSI) technology.

Now, the most important thing you should keep in mind is that you need to be very professional while writing your article.

Try to write in a way that is easily understood by readers and would influence them into clicking your link whilst trying to maintain the quality of writing.

You need to actually guide them about the title you have prepared rather than keeping just selling in mind. If you are successful with this, 90% of your job is done.

Submitting your article

Be warned about automated submission tools. These tools would provide a dirty way for you to provide your article to thousands of article directory based websites but it won't give you the natural credibility of creating your own account and submitting manually.

You get the picture - create an author account, select proper category for your article, paste your article and submit it - totally manually.

If you have an account you can always return back and submit more articles.

This would give you more credibility through the website's perspective as well as will help you create a substantial article base which would in turn bring you high quality targeted traffic.

As mentioned above to be successful in this pursuit you need to repeat these steps as many times as possible and write as many articles as possible related to your business service or product.

Remember; don't expect things to happen all of a sudden, a formalized, proper and dedicated approach would surely ensure that your efforts are paid off.

The best thing about this process is that you get traffic month after month repeatedly with just one stretch of work.

A few list of sites you can submit your articles to:
ezinearticles.com, buzzle.com, tunearticles.com, articlesbase.com e.t.c.

Make sure, you change your article just a bit for each article submission site.

So, your article would be different for each site and your chances of one of them getting ranked would be higher.


The Importance Of Backlinks From Related Websites

Backlinks are still among the backbones of search engine ranking despite the many changes in Google algorithms and ranking parameters.

No matter how much Google and other major search engines emphasize the importance of having good quality contents that provide genuine value to the readers, but without high pr backlinks websites can hardly get to the front of page of Google.

If ever some of them made it to the top pages, the high ranking position of the site is short-lived.

Backlinks are like the foundation of the building. It supports the building to make it last long and withstand the raging storms and bad weathers.

 But if the foundation is weak, the building may still stand but only for awhile.

When rain comes, it will easily stumble and fall.

Free quality doffolow backlinks and more free dofollow backlinks you get is better way to your website or blog have power for search engines.

Just like websites and backlinks, some sites may be able to make it to the front page of Google at first, although the chances are small, but if its ranking is not supported by good quality backlinks coming from high PR sites, then it will gradually lose its position after a few days.

That is why whenever you attained a certain page rank you must immediately reinforce it with free quality backlinks to maintain its position.

 This will also make it hard for your competitors to unseat your site from its present position in major search engines particularly Google.

Free Search Engine Submission Websites And Tools

To submit your site to the search engines and directories listed below please enter your site's URL and a valid email (to confirm submissions) - then press the "Submit Site" button.

There is no need to submit your site more than once. Make sure that your site is online.


 Some search engines require your email confirmation, so be sure check your inbox after the submission.





The submission may take 5-6 minutes - please, be patient.

http://www.cleversubmitter.com/ (Total amount of search engines and directories: 129)


http://www.addme.com/

http://www.exactseek.com

http://www.mypagerank.net

http://www.sonicrun.com/ 

Automated Search Engine Submitter

 http://www.free-web-submission.co.uk/submissionfree/submit.php

Blog ping services pings or notifies Weblog Services such as Blog Search Engines and blog directories that your blog has been updated. 

Thus enabling them to index your blog fast and make your content available for a larger audience.   

You can Ping your blog on any of the Sites Listed below, Happy Pinging!

http://ping.in/index.php

On-Page Optimization Tool

Sometimes the category of a link may different than that of the website. For example, a Home & Garden blog may cover many different topics and niches, and so one post “Upgrading Recycled Bottle Caps into Alphabet Magnets” might instead be categorized as “Arts & Crafts” or “Hobbies & Collectibles”  




Keyword density is important since search engines use this information to determine the theme of your website, the perfect keyword density will help archive higher search engine positions.

The Keyword Density Analyzer tool is useful for helping webmasters achieve optimum keyword distribution
.  


http://www.seobench.com/keyword-density-analyzer/index.php 

Check the Important SEO Content on Your Webpage Using

 http://www.internetmarketingninjas.com/seo-tools/free-optimization/

CLICK HERE FOR FREE INDEX TO OVER 15,000 SITES OR GO TO http://www.indexkings.com

WebMeUp backlink tool beta,The biggest index of fresh links for growing sites

http://webmeup.com/tools/backlinks.html

FREE SEO TOOLS ALSO AVAILABLE AT

http://tools.seobook.com/ or 

 http://www.internetmarketingninjas.com/seo-tools/google-sitemap-generator/

SEO Made Easy Visit:

 http://www.seositecheckup.com/tools/results 

Check Duplicate Contents

Generate Quality Backlinks With the Click of a Button

Put your best SEO foot forward and generate a large number of high value back links in a matter of seconds. Simply enter your website below and click “Make” to watch the free backlink maker tool do its job!

The best back links are valuable, relevant, authentic, and from authority webpages. They require more work on your part, but the long and short term results are very rewarding. 

There are a few other recommendations to check for when looking for quality directories:
  • Directory Age: Google likes quality listings on old pages. New listings on old pages will give you an extra boost. If a directory is too new, it may be a bit risky. Make sure the directory (not just the domain name) is at least a few years old.
  •  
  • Be cautious with directory networks: Oftentimes, you'll find a network of interconnected directories. Their survival may be interdependent, and if Google penalizes one, they are likely to penalize the whole group. These networks can also be a bit spammy, which further increases the likelihood of a Google penalty. 
  •  
  • Backlink Count: Any webpage is only as good as the sites pointing to it. A higher backlink count is generally better, as is the quality of the links. Look for a higher backlink count.
  •  
  • Beware of site wide or front page link sales: Some directories sell site wide links or front page links. If a link looks blatantly out of place, it probably falls in that category. Google hates that, and will ultimately penalize the site (and your listing if it's listed there). 
  •  
  • Human-edited: If it's not human-edited, it will likely be hit with a Google penalty at some point. 
Paid directories: Generally, they are more legitimate than free ones. If a site is serious about having quality editors and worthy marketing, they need to fund it somehow. If it's free, you wonder how long they'll be in existence. When they disappear, so will your link. 
  • Rule #1: The page you want to be listed on must be indexed by Google and other Search Engines

    Your site listings only count if Google and other search engines sees them. So make sure the page with your website has been recently indexed by Google and other search engines. That's it. You're done. Unless you have a few questions like these:

    Doesn't Google and other search engines index every page on the web?

    Nope. We all wish. But they have finite resources. So they only index the most authoritative stuff - and they decide what is authoritative and what isn't. 
  •  All pages and links were not created equal - and Google and other search engines decides which ones are and aren't. 

Free Directory Registrations And Submission Tips

Use a real email address because many directories will require a confirmation to finish the directory submission process.
 
Choose the correct country your website is from so we can match you to country specific directories


Choose the correct category your website best matches from our list of categories so we can match you to 
category specific directories


Reciprocal Links: Some directories expect to have a link back from your website to theirs. 

Check your email for what HTML code you will need to add.


Make sure your are being accurate and honest to maximize your free directory registration.


Submit Site to over 400 Search Engines


Very good Website with best search engines.

The submission may take 5-6 minutes - please, be patient.

http://www.cleversubmitter.com/ (Total amount of search engines and directories: 129)


http://www.addme.com/

http://www.exactseek.com

http://www.mypagerank.net



Manual Submission on Search Engines and Directories


   (copy the links and past to your browser)



  1   https://www.google.com/webmasters/tools/submit-url  

  2   http://www.bing.com/toolbox/submit-site-url

  3   http://webmaster.yandex.com/addurl.xml  

  4   http://www.activesearchresults.com/addwebsite.php   

  5   http://www.scrubtheweb.com/addurl.html  

  6   http://www.exactseek.com/add.html   

  7   http://www.fybersearch.com/favor/add-url.php    

  8   http://www.secretsearchenginelabs.com/add-url.php   

  9   http://www.somuch.com/submit-links/ 

10  http://www.dmoz.org/

11  http://www.anoox.com/add_for_indexing_free.php  

12  http://www.ghetosearch.com/add-url.php

13  http://www.submissionwebdirectory.com/submit.php

14  http://www.a1webdirectory.org/submit    

15  http://viesearch.com/submit 

16  http://www.webworldindex.com/

17  http://www.gigablast.com/addurl 

18  http://search.sonicrun.com/freelisting  

19  http://mastermoz.com/register.php   

20  http://www.synergy-directory.com/submit.php 

21  http://www.onlinesociety.org/submit.php 

22  http://www.gainweb.org/submit.php   

23  http://www.intelseek.com/add_url_form.asp   

24  http://www.obln.org/submit.php  

25  http://www.nexusdirectory.com/submit.php    

26  http://www.w3catalog.com/submit.php 

27  http://www.247webdirectory.com/submit.aspx  

28  http://www.amfibi.com/add       

29  http://onemission.com   

30  http://www.infotiger.com/addurl.html    

31  http://www.acewebdirectory.com/

32  http://www.directoryfire.com/submit.php

33  http://www.businessseek.biz/page.php?page=submission-policy

34  http://www.rdirectory.net/submit.php

35  http://www.nonar.com/submit.php

36  http://www.9sites.net/addurl.php

37  http://www.directory-free.com/submit/submit.php

38  http://www.elitesitesdirectory.com/submit.php

39  http://linkcentre.com/

40  http://www.the-web-directory.co.uk/sug_url.php?cat_id=1

41  http://www.linkcentre.com/addurl/

42  http://www.the-web-directory.co.uk/sug_url.php?cat_id=1

43  http://www.onemilliondirectory.com/submit.php

44  http://www.exalead.com/search/web/submit/

45  http://www.priordirectory.com/submit.php

46  http://www.surfsafely.com/urladd.html

47  http://www.cipinet.com/submit.php

48  http://www.directoryint.com/

49  http://linkpedia.net/submit.php

50  http://www.snapcc.org/submit.php

51  http://www.yoofindit.com/cgi-bin/add.cgi

10 Important Reasons To Create A Strategic Alliance

A strategic alliance is when two or more businesses join together for a set period of time.

 The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience.

Below are ten reasons to create a strategic alliance.

1. You could offer your customers a larger variety of products or services.

 This will allow you to spend less time and money developing new products to sell.

2. Your number of sales people will increase because you're combining with other business.

You won't have spend to time and money hiring new employees.

3. Your marketing and advertising budget will increase.

When you form a strategic alliance with other businesses you both will share the advertising and marketing costs.

4. You can now offer your existing customers more back-end and upsell products.

This will increase your sales and profits.

5. Your business will gain a larger number of skilled people working on the same project. You will gain
the knowledge of the other businesses employees.

6. You will be able to beat your competition by selling to a larger target audience.

You will also increase the total number of existing customers you can sell your products and services to.

7. You can exchange endorsements with your alliance partners.

You'll add more credibility to your business and gain your potential customers trust to buy.

8. You can expand your business more rapidly.

 You can develop new products and services faster with a larger work force.

9. You'll be able to solve your customer's problems faster with a larger base of customer service people.

You'll also learn new ways to improve your customer service from your alliance partners.

10. You'll have a larger number of "strategic thinking" people.

 This will allow both businesses to come up with profitable business ideas quicker than before.

Quote:

"A man of character finds a special attractiveness in difficulty, since it is only by coming to grips with
difficulty that he can realize his potentialities." -Charles de Gaulle

FREE Tools And Software Programs

NOTE: One thing that is certain about the Internet is that it is always changing Occasionally, a free service will expire or a link will be moved to another location.

Web authoring tools:

Convert text into HTML with one click:www.cmg02.com/cg2/text_html.htm

Complete web authoring software for Windows, Max and Linux:http://www.nvu.com/

Powerful HTML website editor:www.trellian.com/webpage/index.html

Free web authoring and graphic design software:www.freeserifsoftware.com

Upload website files via FTP and SFTP:www.sourceforge.net/projects/filezilla/


Website plug-ins:

Free content for your website:www.freesticky.com

Add a search engine to your site:www.freefind.com

Accurate real-time website stats:www.statcounter.com

Automated reciprocal linking and website directory generator:www.onlinemarketingtoday.com/software/link-management/

Create unblock able popup windows without coding:www.antssoft.com/wisepopup/

Design and download professional-quality, animated banner ads quickly and easily:www.addesigner.com


Formatting tools:

Format for your articles and emails for maximum effectiveness:www.web-source.net/format_text.htm

Free color picker:www.iconico.com/colorpic/index.aspx

Analyze the emotional impact of your headlines:www.aminstitute.com/headline/index.htm


Research and discovery tools:

Spell checker:www.spellcheck.net

Search the dictionary, thesaurus or encyclopedia or web:www.reference.com

Find the perfect set of keywords for your web pages:www.goodkeywords.com

Discover new keywords your future customers will find you under:www.nichebot.com

Analyze keyword density:www.keyworddensity.com

Check your website's link popularity:www.marketleap.com/publinkpop/


Performance and protection tools:

Free multi platform office suite:www.openoffice.org

Protect your website from plagiarism:www.copyscape.com

Scan your web pages to locate errors:www.netmechanic.com/toolbox/html-code.htm

Spyware remover:www.spybot.info/en/spybotsd/index.html

Free password manager and form filler:www.roboform.com 


Submission tools:

Add your URL to Google:http://www.google.com/addurl/?continue=/addurl

Submit your articles:http://www.ideamarketers.com/signup.cfm

Ping your blog:www.pingomatic.com


Communication tools:

Instant messaging on any platform:www.icq.com

Talk to anyone, anywhere for free:www.skype.com

List Of Important Directories Where You Should Submit Your Blogs

 This is a List of Some very Important Blog Directories, Where you can submit your Blogs or websites for promotion:

Allforblog

Alltop

BlogCatalog

Blogs-collection

Blogdirectorysubmission

Blogdir

Blogdirectory.ws

Blogflux

Bloggernity

Bloghub

Bloghints

Bloglisting

Bloggernow

blogswirl

BlogoWogo

blogratings

BlogRateDirectory

BlogRollCenter blog + RSS

Blogsrater

Blogsearch

Blogville

boxyblogs

Buzzerhut

Chordata Blog+Rss

Ckalari

Conseillemoi

Crayon

Dmoz

Ezilon

FuelMyBlog blog + RSS

Globeofblogs

Gozoof

hottestblogs 

Info-listings

Loaded Web

LSBlogs
 
PuppyURL

Readablog

Rateitall

Regator

Sportsblogs

submitlinkurl

Theseoking

TopBlogging blog + RSS

Topsiteswebdirectory

Websandiego

Wilsdomain 

WordPress

RSS

Blogdigger  

Blogscanada  

Chordata Blog+Rss  

Crayon Blog+Rss  

Feedage  

feedbucket  

Feedcat  

RSSFeeds.org  

FeedListing  

Feedmailer  

Feedsee
 
MyMSN RSS Directory submit feed to ‘search’ for content  

NGOID News Network  

Plazoo 
 
r-bloggers  

Redtram  

Rssmicro  

Swoogle  

Topix  

Wingee


Foreign RSS Feeds  

Eintragen German only  

Linkfeed Danish Only  

Overskrift Danish Only  
 
Verzeichnis German only

5 Common Ways To Get Higher Search Engine Rankings

Getting your business website to be ranked on the search engines is like getting free advertising for your business.

The organic listings can't be brought and your website can only appear on it via proper search engine optimization.

SEO is the most effective way to get higher rankings and generate more business leads.

By getting high search engine rankings, it will bring you more business.

In this article, I will discuss five ways to get higher search engine rankings:

1) Create the Appropriate Keyword List - It is important to target the right keywords on the right pages.

Targeting the appropriate keywords is the way to SEO success. If you target wrong key phrases, there will not be any conversion.

2) Create Unique Title and Description for Every Web Page - The keywords that you have utilized in the Meta tags should be appropriate to the web page's content.

 Title gives information to the search engines what the page is all about. So, it is very important for you use appropriate title for each page of the website.

3) Good Content should be Placed On the Website - 'Content is King'. It is very important for a website to have the good and unique content.

With unique content, other webmasters will begin linking to your website and this will increase your website's popularity. Link popularity is the key factors for SEO success, so don't overlook it.

4) Develop more Back Links - Link building enhances your website link popularity which will assist in getting higher rankings on the search engines.

You can develop links via link submission, article submission, blog posting, PR submission, and social book marketing.

5) Good SEO Copywriting - Adding keywords on the right page will help to increase the visibility of the keywords. At the same time, you should be careful with the approach.

Don't use excess keywords because search engine consider it as the spam.

Above are few strategies that you should consider to get higher rankings on the search engines. You need to work continuously to get better results.

Arrow is the leading Internet marketing company in Melbourne, offers cutting-edge SEO   strategies that will help your website to get higher rankings on the major search engines.

If you are searching for SEO in Melbourne, contact Arrow.

About the Author

Richard Nicholson, an Internet marketing expert at Arrow, a renowned Internet marketing in Australia. They provide complete internet marketing which is suitable for your website.

Highly Recommended FREE Marketing Tools

Here are some Popular and Helpful Marketing Tools That Are FREE For web development !

These tools can help you Succeed and grow your Business. If your funds are low (Or even if you’ve got a big budget to spend), you can start with this list.

These FREE tools and software programs help to get your business off the ground. Most of the tools listed below have a competitor somewhere online or Offline who is charging money for pretty much the exact same Software or service that you can use for FREE through the links below.

NOTE: One thing that is certain about the Internet is that it is Always changing… Occasionally, a free service will expire or a link will Be moved to another location.

7 Zip:   http://7-zip.org   (free download)

An open source, free alternative to WinZip.

Adobe Reader:   http://get.adobe.com/reader   (free download)

Used to view and print PDF files.

Audacity:   http://audacity.sourceforge.net   (free download)

An open source software used for recording & editing audio files.

AVG:   http://free.avg.com   (free download)

Anti-virus and anti-spyware protection.

BrowserShots:   http://browsershots.org   (free online tool)

Use this site to view how your website look in various browsers.

CamStudio:   http://camstudio.org   (free download)

Lets you record all screen & audio activity on your computer and create video files.

CCleaner:   http://ccleaner.com   (free download)

Removes unused files from your pc allowing Windows to run faster and freeing up space.

Color Cop:   http://colorcop.net   (free online tool)

A multi-purpose color picker - great for web designers and programmers.

Down For Everyone:   http://downforeveryoneorjustme.com   (free online tool)

Is your site down? Use this tool to see if your website is down for other people.

DupeFree:   http://dupefreepro.com   (free download)

Quickly check for duplicate content & LSI keywords.

Evernote:   http://evernote.com   (free download)

Scan your notes, receipts, etc … it will OCR the content, sace it, and make it searchable)

FileZilla:   http://filezilla-project.org   (free download)

Open source FTP program for uploading files to your host.


Firefox:   http//mozilla.com/firefox    (free download)

Alternate web browser.

GIMP:   http://gimp.org   (free download)

An open source program used to create & edit - free alternative to Photoshop.

Give Away Of The Day:   http://giveawayoftheday.com   (free download)

Unique site that offers you a free license digital product daily.

Google Gmail &  Analytics:   http://mail.google.com   (free download)


Kompozer:   http://kompozer.net   (free download)

An easy to use WYSIWYG HTML editor.

Launchy:   http://launchy.net   (free download)

Opens your documents, project files, folders, and bookmarks with just a few keystrokes .

NicheBot Classic:   http://nichebotclassic.com   (free online tool)

Online keyword research tool helps you target the correct keywords.

Open Office:   http://openoffice.org   (free download)

Open source office suite software - word processing, spreadsheets, databases, presentations ...

OSWD:   http://oswd.org/   (free downloads)

Open Source Web Design offers free web design templates.

PDF995:  http://pdf995.com   (free download)

Use this tool to easily convert files to PSD format.

PDF to Word Converter:  http://pdftoword.com   (free online tool)

Easily create editable Word Doc files from PDF content – for legit purposes only! :-)

Pixie:   http://nattyware.com/pixie.php    (free download)

Great for web designers - just point to a color and it will tell you the code value for that color.

Private Label Rights Forum:   http://resell-rights-weekly.com/forum   (free online tool)

Very helpful forum with lots of good info on internet marketing. Friendly members too.


Resell Rights Weekly:   http://resell-rights-weekly.com/ (free downloads)

Free membership where you can download over 150 PLR/RR products for free.

Roboform:   http://roboform.com   (free download)

Easily & safely manage your passwords.

ScreenHunter:   http://wisdom-soft.com/sh/sh_free.htm   (free download)

Software that allows you to “capture” any part of your desktop, a window or full screen.

ShortKeys:    http://shortkeys.com   (free download)

Allows you to set up replacement text or paragraphs for any user defined keystrokes.

Skype:   http://skype.com   (free download)

Make free calls over the internet to other people on Skype.

SpyBot:   http://safer-networking.org   (free download)

Effectively detects and removes spyware from your PC.

Textpad:   http://textpad.com   (free download)

A powerful text editor. I personally like Textpad for editing HTML code.

TimeLeft:   http://nestersoft.com/timeleft   (free download)

A countdown, reminder, clock, alarm clock, stopwatch, timer,  & web countdown tool.

Tweet Deck:   http://tweetdeck.com   (free download)

Great for staying in touch with your contacts across Twitter,   Facebook, MySpace and more.

VLC Media Player:   http://videolan.org/vlc   (free download)

THE MOST BANG FOR YOUR BUCK


The Best Advertising for Your Dollar: Newspaper, Radio or TV?  How To Tell Which is Best

All business owners are eventually confronted with a serious dillema -- how
to advertise, in which medium, and which is the best deal for each dollar
spent.

Do newspaper ads outpull radio spots -- or is the power of television the
only way to go?  The answer is different for each business, each situation,
each location and each product.

The following are the pros and cons of each medium.  Knowing these can help
you decide which medium is right for advertising your product.

NEWSPAPERS

The Good:

* It's fast.  An ad in a magazine may take three months to break.  A
newspaper ad can come out the next day.  If you need business fast, this is
great.

* Newspapers  have wide array of editorial topic selcition to match what
you are advertising.  For example, if you are selling car parts, you cac
place your ad in the paper's automotive section, or have it placed next to
news stories about cars. Newspaper also have international news, local
news, etc., all of which help you focus your advertising effort.

* You get a lot of room, if you need it.  Remmeber, long copy always sells
better than short copy.  The broad area of a newspaper page is ideal for
long copy.

* Newspapers can insert your catalog, flyer or whatever preprinted
matreials you might have.

* You can use them to distribute reader response items, such as coupons,
contest entry forms, surveys, and other such things.

* Radio advertising is sometimes called "invisible ink."  That because it
is gone as soon as it is broadcast.  With a newspaper, you can give the
customer something to clip, or something they may see a second time if they
read the newspaper a second time.

* Nespaper can reach large numbers of people, depending on circulation.
Lage urban dailies, for example, may easily reach 1 or 2 million potential
buyers overnight.

* They are available nationally, regionally, or locally.

* Newspaper allow you to reach possible nonreaders who might be part of
your secondary target audience.

* Tend to be cheaper than other media, depending on a number of variables.

* Newspaper ads are easier to produce, and thus less costly.  A TV ad, for
example, may require special effects, actors, video footage, etc.

* Newspaper are good for repeat exposure, a vital element of effective
advretising.  Readers need to see something an average of six to eight
times before they "see" an ad or respond to it.

* Newspaper can reach people who othrewise have little access to other media.

* Many people buy newspaper not for the news, but to find out what's on
sale today, or what's happening today.  Movie ads are a prime example.

* They have better local market penetration than magazines.

* You have more options in terms of space and unusual ad configurations

* You can use dealer listings.

The Bad:

* Newspaper tend to charge relatively high-cost premiums for less than
full-run purchases.

* They are flat, and more than literally.  In other words, they don't beep,
squeek, blast and make noise and colorful moving images as do radio and TV

* Do not have the reach other media forms, such as national magazines.

* Are not conducive to last minute changes because of tight printing schedules.

* Newspapers do not produce as high a frequency level as other media forms.

* Large space ads are very expensive and their longevity is fleeting.

* Ads in newspaper tend to compete heavily with other ads on the page.
Clutter is not good for your ad, but in a newspaper, their is usually a lot
of clutter

* Use of color is crappy, and does not equal that of magazine color quality.

* Tend to deliver only an adult audience.  If you have products targeted at
teens or even college students, a newspaper probably won't reach these
people.

* Newspaper are usually only viewed by one person at a time.

RADIO

The good:

* Radio offers a wide array of formats which can reach listeners during a
specific state of mind, which can complement a specific advertising
message.  Many people listen to radio while driving to and from work, other
listen in the evening while relaxing next to a cozy fire.

* Delivers your message to everyone in the room or car at the same time.

* In fast.  Your ad could be heard the next day if production is available,
ad copy is written and studio time is available.

* Radio advertising is intrusive -- it butts in on your listening, and your
only opiton is to listen or chage the channel, (or shut it off!)

* Reaches a national, regional or local audience.

* Can be effectively targeted to consumer segments, such as teen-agers vs.
seniors, or men vs. women.

* Can be repated often, thus driving the message home.  Once again,
repeition is the heart of effective advertising.

* Radio ads can be heard 24 hours a day.

* Radio can reach people as they are on their way to the store.  Messages
delivered just prior to actual shopping are very powerful.

* Tends to be cheaper per announcement than either TV or print, and in fact, is probably the most cost efficient of all media.

* Uses "theater of the mind."  Radio uses voice and sound effects to conjur
up images in the listener's mind by engaging the human imagination.  This
can be more powerful than any pre-developed TV image or still photograph.

* Reaches people who do not like to read newspaper or magazine, or people
who do not view outdoor mediums, such as billboards, and those who do not
like TV.

The Bad:

* Most people have the radio on "for noise."  That is, they are usually
otherwise engaged with something while listening, and often are only
half-listening.

* Repetition is more important to overcome general lack of attention on
behalf of the listener, and thus, you have to spend more for more spots,
which can make up for the lower cost.

* Makes it difficult for the listener to take physical action as a result
of the advertising message.  For eample, most listeners do not have a pen
in hand when they hear an 800 number to call or an address to remember.

* You generally need more up-front money to buy up the large number of
spots you need to get the job done.

* Is not visual, and many people retain better what they can see than what
they hear.  Also does not move, another aspect of captugring vidual
attention.

TELEVISION

The Good:

* Is usually in vivid exciting color, and color is a prime motivator of the
human mind.

* Uses all elements of sight, sound and movement at once to form a powerful
package that hits on all level of human senses (except touch and smell).

* Can deliver your message to all people in a room simultaneously.

* Is fast, but not as fast as newspaper or radio because it tends to
require more production.

* Like radio it is intrusive.  The customer does not have to seek out the
ad, like they must to find a movie listing or a rummage sale.  The ad comes
to the viewer.

* Available nationally, regionally, or locally.

* Television ads can be purchased to focus on concentrated geographical
areas, especially with the adventof cable.

* Has a wide variety of programming to match the nature or subject matter
of your ad.  Want to sell rock-n-roll CDs?  Buy ads during Beavis and
Butthead or Melrose Place.  Want to sell feminine hygiene products?  Buy
time suring soap operas.

* TV has more reach than any other medium in terms of all segments of
society. Just about evreyone watches TV, but not everyone reads newspapers
or magazines.

* Is good for repepetition of ads.

* TV can deliver your ad at any time of the day, 24 hours a day.

* You can get an exclusive, that is, your ad need not compete with a
clutter of other ads -- but you may have to pay dearly for it.

* Tends to be more cost efficient in terms of number of responses it
produces compared to dollars invested.

* Is probably best for reaching those people who tend not to use any other
form of media.

The Bad:

* Most often is very cluttered.  your commerical may be sandwhiched deep
within a string of other commericals, which have long since caused the
viewer to head to the refrigerator.  Also weakens long-term memory of your
product message.

* Is sometimes hard to get.  There are usually a limited number of TV spots
available, and you may not get the program you want.

* Is perhaps the most expensive.  There are a lot of production costs
related to TV advertising.

* May be less demographically selective as some other media forms, although
cable TV has helped in this category.

* Your audience can fluctuate widely.  If 10,000 people see your ad one
night, a mere 100 might see it the next if a high-interest program airs on
another channel.

* TV is cost-inefficient when you are after highly focused target markets.

* VCRs are helping TV ads get beyond the "invisible ink" proplem of
broadcast media.  A taped program may be viewed again and again -- on the
other hand, your commerical may be fast forwarded.

MAGAZINES

The Good:

* Magazines offer a wide variety of subject matter and editorial focuses to
reach readers when they have a state of mind you are looking for.  Thus,
you can tailor your message to a high degree of specificity.

* Magazines have glossy, polished paper that makes color photographs and
other graphic elements look like works of art.  You ad will look superb.
(That doesn't mean it will sell, however!)

* Can reach very specific target markets without having to waste time or
money on markets you do not care about.

* Like newspaper, you can have long copy. Full or even multiple page ages
let you make a pretty long and detailed pitch.  Do people really read all
that fine print?  Yes! If you have their attention and interest.

* You can insert your catalog, card, flyer or whatever into the magazine.

* Like newspapers, they allow you to include reader response materials,
such as coupons, entry or order forms, and more.

* They are not disappearing ink.  In fact, magazine are even better on this
count that newspapers because people are much more likley to re-read or go
over a magazine a second time.  Many people even collect magazines or go
through them for research in the library, giving your ad the chance to be
seen again and again.

* Can reach a huge audience, easily in the millions with the bigger zines.

* Magazines allow for a breathtaking array of creative options: pop-ups,
special inks, holograms, unusual space configurations, personalizing
elements for each reader of the publication, etc.

* They have national, regional and local reach.

* Magazine ads can reach specific demographic segments within the total
readership of the magazine. That's because most magazines have departments
and areas of specific topic or subject matter, helping you to target your
customers.

* Magazine ads can reach possible nonreaders who might be part of an
advertiser's secondary target audience.

* Because they are more highly focused and need less repetition, as in
radio, they can actually be more cost effective than any other media form.

* Frequency of exposure is high, as we said, because magazines are often
read more than once and by more than one person.  Also, they may read other
similar magazines you have targeted for your ads.

* May reach people that other media do not.  Many people prefer to read
magazines to newspapers, for example.

* Magazines can accommodate your listings.

The Bad:

* One of the biggest drawbacks is the long period before you buy the ad and
when it appears.  A magazine ad may take three to four months before it
appears.  If you need fast cash and customers, this is no help.  Also, a
reader may not get to his or her magazine right away upon receiving it.

* Tend to be expensive for one-time runs.

* Do not offer sound of movement, although some cutting edge ads, such as
pop-ups or those with micro-chip intsertions are breaching this drawback.
These are mega-expensive, however.

* Because they are more highly focused, they have less reach, which many do
not consider a drawback.

* You must submit your final copy and ad prep many months before deadline.
Some magazines have a fast close, and other will call up repeat advertisers
with last minute deals, often because they have space to fill or when
others back out at the last minute.

* Although once they start printing, you cannot backout.  Generally, once
you buy a magazine ad, you are locked in no matter what.  Refunds are rare.

* You do not get high frequency unless you buy an entire year's worth, but
then readers will see them about once a month for most magazines.

* You only get exposure to one person at a time, as opposed to a whole room
or call-full as in radio or TV.

SUNDAY MAGAZINE SUPPLEMENTS

The Good:

* You get superior quality color on high quality paper, allowing for
effective product presentation, if you are willing to pay top dollar.

* Great for insertions.  You know the way it is with all Sunday papers and
magazines -- lots of extras which many readers actually buy the publication
for in the first place.  Many people live to scan and clip coupons.

* You get ample opportunity for long copy.  Sunday magazines are among the
best place to make a long, detailed ptich.

* As we said, people love to clip coupons, and this is the place people
will most likley use any kind of special insertion, from coupons to
sweepstakes, contests or surveys.

* Have better chance of repeat exposure to your ad than newspapers or
magazines.  People tend to hang onto the Sunday paper longer and also give
it a better read because they are more relaxed and have more time on Sunday
to linger over the paper.

* Can reach large numbers of people in a short time.

* You can get very creative, as you can with magazines.  This means
pop-ups, specials inks, scratch-and-sniff -- even insertion of product
samples.

* Distribution of the advertisement to possible nonreaders who might be
part of an advertiser's secondary target audience.

* Because of high readership and better repetition factor, can be a good
deal for the your scarce advertising dollar.

* Production costs for your ad will be less than all other media, except
for newspaper.

* Can reach people who do not ordinarily read newspapers or pay attention
to other media.  Many consider the Sunday papre "special."

* You get immediate delicery to entire audience -- even millions of people
-- in just oen day.

* They can have national, regionaly, or local distribution, although
national is less likely with mst Sundays, except the real biggies, such as
the New York Times.

* Sunday publications have higher penetration and greater readership
locally than do competing publications or other media.

* You can use dealer listings.

The Bad:

* Ads do not force themselves on reader as in radio or TV.  In other words,
they are nonintrusive.

* No sound or movement in general.

* Usually require advertising materials well in advance of issue date.
Some even have longer lead time time than magazines.

* Relatively inflexible for accommodating last minute changes.  Most Sunday
ads are set in stone after you issue a check.  You won't get a refund.

* Frequency is lacking because they only come out on Sundays, and people
don't make connections from one Sunday to the next, in most cases.

* Are extremely expensive if you want national or regional coverage.

* Large space ads are very expensive and they are here today and gone
tomorrow most of the time.

* Again, they are relatively short-lived, and quickly end up lining a bird
cage or wrapping a fish.

* Are not good for delivering ad messages to young people: teens, young
adults and children.

* Most often only expose ad to one person at a time, unlike radio or TV,
which can deliver a message to a roomful of people all at once.

There you have it.  Based on what you have learned above, you should now be
in a better position to decide which medium is best for your business,
product or service.

Of course, the only perfect way to make a final decision is through test
marketing with each medium.  You can do that by starting out with small,
inexpensive adds in each medium.  Those that bring the best results deserve
to get your future business and a larger share of your advertising dollar.
Good Luck!