Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts

The Pros And Cons Of Pay Per Click (PPC) Advertising For Maximum Web Promotion

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services.

This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website.

Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this ad campaign.

2. Immediate results are seen after a few days.

3. No need to make a website conform to the SEO rules.

4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.

5. You can make use any search engine available.

6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.

2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.

3. Inability to pay for the fees next month would mean removal of your website on the paid listings.

4. This advertising can only be used temporarily because it is difficult to handle in the long run.

5. Pay-per-click pricing can be costly for long periods of time; therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If it’s still competitive, would it be even listed among the paid search lists or does it generate sales?

Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud.

This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward.

Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad.

Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up.

Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques.

From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come.

For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

4 Easy Ways To Get FREE Quality Backlinks

There are Possibly some very Easy tricks to get free dofollow quality backlinks from High PR sites.

 High quality PR backlinks are very valuable and reputed links for your Website or Blog.

As more and more people get familiarized with SEO, using various methods for obtaining free high quality PR backlinks has become quite a popular endeavor for those seeking to improve their position and ranking in search engine result lists.

 If you want to learn how to get higher free PR inbound dofollow backlinks and drive traffic to your site, however, some dont work immediately or due to some of the newer algorithms used by search engines, you may even hurt your site’s ranking.

The Following are a few of the most popular and efficient ways to build cheap backlinks with the proper use of content and keywords.

1. Guest Posts and Blog Commenting

Some of the best blog sites have an excellent quality page rank, and should you be able to get your content on their pages, your site can benefit from some quality high PR exposure.

Blog comments placed on high PR blogs along with your site’s URL and the addition of keyword-enhanced anchor texts are a great way to get free high quality PR backlinks; however, an even better one would be to contact the blog’s owner and suggest writing a guest blog on one of those sites.

There are only a few simple steps you need to remember.

• Choose a high quality PR blog from a similar niche to the one you’re using, and type a message to the owner suggesting a title, topic or idea for a guest blog post;

• Your message has to be short, to the point and genuine sounding;

• Also, make sure you don’t insist too much, and offer alternatives, being willing to consider other blog post ideas.
   
2  Regular Activities on High Quality PR Social Sites

Social media and social bookmarking sites can also provide you with excellent means of creating free high PR quality backlinks by creating a profile/page and writing good posts.

 You get free quality backlinks from there.

It may take some time to get everything prepared (creating your pages, gathering followers and so on), but the results will be well worth it, since people who spend time on social media sites and end up enjoying your posts will share them often to hundreds and thousands of their friends, many of whom may do the same.

Also, you should know that many of them have millions of users who check out some of the top posts every day, so if you can write something interesting, useful or entertaining enough to become a popular bookmarking choice for readers, the amount and value of your free high quality backlinks will literally skyrocket.

3. Writing Press Releases

If you want to know how to get backlinks from high quality PR news sites, the answer is simple: write press releases and submit them to news announcement broadcasting websites along with a link to your site.

Aside from getting you a lot of exposure by submitting your press releases to high PR news sites, some of these distribution centers can also offer various benefits, such as editing your press release titles, provide print and broadcast submission services and help you achieve higher headline visibility.

In order to get the best results with press releases, your content has to be very well-written and newsworthy enough to catch a journalist’s attention.

If you don’t like writing your own articles, one good solution would be to hire a cheap, freelance article writing service that can place a good press release writer at your disposal.

4. Be Active On High PR Popular Video Sites

Billions of users access popular online streaming video sites each day, and while video marketing might not be your preferred choice, posting comments on the most viewed videos will allow you to create some free high quality  dofollow backlinks pointing back to your site.

This is one of the easiest, most fun way to get free high quality PR dofollow backlinks, and should your comments attract the viewers’ attention, you can also increase your website’s traffic ranking.

As you can see, all the methods listed here rely heavily on providing useful content for readers who visit high PR sites.

Since the top search engines on the web mainly use internet content to rank websites, it is no surprise that offsite SEO relies so heavily on content creation and keyword research.

While posting well-written, structured content with proper density keywords and well-chosen anchor texts on high PR sites can get search engines to like you and get you some free high quality pr dofollow backlinks, it will also influence internet users searching for quality content that could help them solve their problems.

So, by providing helpful, entertaining or newsworthy content, chances are high that readers will click on the links you provide, increasing the amount of targeted web traffic your site can benefit from.

Free High PR backlinks and the methods you use to get them may, therefore, offer you more than you expected, and in due time, through the use of the methods presented above, you may get easily increase your profit and revenue by achieving improved search engine exposure.

The History Of Search Engines

Even before the World Wide Web, there were search engines that attempted to organize the Internet. 



The first of these was the Archie search engine from McGill University in 1990, followed in 1991 by WAIS and Gopher. 

All three of those systems predated the invention of the World Wide Web but all continued to index the Web and the rest of the Internet for several years after the Web appeared. 

There are still Gopher servers as of 2006, although there are a great many more web servers.


As the Web grew, search engines and Web directories were created to track pages on the Web and allow people to find things. The first full-text Web search engine was WebCrawler in 1994. 

Before WebCrawler, only Web page titles were searched. 

Another early search engine, Lycos, was created in 1993 as a university project, and was the first to achieve commercial success. 

During the late 1990s, both Web directories and Web search engines were popular—Yahoo! (founded 1994) and Altavista (founded 1995) were the respective industry leaders. 

By August 2001, the directory model had begun to give way to search engines, tracking the rise of Google (founded 1998), which had developed new approaches to relevancy ranking

Directory features, while still commonly available, became after-thoughts to search engines.

Database size, which had been a significant marketing feature through the early 2000s, was similarly displaced by emphasis on relevancy ranking, the methods by which search engines attempt to sort the best results first.

 Relevancy ranking first became a major issue circa 1996, when it became apparent that it was impractical to review full lists of results. 

Consequently, algorithms for relevancy ranking have continuously improved.

 Google's PageRank method for ordering the results has received the most press, but all major search engines continually refine their ranking methodologies with a view toward improving the ordering of results. 

As of 2006, search engine rankings are more important than ever, so much so that an industry has developed ("search engine optimizers", or "SEO") to help web-developers improve their search ranking, and an entire body of case law has developed around matters that affect search engine rankings, such as use of trademarks in metatags

The sale of search rankings by some search engines has also created controversy among librarians and consumer advocates.[101]

On June 3, 2009, Microsoft launched its new search engine, Bing.[102] The following month Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search.[103]