Showing posts with label PPC. Show all posts
Showing posts with label PPC. Show all posts

The Basic And Best Way To Advertise Online

This can be summed up quite simply. It is unlawful to mislead the public in any way.

You must describe the product being advertised clearly, without making any false claims, or omitting any important facts that the average person would need to know.

 



Also, the word "new" should be avoided when advertising since it only gives an accurate description of your product for the first six months of its existence.

Also, the price of the item must be clearly stated in your advertisement. Be careful when stating prices.

It is unlawful to claim that the price of your item was formerly higher than the current asking price unless you actually sold a substantial number of items at that higher price.

Any testimonials given must be genuine and authorized by the person who gave them.

You should be prepared to show proof of any testimonials and they should be of an honest nature.

When giving a guarantee, it must give details of how it is carried out. 


Example: "If you are not completely satisfied with the product, return it in reasonably good condition within thirty days for a full refund."

This clearly states the length of the guarantee and the conditions.

Keep in mind, these regulations have been put into place to protect the public.

Unfortunately, since the early days of traditional mail-order there have been many companies that have operated in illegal and deceitful manners.

These companies have come and gone like the wind, and any companies started based on unlawful premises in the future are sure to meet the same fate.

As you can clearly see, as long as you operate your Online Business operations honestly, you'll have no problem abiding by these rules and regulations.

Proven Tips For Tons Of Traffic For Free

This article quickly covers a few easy ways to advertise your website for free and will do this for you in rapid fire turn around time if you put them to use effectively.

So if you've got BIG ambitions, but a very small budget, read on as we get to work!

Press Releases are Priceless

If you aren't writing press releases, you are leaving a ton of free publicity on the table on a daily basis.

What do YOU have going on that worthy of submitting a free press release?

Anything you want.

Most online directories that accept free submissions WILL reprint your release if you have something topical to say, and the EASIEST way to do that is simply tie something you are doing with a newsworthy event. How about a Halloween oriented promotion?

Or a McCain/Obama debate deal? Who cares - if you can say something entertaining, and incorporate your own personality with a promotion, you WILL get good coverage via a free press release. e.g http://www.ibosocial.com/Ayojideonline or http://apsense.cc/fcbb16

(and great search engine placement to boot if you use your keywords well!)
Article Marketing is Easy Advertising for Years To Come

Researching keywords

It is very important to know which keywords would aid you in your quest and prove to be the most effective ones. Researching keywords is not as difficult as it earlier used to be.

If the title of this article says Free Targeted Traffic then I won't tell you about word tracker (paid keyword researcher tool) instead I would like to talk about free options.

use Google Adwords Tool (https://adwords.google.com/select/KeywordToolExternal), a nifty tool that lets you see how many people search for your keyword on a monthly basis.

Another tool can be found at http://www.spacky.com. Dumb name... really but an awesome tool (somehow their slogan says the same).

The spacky tool lets you see how many people search for a particular keyword on Yahoo, Google or Microsoft Network.

If this tool is used in conjunction with the Google Adwords Tool, you have your keyword research done.

Creating an effective article title

After you have researched your keywords, you need to form an effective catchy title which would include the keywords.

Make sure you don't get over enthusiastic and create an all keyword title.

Try to be rational in your approach.
Writing your article

This is the most important aspect of the traffic building process, so you would need to be very careful on this.

So, you have the right keywords, you have the right title and now it's time to write the right article.

To write an effective article, make sure what your title says is reflected in your article, make sure you cover all your primary keywords and try to add related ones too.

This would ensure you pass Google's Latent Semantic Indexing (LSI) technology.

Now, the most important thing you should keep in mind is that you need to be very professional while writing your article.

Try to write in a way that is easily understood by readers and would influence them into clicking your link whilst trying to maintain the quality of writing.

You need to actually guide them about the title you have prepared rather than keeping just selling in mind. If you are successful with this, 90% of your job is done.

Submitting your article

Be warned about automated submission tools. These tools would provide a dirty way for you to provide your article to thousands of article directory based websites but it won't give you the natural credibility of creating your own account and submitting manually.

You get the picture - create an author account, select proper category for your article, paste your article and submit it - totally manually.

If you have an account you can always return back and submit more articles.

This would give you more credibility through the website's perspective as well as will help you create a substantial article base which would in turn bring you high quality targeted traffic.

As mentioned above to be successful in this pursuit you need to repeat these steps as many times as possible and write as many articles as possible related to your business service or product.

Remember; don't expect things to happen all of a sudden, a formalized, proper and dedicated approach would surely ensure that your efforts are paid off.

The best thing about this process is that you get traffic month after month repeatedly with just one stretch of work.

A few list of sites you can submit your articles to:
ezinearticles.com, buzzle.com, tunearticles.com, articlesbase.com e.t.c.

Make sure, you change your article just a bit for each article submission site.

So, your article would be different for each site and your chances of one of them getting ranked would be higher.


The Pros And Cons Of Pay Per Click (PPC) Advertising For Maximum Web Promotion

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services.

This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website.

Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this ad campaign.

2. Immediate results are seen after a few days.

3. No need to make a website conform to the SEO rules.

4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.

5. You can make use any search engine available.

6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.

2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.

3. Inability to pay for the fees next month would mean removal of your website on the paid listings.

4. This advertising can only be used temporarily because it is difficult to handle in the long run.

5. Pay-per-click pricing can be costly for long periods of time; therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If it’s still competitive, would it be even listed among the paid search lists or does it generate sales?

Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud.

This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward.

Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad.

Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up.

Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques.

From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come.

For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

What Pay Per Click (PPC) Advertising Is About

PPC search engine advertising involves three basic elements; constant monitoring, response analysis and refinement as the essential factors involved in PPC search engine advertising. 

Proper management of PPC search engine advertising can result in big profits for a website.

PPC search engine advertising makes it possible for sites to monitor the productivity of each PPC ad they place.

This gives a site the opportunity to turn off any PPC ad that is not performing at its best.

PPC search engine advertising provides the most economical way for a site to advertise on the World Wide Web.

The cost entailed in PPC search engine advertising is dictated by the clicks made on a particular PPC ad.

The number of clicks made on a PPC ad is subtracted from the initial amount paid by the business to a search engine company.

To minimize cost and maximize return on investment, a business will have to regularly monitor its PPC search engine advertising campaign.

How to Use PPC Advertising

Many businesses are unable to get the most out of their PPC search engine advertising campaign.

PPC search engine advertising involves a lot more than just bidding on the highest keywords.

Information is a main concern of many online users.

Providing online users with relevant information they need will help bring about a more long-term relationship with an online user that will more likely result in a sale.

Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for.

Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.

Sign-ups also help generate leads for websites as they build opt in list from qualified online searchers who clicked their PPC ad.

Getting personal information from qualified online searchers can be done in a variety of ways such as offering freebies for surveys or signing up for newsletters.

PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines.

Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts.

Whatever course of action is selected, a business is sure to get a huge return on investment with PPC search engine advertising.