The Basic And Best Way To Advertise Online

This can be summed up quite simply. It is unlawful to mislead the public in any way.

You must describe the product being advertised clearly, without making any false claims, or omitting any important facts that the average person would need to know.

 



Also, the word "new" should be avoided when advertising since it only gives an accurate description of your product for the first six months of its existence.

Also, the price of the item must be clearly stated in your advertisement. Be careful when stating prices.

It is unlawful to claim that the price of your item was formerly higher than the current asking price unless you actually sold a substantial number of items at that higher price.

Any testimonials given must be genuine and authorized by the person who gave them.

You should be prepared to show proof of any testimonials and they should be of an honest nature.

When giving a guarantee, it must give details of how it is carried out. 


Example: "If you are not completely satisfied with the product, return it in reasonably good condition within thirty days for a full refund."

This clearly states the length of the guarantee and the conditions.

Keep in mind, these regulations have been put into place to protect the public.

Unfortunately, since the early days of traditional mail-order there have been many companies that have operated in illegal and deceitful manners.

These companies have come and gone like the wind, and any companies started based on unlawful premises in the future are sure to meet the same fate.

As you can clearly see, as long as you operate your Online Business operations honestly, you'll have no problem abiding by these rules and regulations.

7 Secrets Tips To Make Your Webpages Seen By Customers

The Internet has now become an important medium for product and service advertisements.


Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet.

But with millions of websites out there being visited by millions of computer users, how can you make sure that your ad can be seen by your target customers and that your leads will be followed by these users?


Here are a few tips.

1. Place an ad on the websites frequented by your target customers. Before doing this, you need to define who will be your target customers.

Placing an ad on sites that they usually visit will increase the possibility that your ad will gain the attention and will be followed by your target customers.

Also, consider the website's search engine placement, traffic, external linking and the other ads placed on it. External linking will determine if there are other sites that link to this site.

This will mean that people can get to the site where your ad is placed, even if they are browsing a different site. Check if many of your competitors have ads on this site.


2. Placing ads on some sites cost some money. However, there are also sites that can place a link to your site, product or service in exchange of having their link being displayed on your site.

This is also true about the newsletters sent by site owners to its mailing list members regularly.

Also, having helpful links placed on your site and having sites link to your pages help in boosting search engine ranking.

This is similar to making a statement that your site's content is important that other sites have links to your web pages.

3. Pay-per-click (PPC) is also a good method in Internet marketing. You will only need to pay for the ad if the link is clicked.

If you prefer this method of advertisement, make sure that you are using services that set limits on daily expenses.

 There are also services that help you determine effective keywords and monitor the PPC results.

4. Choose your domain name wisely. It is still being debated if domain names matter when it comes to search engine placement.

Whether it does or not, having product related domain names help consumers remember your domain that they can go back to your site even without the links.

5. Make sure you have useful content on your sites. While keyword density is important in search engine placement, having useless information or annoying repetition of keywords will not increase your customer's confidence in your site.

It may even affect your sites traffic and can get your site removed from search engines. So make sure that keywords are used strategically.

6. When thinking of keywords, think like your target customers.

What do you think are they going to search so they can get to your site? Also, use specific keywords or key phrases.

Submitting a single word or a very general phrase to a search engine will not get you to the top of the search results compared to submitting specific keywords that describe your product and services perfectly.

7. Track your ads. Always check how much you have spent on placing links on frequently visited sites and on PPC.

There are services that allow you to monitor PPC transactions and how many of these end in sales.

You always need to consider if the ads that you have placed on these websites are getting you to your target consumers and if these ads can lead to revenue.

One final tip on marketing products and services, sell the benefits.

It will help your marketing strategies a lot if you highlight the benefits of choosing your products and services instead of merely discussing the product specifications.

Product specifications may not mean much to customers, unless they know what these stand for (how these specifications affect the quality of the product or service).

Many people say getting to the top of search engine results is difficult since millions of websites exist, which can be using the same keywords.

While this is true, this doesn't mean that your website has to stack under your competitors' websites when presenting search engine results.

Strategic advertising and linking, together with useful content, can also get you to the top of the search results.

Proven Tips For Tons Of Traffic For Free

This article quickly covers a few easy ways to advertise your website for free and will do this for you in rapid fire turn around time if you put them to use effectively.

So if you've got BIG ambitions, but a very small budget, read on as we get to work!

Press Releases are Priceless

If you aren't writing press releases, you are leaving a ton of free publicity on the table on a daily basis.

What do YOU have going on that worthy of submitting a free press release?

Anything you want.

Most online directories that accept free submissions WILL reprint your release if you have something topical to say, and the EASIEST way to do that is simply tie something you are doing with a newsworthy event. How about a Halloween oriented promotion?

Or a McCain/Obama debate deal? Who cares - if you can say something entertaining, and incorporate your own personality with a promotion, you WILL get good coverage via a free press release. e.g http://www.ibosocial.com/Ayojideonline or http://apsense.cc/fcbb16

(and great search engine placement to boot if you use your keywords well!)
Article Marketing is Easy Advertising for Years To Come

Researching keywords

It is very important to know which keywords would aid you in your quest and prove to be the most effective ones. Researching keywords is not as difficult as it earlier used to be.

If the title of this article says Free Targeted Traffic then I won't tell you about word tracker (paid keyword researcher tool) instead I would like to talk about free options.

use Google Adwords Tool (https://adwords.google.com/select/KeywordToolExternal), a nifty tool that lets you see how many people search for your keyword on a monthly basis.

Another tool can be found at http://www.spacky.com. Dumb name... really but an awesome tool (somehow their slogan says the same).

The spacky tool lets you see how many people search for a particular keyword on Yahoo, Google or Microsoft Network.

If this tool is used in conjunction with the Google Adwords Tool, you have your keyword research done.

Creating an effective article title

After you have researched your keywords, you need to form an effective catchy title which would include the keywords.

Make sure you don't get over enthusiastic and create an all keyword title.

Try to be rational in your approach.
Writing your article

This is the most important aspect of the traffic building process, so you would need to be very careful on this.

So, you have the right keywords, you have the right title and now it's time to write the right article.

To write an effective article, make sure what your title says is reflected in your article, make sure you cover all your primary keywords and try to add related ones too.

This would ensure you pass Google's Latent Semantic Indexing (LSI) technology.

Now, the most important thing you should keep in mind is that you need to be very professional while writing your article.

Try to write in a way that is easily understood by readers and would influence them into clicking your link whilst trying to maintain the quality of writing.

You need to actually guide them about the title you have prepared rather than keeping just selling in mind. If you are successful with this, 90% of your job is done.

Submitting your article

Be warned about automated submission tools. These tools would provide a dirty way for you to provide your article to thousands of article directory based websites but it won't give you the natural credibility of creating your own account and submitting manually.

You get the picture - create an author account, select proper category for your article, paste your article and submit it - totally manually.

If you have an account you can always return back and submit more articles.

This would give you more credibility through the website's perspective as well as will help you create a substantial article base which would in turn bring you high quality targeted traffic.

As mentioned above to be successful in this pursuit you need to repeat these steps as many times as possible and write as many articles as possible related to your business service or product.

Remember; don't expect things to happen all of a sudden, a formalized, proper and dedicated approach would surely ensure that your efforts are paid off.

The best thing about this process is that you get traffic month after month repeatedly with just one stretch of work.

A few list of sites you can submit your articles to:
ezinearticles.com, buzzle.com, tunearticles.com, articlesbase.com e.t.c.

Make sure, you change your article just a bit for each article submission site.

So, your article would be different for each site and your chances of one of them getting ranked would be higher.


How To Drive Traffic to Your Membership Site

So, you've decided to begin a membership site in your niche and you have a lot of the design and creation under way. 

You've researched your niche, chosen scripting software, set up a payment processor and loaded your autoresponder with email messages. 

You've created the content for your site, with a nice mix of articles, audios, videos and downloadable digital products for your members. 

You've chosen your prices, secured your domain name and set up your web hosting. You even have enough content in reserve for next month. 

Whew! You've been working hard and now you're ready for the big bucks to start rolling in, right? After all, what more do you need? You need traffic, that's what.

So how do you get traffic to your membership site? 

Driving people to your membership site uses the same tactics as driving traffic to any other website. It all starts with a sales letter.

In order to drive traffic to your site, you need a great sales letter. Many people throw up a sales letter without giving much thought to the quality of that letter. 

That's a big mistake because your sales letter is KEY to how much traffic your site will receive.

A good sales letter starts with a great headline. You need a headline to catch the eye of someone who is casually surfing the web looking for something to solve their problems. 

Your headline should speak directly to your target market. It should announce your benefits in a single concise phrase. 

 Ask a question, offer steps to solve a problem, let your readers know you are tuned in to what they want.

A good sales letter has a hook- something that reels your customer in and makes them want to read more. 

Often the best hook is in the form of a question. Ask the reader a question that your membership site answers. "Are you looking for a new approach to marketing?" might be a good question for a membership site regarding Internet marketing. 

"Are you looking for love in all the wrong places" could be a hook for a dating membership site. 

Another way to hook a reader is to call out your audience in your headline like this: ATTENTION: Calling all Internet Marketers or Do You Make These Marketing Mistakes?

The next step in writing an effective sales letter is to deepen your customer's problem. If your membership site is a credit counseling service, use your opening paragraphs of your sales page to show your prospect you understand their problem. 

Debt got you down? Are you having trouble paying your mortgage? Losing sleep because you can't pay the bills? 
Drive home the problem so your prospect is a bit uncomfortable thinking about it. You need to remind your prospect of their problem so you can show them why they need your membership site to help them solve it.

Next up? Tell them the benefits of your site. Show them how you can fix their problem. 

While you will want to talk about the features of your site, like the forum, the newsletter and the content, remember that features are not benefits. 

Benefits are the good feelings the customer will have after your site solves the problem. 

Benefits to the credit counseling site might include restoring their good credit, no more phone calls from angry collectors or having the peace of mind of knowing your financial future is secure.

Use links throughout the text of your sales letter. You never know at what point you make the sale with an individual prospect, so offer the sign up link often throughout your text. 

Some people will click the link immediately, while others will scroll down to the bottom of your page looking for it. Still other prospects will be ready to by when a particular phrases resonates with them, so having links spread throughout the text is your best bet.

Your sales letter is the first and the most important step in driving traffic to your membership site. Take your time and make sure you develop a quality sales page. 

Don't rely on hype or misinformation, but make the test interesting and compelling for the best success.

The Pros And Cons Of Pay Per Click (PPC) Advertising For Maximum Web Promotion

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services.

This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website.

Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this ad campaign.

2. Immediate results are seen after a few days.

3. No need to make a website conform to the SEO rules.

4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.

5. You can make use any search engine available.

6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.

2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.

3. Inability to pay for the fees next month would mean removal of your website on the paid listings.

4. This advertising can only be used temporarily because it is difficult to handle in the long run.

5. Pay-per-click pricing can be costly for long periods of time; therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If it’s still competitive, would it be even listed among the paid search lists or does it generate sales?

Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud.

This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward.

Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad.

Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up.

Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques.

From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come.

For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

The Importance Of Backlinks From Related Websites

Backlinks are still among the backbones of search engine ranking despite the many changes in Google algorithms and ranking parameters.

No matter how much Google and other major search engines emphasize the importance of having good quality contents that provide genuine value to the readers, but without high pr backlinks websites can hardly get to the front of page of Google.

If ever some of them made it to the top pages, the high ranking position of the site is short-lived.

Backlinks are like the foundation of the building. It supports the building to make it last long and withstand the raging storms and bad weathers.

 But if the foundation is weak, the building may still stand but only for awhile.

When rain comes, it will easily stumble and fall.

Free quality doffolow backlinks and more free dofollow backlinks you get is better way to your website or blog have power for search engines.

Just like websites and backlinks, some sites may be able to make it to the front page of Google at first, although the chances are small, but if its ranking is not supported by good quality backlinks coming from high PR sites, then it will gradually lose its position after a few days.

That is why whenever you attained a certain page rank you must immediately reinforce it with free quality backlinks to maintain its position.

 This will also make it hard for your competitors to unseat your site from its present position in major search engines particularly Google.

Simple Way To Increase Website Traffic

In order to succeed online, you must get quality targeted traffic

Without people visiting your website you can not successfully promote or sell your products, so if you are wanting to improve your sales then increased website traffic represents an improved opportunity for selling your products. 

If you don't attract visitors to your website then all the hard work you have put into creating and developing your site will have been wasted. 

A lack of Website traffic is one of the main reasons that online home businesses fail.

There are many ways that you can use to increase website traffic. There are several ways that come to mind about how to increase website traffic

An excellent way to do this is through writing and submitting articles.

A lot of people will think about search engine rankings for keywords to boost website traffic. 

This can take time to achieve. 

Writing and submitting articles is a very cost effective form of marketing that can quickly get targeted traffic viewing your web pages and help improve your search engine position at the same time.

You will need to carry out some keyword research to start with but this is outside the scope of this article, but what you are looking for are some keyword phrases you can use to base your articles around. 

These phrases will also benefit you in the search engines as they will generally be less competitive than the root keyword. 

For example if your root keyword is 'puppy training', you might choose to use the phrase 'controlling a hyper-active puppy' as your keyword phrase and article title.

Writing good quality articles and submitting them to article directories can be very helpful to your online presence, it can help you to increase website traffic by generating brand awareness and also increasing your reputation. 

write and submit regular articles based around your keyword phrases to a few article directories. You'll soon start to get visitors to your site.

When writing your articles make sure that you provide your readers with content that is well-researched, entertaining while being factual and more importantly is relevant to the users that you are targeting.

If readers enjoy what they read, some will often choose to use it in their newsletters or on their websites, most directories allow this as long as the resource or bio box is left intact and the article is not changed in any way. 

It will also create a valuable one-way link back to your website.

In the mean time, some readers will enjoy your article enough to want to find out more information, and they will click on the link in your resource or bio box at the bottom of the article which will take them to your site.

Website traffic is a must try for any business. 

Increase your Website traffic through the use of information articles that incorporates the use of targeted keyword phrases and captivates the readers interest is just one of many methods available to you.

What Pay Per Click (PPC) Advertising Is About

PPC search engine advertising involves three basic elements; constant monitoring, response analysis and refinement as the essential factors involved in PPC search engine advertising. 

Proper management of PPC search engine advertising can result in big profits for a website.

PPC search engine advertising makes it possible for sites to monitor the productivity of each PPC ad they place.

This gives a site the opportunity to turn off any PPC ad that is not performing at its best.

PPC search engine advertising provides the most economical way for a site to advertise on the World Wide Web.

The cost entailed in PPC search engine advertising is dictated by the clicks made on a particular PPC ad.

The number of clicks made on a PPC ad is subtracted from the initial amount paid by the business to a search engine company.

To minimize cost and maximize return on investment, a business will have to regularly monitor its PPC search engine advertising campaign.

How to Use PPC Advertising

Many businesses are unable to get the most out of their PPC search engine advertising campaign.

PPC search engine advertising involves a lot more than just bidding on the highest keywords.

Information is a main concern of many online users.

Providing online users with relevant information they need will help bring about a more long-term relationship with an online user that will more likely result in a sale.

Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for.

Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.

Sign-ups also help generate leads for websites as they build opt in list from qualified online searchers who clicked their PPC ad.

Getting personal information from qualified online searchers can be done in a variety of ways such as offering freebies for surveys or signing up for newsletters.

PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines.

Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts.

Whatever course of action is selected, a business is sure to get a huge return on investment with PPC search engine advertising.