TRICKS OF THE TRADE

OBTAINING FREE ADVERTISING!

1..  Advertising Specials:  If a magazine offers a "two for one"
deal, or a "pay for 3 and get a fourth ad free", take advantage
of it; it's Free Advertising!

2.  Free Listings:  Some publications offer to list your name and
address Free, if you have something that you offer "free for the
asking" to their readers.  This can be a "free sample", a free
list of customers; or whatever.  Tell publishers what you have
to offer!

3.  Print a Booklet Offering Tips:  List tips or what-have-you, and
on the inside pages, or in the back, place some of your own Free
ads!!

4.  The Piggy-Back Method:  Every time you get ready to mail a
letter or fill an order, place other ads in the envelope; it
costs you no more and it's like getting a free ad!!

5.  Free "Give-Aways":  These can be pens, rulers; key chains, etc.,
each with YOUR ad message and address on each one.  Give them
away and your Free Ad rides along!

6.  Your Own Advertiser/Newsletter:  Issue it regularly; sell ad
space in it and subscriptions to it.  They pay for the printing
and postage, and YOUR ads in it, too, at no cost to you!

7.  Trade Products/Services for Ad Space:  If you have something
which a publisher needs, trade what they want, for ad space!

8.  Provide Commission Ads to Dealers:  Your dealers place YOUR ads
over THEIR name!  Free Ads for your products!

9.  Columns; Releases, etc.:  Publishers will often print these
free, if it's NEWS, or interesting to their readers!  Send
notices out to editors and get free ads in exchange!

10. Share Costs With Others:  Get together with other dealers and
mailers.  Split costs and quantities with others.  Your ads go
FREE to HIS customers, and HIS go free to yours!

11. Offer Your Commission Ads to Publishers:  They insert them as
"mailer/distributor" commission ads!  They cost you nothing and
can get you lots of orders!

12. Your Product as a BONUS Item on Another's Flyer:  This can
increase the other person's orders, and YOUR product gets
advertised on HIS fliers, etc!

13. Place PIM-50 Phrases in your Ads:  This says to Publisher:
"Insert my ad in your publication and I'll help distribute 50"
(or more) copies for you.  It's another kind of "trade deal"
with publishers.

14. Give a Talk or Seminar:  Contact local clubs, and organizations.
They always seek outside speakers.  After you talk about your
business or your product, hand out flyers, etc.  It's like
getting free advertising!

15. Ads on Bulletin Boards:  Put up flyers on grocery, laundry
bulletin boards.

16. Make a Rubber  Stamp of your Ad:  Stamp it everywhere you can.
Stamp it on envelopes; flyers; etc.

17. Be Listed as a Source in Back of Books:  Often writers will want
to list references and sources in their books.  Get the work out
to authors!  Look for ads offering Free Ads!!

18. Discount to "a Friend":    Tell your customers you will give
discounts to anyone they send your way!  It's Word of Mouth
advertising; the best you can get and it's free!

Free advertising is any message that goes out to prospective
buyers without cost to you!  There are lots of ways to get
others to spread the word about what you offer!  Try these
methods; and you'll get lot of free ads; which mean more
responses and more orders!

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