How To Improve Landing Page Quality Scores

The Landing Page Quality Score is a measure used by Google to help filter irrelevant ads out of the AdWords program.

 The AdWords system evaluates and visits an advertiser landing pages regularly.

The Landing Page Quality Score measures improvements to the system or the level of user traffic to AdWords ads and landing pages.

If you are into search engine optimization (for example, working in an adult website promotion project) the Landing Page Quality Score will determine your success.

If you have made significant changes to improve the quality and relevancy of your landing pages, your keywords will yield higher Quality Scores.

 For any adult web promotion , the results may not be instant, but you should see the impact over the next several months.

By reviewing your account statistics, you can always check whether your changes have affected your keywords' Quality Scores or not.

A few tips to improve the quality score are:

Set up a link to the page on your website with the most useful and accurate information about the product or service in your ad.

Choose the most relevant page on your site that ties the content directly to the ad copy, and create one, if you don't have a good landing page.

You may use a sign-up form, but try to provide as much information as possible without signing in.

    Build pages that provide useful and substantial information to the end-user.

For example, if your ad targets adult web site promotion, your landing page should feature free information with relevant adult content.

Make sure that the keywords that you are targeting in your campaign are included in the ad copy and within the content of your landing page.

If you don't see any improvement in Quality Scores within several months, you should review Google's landing page quality guidelines.


For any adult web marketing , superficial or minimal landing page changes are unlikely to result in good Quality Score results.

About the Author

I am the webmaster at www.adultwebdesignersite.com - A adult web design company providing high quality adult website designs through expert adult website designers.

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