Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Get 3.2GB For #1000, 7.5GB For #2000 And 10GB For #2500 On Your Glo SIM

To Get 1.6GB 3.2GB for #1000
Subscribe to the #1000 Glo Data plan directly from your Bank Mobile App, Bank USSD Service, through ATM or any authorized POS agent
After subscribing through any of these channels, you'll receive a message informing you that you've subscribed to the #1000 data plan and you've received 1.6GB which will last for 30 days
Shortly after, you'll receive another message that will notify you that you've just received 100% bonus data of 1.6GB. 

Now, when you dial *127*0# to check your balance, you'll see a total of 3.2GB on your data balance.  
Note that you must subscribe to this data plan directly from any of the channels without recharging your line for you to receive the 100% data bonus of 1.6GB.

To Get 3.75GB 7.5GB for #2000
Subscribe to the #2000 Glo Data plan directly from your Bank Mobile App, Bank USSD Service, through ATM or any authorized POS agent
After subscribing through any of these channels, you'll receive a message informing you that you've subscribed to the #2000 data plan and you've received 3.75GB which will last for 30 days

Shortly after, you'll receive another message that will notify you that you've just received 100% bonus data of 3.75GB. Now, when you dial *127*0# to check your balance, you'll see a total of 7.5GB on your data balance.  
Note that you must subscribe to this data plan directly from any of the channels without recharging your line for you to receive the 100% data bonus of 3.75GB.

To Get 5GB 10GB for #2500
Subscribe to the #2500 Glo Data plan directly from your Bank Mobile App, Bank USSD Service, through ATM or any authorized POS agent
After subscribing through any of these channels, you'll receive a message informing you that you've subscribed to the #2500 data plan and you've received 5GB which will last for 30 days

Shortly after, you'll receive another message that will notify you that you've just received 100% bonus data of 5GB. 
Now, when you dial *127*0# to check your balance, you'll see a total of 10GB on your data balance.  

Note that you must subscribe to this data plan directly from any of the channels without recharging your line for you to receive the 100% data bonus of 5GB.

Note: If you have a GTBank Account, you can subscribe directly through the GTB Mobile App by navigating to Airtime & Data, choosing your preferred data plan and inputting your pin/token. 
Better still, you can subscribe by dialing *737# on the Phone number registered to your GTB Account and following the USSD commands promptly. 
For other Banks, please refer to your Bank for the USSD codes and Mobile App to use.

For other data plans, you should follow the same procedures and choose the plan you are subscribing to while recharging through any of the channels. You can get -
  • 6GB 12GB for #3000
  • 8GB 16GB for #4000
  • 12GB 24GB for #5000
and so on. 

Were you able to subscribe and get 100% data bonus? Are you okay with the 100% data bonus from Glo or you have another better/bigger data plan you use? 
Don't hesitate to share them with us, We'd love to hear from you through the comment box.

The Basic And Best Way To Advertise Online

This can be summed up quite simply. It is unlawful to mislead the public in any way.

You must describe the product being advertised clearly, without making any false claims, or omitting any important facts that the average person would need to know.


Also, the word "new" should be avoided when advertising since it only gives an accurate description of your product for the first six months of its existence.

Also, the price of the item must be clearly stated in your advertisement. Be careful when stating prices.

It is unlawful to claim that the price of your item was formerly higher than the current asking price unless you actually sold a substantial number of items at that higher price.

Any testimonials given must be genuine and authorized by the person who gave them.

You should be prepared to show proof of any testimonials and they should be of an honest nature.

When giving a guarantee, it must give details of how it is carried out. 

Example: "If you are not completely satisfied with the product, return it in reasonably good condition within thirty days for a full refund."

This clearly states the length of the guarantee and the conditions.

Keep in mind, these regulations have been put into place to protect the public.

Unfortunately, since the early days of traditional mail-order there have been many companies that have operated in illegal and deceitful manners.

These companies have come and gone like the wind, and any companies started based on unlawful premises in the future are sure to meet the same fate.

As you can clearly see, as long as you operate your Online Business operations honestly, you'll have no problem abiding by these rules and regulations.

7 Secrets Tips To Make Your Webpages Seen By Customers

The Internet has now become an important medium for product and service advertisements.

Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet.

But with millions of websites out there being visited by millions of computer users, how can you make sure that your ad can be seen by your target customers and that your leads will be followed by these users?

Here are a few tips.

1. Place an ad on the websites frequented by your target customers. Before doing this, you need to define who will be your target customers.

Placing an ad on sites that they usually visit will increase the possibility that your ad will gain the attention and will be followed by your target customers.

Also, consider the website's search engine placement, traffic, external linking and the other ads placed on it. External linking will determine if there are other sites that link to this site.

This will mean that people can get to the site where your ad is placed, even if they are browsing a different site. Check if many of your competitors have ads on this site.

2. Placing ads on some sites cost some money. However, there are also sites that can place a link to your site, product or service in exchange of having their link being displayed on your site.

This is also true about the newsletters sent by site owners to its mailing list members regularly.

Also, having helpful links placed on your site and having sites link to your pages help in boosting search engine ranking.

This is similar to making a statement that your site's content is important that other sites have links to your web pages.

3. Pay-per-click (PPC) is also a good method in Internet marketing. You will only need to pay for the ad if the link is clicked.

If you prefer this method of advertisement, make sure that you are using services that set limits on daily expenses.

 There are also services that help you determine effective keywords and monitor the PPC results.

4. Choose your domain name wisely. It is still being debated if domain names matter when it comes to search engine placement.

Whether it does or not, having product related domain names help consumers remember your domain that they can go back to your site even without the links.

5. Make sure you have useful content on your sites. While keyword density is important in search engine placement, having useless information or annoying repetition of keywords will not increase your customer's confidence in your site.

It may even affect your sites traffic and can get your site removed from search engines. So make sure that keywords are used strategically.

6. When thinking of keywords, think like your target customers.

What do you think are they going to search so they can get to your site? Also, use specific keywords or key phrases.

Submitting a single word or a very general phrase to a search engine will not get you to the top of the search results compared to submitting specific keywords that describe your product and services perfectly.

7. Track your ads. Always check how much you have spent on placing links on frequently visited sites and on PPC.

There are services that allow you to monitor PPC transactions and how many of these end in sales.

You always need to consider if the ads that you have placed on these websites are getting you to your target consumers and if these ads can lead to revenue.

One final tip on marketing products and services, sell the benefits.

It will help your marketing strategies a lot if you highlight the benefits of choosing your products and services instead of merely discussing the product specifications.

Product specifications may not mean much to customers, unless they know what these stand for (how these specifications affect the quality of the product or service).

Many people say getting to the top of search engine results is difficult since millions of websites exist, which can be using the same keywords.

While this is true, this doesn't mean that your website has to stack under your competitors' websites when presenting search engine results.

Strategic advertising and linking, together with useful content, can also get you to the top of the search results.

The Pros And Cons Of Pay Per Click (PPC) Advertising For Maximum Web Promotion

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services.

This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website.

Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this ad campaign.

2. Immediate results are seen after a few days.

3. No need to make a website conform to the SEO rules.

4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.

5. You can make use any search engine available.

6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.

2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.

3. Inability to pay for the fees next month would mean removal of your website on the paid listings.

4. This advertising can only be used temporarily because it is difficult to handle in the long run.

5. Pay-per-click pricing can be costly for long periods of time; therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If it’s still competitive, would it be even listed among the paid search lists or does it generate sales?

Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud.

This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward.

Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad.

Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up.

Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques.

From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come.

For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

Simple Way To Increase Website Traffic

In order to succeed online, you must get quality targeted traffic

Without people visiting your website you can not successfully promote or sell your products, so if you are wanting to improve your sales then increased website traffic represents an improved opportunity for selling your products. 

If you don't attract visitors to your website then all the hard work you have put into creating and developing your site will have been wasted. 

A lack of Website traffic is one of the main reasons that online home businesses fail.

There are many ways that you can use to increase website traffic. There are several ways that come to mind about how to increase website traffic

An excellent way to do this is through writing and submitting articles.

A lot of people will think about search engine rankings for keywords to boost website traffic. 

This can take time to achieve. 

Writing and submitting articles is a very cost effective form of marketing that can quickly get targeted traffic viewing your web pages and help improve your search engine position at the same time.

You will need to carry out some keyword research to start with but this is outside the scope of this article, but what you are looking for are some keyword phrases you can use to base your articles around. 

These phrases will also benefit you in the search engines as they will generally be less competitive than the root keyword. 

For example if your root keyword is 'puppy training', you might choose to use the phrase 'controlling a hyper-active puppy' as your keyword phrase and article title.

Writing good quality articles and submitting them to article directories can be very helpful to your online presence, it can help you to increase website traffic by generating brand awareness and also increasing your reputation. 

write and submit regular articles based around your keyword phrases to a few article directories. You'll soon start to get visitors to your site.

When writing your articles make sure that you provide your readers with content that is well-researched, entertaining while being factual and more importantly is relevant to the users that you are targeting.

If readers enjoy what they read, some will often choose to use it in their newsletters or on their websites, most directories allow this as long as the resource or bio box is left intact and the article is not changed in any way. 

It will also create a valuable one-way link back to your website.

In the mean time, some readers will enjoy your article enough to want to find out more information, and they will click on the link in your resource or bio box at the bottom of the article which will take them to your site.

Website traffic is a must try for any business. 

Increase your Website traffic through the use of information articles that incorporates the use of targeted keyword phrases and captivates the readers interest is just one of many methods available to you.

Free Search Engine Submission Websites And Tools

Submit your site to the search engines and directories listed below please enter your site's URL and a valid email (to confirm submissions) - then press the "Submit Site" button.

There is no need to submit your site more than once. Make sure that your site is online.

 Some search engines require your email confirmation, so be sure check your inbox after the submission.

The submission may take 5-6 minutes - please, be patient. (Total amount of search engines and directories: 129) 

Automated Search Engine Submitter

Blog ping services pings or notifies Weblog Services such as Blog Search Engines and blog directories that your blog has been updated. 

Thus enabling them to index your blog fast and make your content available for a larger audience.   

You can Ping your blog on any of the Sites Listed below, Happy Pinging!

On-Page Optimization Tool

Sometimes the category of a link may different than that of the website. For example, a Home & Garden blog may cover many different topics and niches, and so one post “Upgrading Recycled Bottle Caps into Alphabet Magnets” might instead be categorized as “Arts & Crafts” or “Hobbies & Collectibles”  

Keyword density is important since search engines use this information to determine the theme of your website, the perfect keyword density will help archive higher search engine positions.

The Keyword Density Analyzer tool is useful for helping webmasters achieve optimum keyword distribution

Check the Important SEO Content on Your Webpage Using


WebMeUp backlink tool beta,The biggest index of fresh links for growing sites


SEO Made Easy Visit: 

Check Duplicate Contents

Generate Quality Backlinks With the Click of a Button

Put your best SEO foot forward and generate a large number of high value back links in a matter of seconds. Simply enter your website below and click “Make” to watch the free backlink maker tool do its job!

The best back links are valuable, relevant, authentic, and from authority webpages. They require more work on your part, but the long and short term results are very rewarding. 

There are a few other recommendations to check for when looking for quality directories:
  • Directory Age: Google likes quality listings on old pages. New listings on old pages will give you an extra boost. If a directory is too new, it may be a bit risky. Make sure the directory (not just the domain name) is at least a few years old.
  • Be cautious with directory networks: Oftentimes, you'll find a network of interconnected directories. Their survival may be interdependent, and if Google penalizes one, they are likely to penalize the whole group. These networks can also be a bit spammy, which further increases the likelihood of a Google penalty. 
  • Backlink Count: Any webpage is only as good as the sites pointing to it. A higher backlink count is generally better, as is the quality of the links. Look for a higher backlink count.
  • Beware of site wide or front page link sales: Some directories sell site wide links or front page links. If a link looks blatantly out of place, it probably falls in that category. Google hates that, and will ultimately penalize the site (and your listing if it's listed there). 
  • Human-edited: If it's not human-edited, it will likely be hit with a Google penalty at some point. 
Paid directories: Generally, they are more legitimate than free ones. If a site is serious about having quality editors and worthy marketing, they need to fund it somehow. If it's free, you wonder how long they'll be in existence. When they disappear, so will your link. 
  • Rule #1: The page you want to be listed on must be indexed by Google and other Search Engines

    Your site listings only count if Google and other search engines sees them. So make sure the page with your website has been recently indexed by Google and other search engines. That's it. You're done. Unless you have a few questions like these:

    Doesn't Google and other search engines index every page on the web?

    Nope. We all wish. But they have finite resources. So they only index the most authoritative stuff - and they decide what is authoritative and what isn't. 
  •  All pages and links were not created equal - and Google and other search engines decides which ones are and aren't. 

The Search Engine Directories And How They Work

Web search engine is a software system that is designed to search for information on the World Wide Web.

The search results are generally presented in a line of results often referred to as search engine results pages (SERPs).

The information may be a mix of web pages, images, and other types of files.

Some search engines also mine data available in databases or open directories.

 Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler.

Web search engines get their information by web crawling from site to site.

The "spider" checks for the standard filename robots.txt, addressed to it, before sending certain information back to be indexed depending on many factors, such as the titles, page content, headings, as evidenced by the standard HTML markup of the informational content, or its metadata in HTML meta tags.

Indexing means associating words and other definable tokens found on web pages to their domain names and HTML-based fields.

The associations are made in a public database, made available for web search queries. A query from a user can be a single word. The index helps find information relating to the query as quickly as possible.

Some of the techniques for indexing, and caching are trade secrets, whereas web crawling is a straightforward process of visiting all sites on a systematic basis.

Between visits by the spider, the cached version of page (some or all the content needed to render it) stored in the search engine working memory is quickly sent to an inquirer.

If a visit is overdue, the search engine can just act as a web proxy instead. In this case the page may differ from the search terms indexed.

 The cached page holds the appearance of the version whose words were indexed, so a cached version of a page can be useful to the web site when the actual page has been lost.

Typically when a user enters a query into a search engine it is a few keywords. The index already has the names of the sites containing the keywords, and these are instantly obtained from the index.

The real processing load is in generating the web pages that are the search results list: Every page in the entire list must be weighted according to information in the indexes. 

Then the top search result item requires the lookup, reconstruction, and markup of the snippets showing the context of the keywords matched.

These are only part of the processing each search results web page requires, and further pages (next to the top) require more of this post processing.

About once a month submit the URLs for your Websites. Manually submitting your site to the major search engines will cause your site to be re-indexed so that new text and information will be recognized and cataloged.

 Although most major search engines have ‘robots’ or ‘spiders’ that roam the web cataloging sites, the frequency with which they visit your site is based on many factors: how established it is, how often it is updated, how many pertinent incoming links you have, etc…

It is important to note that there are many search utilities on the web that are ‘powered’ by one of the major search engines, and are therefore essentially extensions of those engines.

 This means if you are registered with the main engine, you will likely also be included in the additional directories it is powering.

How To Improve Landing Page Quality Scores

The Landing Page Quality Score is a measure used by Google to help filter irrelevant ads out of the AdWords program.

 The AdWords system evaluates and visits an advertiser landing pages regularly.

The Landing Page Quality Score measures improvements to the system or the level of user traffic to AdWords ads and landing pages.

If you are into search engine optimization (for example, working in an adult website promotion project) the Landing Page Quality Score will determine your success.

If you have made significant changes to improve the quality and relevancy of your landing pages, your keywords will yield higher Quality Scores.

 For any adult web promotion , the results may not be instant, but you should see the impact over the next several months.

By reviewing your account statistics, you can always check whether your changes have affected your keywords' Quality Scores or not.

A few tips to improve the quality score are:

Set up a link to the page on your website with the most useful and accurate information about the product or service in your ad.

Choose the most relevant page on your site that ties the content directly to the ad copy, and create one, if you don't have a good landing page.

You may use a sign-up form, but try to provide as much information as possible without signing in.

    Build pages that provide useful and substantial information to the end-user.

For example, if your ad targets adult web site promotion, your landing page should feature free information with relevant adult content.

Make sure that the keywords that you are targeting in your campaign are included in the ad copy and within the content of your landing page.

If you don't see any improvement in Quality Scores within several months, you should review Google's landing page quality guidelines.

For any adult web marketing , superficial or minimal landing page changes are unlikely to result in good Quality Score results.

About the Author

I am the webmaster at - A adult web design company providing high quality adult website designs through expert adult website designers.

10 Important Reasons To Create A Strategic Alliance

A strategic alliance is when two or more businesses join together for a set period of time.

 The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience.

Below are ten reasons to create a strategic alliance.

1. You could offer your customers a larger variety of products or services.

 This will allow you to spend less time and money developing new products to sell.

2. Your number of sales people will increase because you're combining with other business.

You won't have spend to time and money hiring new employees.

3. Your marketing and advertising budget will increase.

When you form a strategic alliance with other businesses you both will share the advertising and marketing costs.

4. You can now offer your existing customers more back-end and upsell products.

This will increase your sales and profits.

5. Your business will gain a larger number of skilled people working on the same project. You will gain
the knowledge of the other businesses employees.

6. You will be able to beat your competition by selling to a larger target audience.

You will also increase the total number of existing customers you can sell your products and services to.

7. You can exchange endorsements with your alliance partners.

You'll add more credibility to your business and gain your potential customers trust to buy.

8. You can expand your business more rapidly.

 You can develop new products and services faster with a larger work force.

9. You'll be able to solve your customer's problems faster with a larger base of customer service people.

You'll also learn new ways to improve your customer service from your alliance partners.

10. You'll have a larger number of "strategic thinking" people.

 This will allow both businesses to come up with profitable business ideas quicker than before.


"A man of character finds a special attractiveness in difficulty, since it is only by coming to grips with
difficulty that he can realize his potentialities." -Charles de Gaulle

FREE Tools And Software Programs

NOTE: One thing that is certain about the Internet is that it is always changing Occasionally, a free service will expire or a link will be moved to another location.

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Talk to anyone, anywhere for



1..  Advertising Specials:  If a magazine offers a "two for one"
deal, or a "pay for 3 and get a fourth ad free", take advantage
of it; it's Free Advertising!

2.  Free Listings:  Some publications offer to list your name and
address Free, if you have something that you offer "free for the
asking" to their readers.  This can be a "free sample", a free
list of customers; or whatever.  Tell publishers what you have
to offer!

3.  Print a Booklet Offering Tips:  List tips or what-have-you, and
on the inside pages, or in the back, place some of your own Free

4.  The Piggy-Back Method:  Every time you get ready to mail a
letter or fill an order, place other ads in the envelope; it
costs you no more and it's like getting a free ad!!

5.  Free "Give-Aways":  These can be pens, rulers; key chains, etc.,
each with YOUR ad message and address on each one.  Give them
away and your Free Ad rides along!

6.  Your Own Advertiser/Newsletter:  Issue it regularly; sell ad
space in it and subscriptions to it.  They pay for the printing
and postage, and YOUR ads in it, too, at no cost to you!

7.  Trade Products/Services for Ad Space:  If you have something
which a publisher needs, trade what they want, for ad space!

8.  Provide Commission Ads to Dealers:  Your dealers place YOUR ads
over THEIR name!  Free Ads for your products!

9.  Columns; Releases, etc.:  Publishers will often print these
free, if it's NEWS, or interesting to their readers!  Send
notices out to editors and get free ads in exchange!

10. Share Costs With Others:  Get together with other dealers and
mailers.  Split costs and quantities with others.  Your ads go
FREE to HIS customers, and HIS go free to yours!

11. Offer Your Commission Ads to Publishers:  They insert them as
"mailer/distributor" commission ads!  They cost you nothing and
can get you lots of orders!

12. Your Product as a BONUS Item on Another's Flyer:  This can
increase the other person's orders, and YOUR product gets
advertised on HIS fliers, etc!

13. Place PIM-50 Phrases in your Ads:  This says to Publisher:
"Insert my ad in your publication and I'll help distribute 50"
(or more) copies for you.  It's another kind of "trade deal"
with publishers.

14. Give a Talk or Seminar:  Contact local clubs, and organizations.
They always seek outside speakers.  After you talk about your
business or your product, hand out flyers, etc.  It's like
getting free advertising!

15. Ads on Bulletin Boards:  Put up flyers on grocery, laundry
bulletin boards.

16. Make a Rubber  Stamp of your Ad:  Stamp it everywhere you can.
Stamp it on envelopes; flyers; etc.

17. Be Listed as a Source in Back of Books:  Often writers will want
to list references and sources in their books.  Get the work out
to authors!  Look for ads offering Free Ads!!

18. Discount to "a Friend":    Tell your customers you will give
discounts to anyone they send your way!  It's Word of Mouth
advertising; the best you can get and it's free!

Free advertising is any message that goes out to prospective
buyers without cost to you!  There are lots of ways to get
others to spread the word about what you offer!  Try these
methods; and you'll get lot of free ads; which mean more
responses and more orders!


The Best Advertising for Your Dollar: Newspaper, Radio or TV?  How To Tell Which is Best

All business owners are eventually confronted with a serious dillema -- how
to advertise, in which medium, and which is the best deal for each dollar

Do newspaper ads outpull radio spots -- or is the power of television the
only way to go?  The answer is different for each business, each situation,
each location and each product.

The following are the pros and cons of each medium.  Knowing these can help
you decide which medium is right for advertising your product.


The Good:

* It's fast.  An ad in a magazine may take three months to break.  A
newspaper ad can come out the next day.  If you need business fast, this is

* Newspapers  have wide array of editorial topic selcition to match what
you are advertising.  For example, if you are selling car parts, you cac
place your ad in the paper's automotive section, or have it placed next to
news stories about cars. Newspaper also have international news, local
news, etc., all of which help you focus your advertising effort.

* You get a lot of room, if you need it.  Remmeber, long copy always sells
better than short copy.  The broad area of a newspaper page is ideal for
long copy.

* Newspapers can insert your catalog, flyer or whatever preprinted
matreials you might have.

* You can use them to distribute reader response items, such as coupons,
contest entry forms, surveys, and other such things.

* Radio advertising is sometimes called "invisible ink."  That because it
is gone as soon as it is broadcast.  With a newspaper, you can give the
customer something to clip, or something they may see a second time if they
read the newspaper a second time.

* Nespaper can reach large numbers of people, depending on circulation.
Lage urban dailies, for example, may easily reach 1 or 2 million potential
buyers overnight.

* They are available nationally, regionally, or locally.

* Newspaper allow you to reach possible nonreaders who might be part of
your secondary target audience.

* Tend to be cheaper than other media, depending on a number of variables.

* Newspaper ads are easier to produce, and thus less costly.  A TV ad, for
example, may require special effects, actors, video footage, etc.

* Newspaper are good for repeat exposure, a vital element of effective
advretising.  Readers need to see something an average of six to eight
times before they "see" an ad or respond to it.

* Newspaper can reach people who othrewise have little access to other media.

* Many people buy newspaper not for the news, but to find out what's on
sale today, or what's happening today.  Movie ads are a prime example.

* They have better local market penetration than magazines.

* You have more options in terms of space and unusual ad configurations

* You can use dealer listings.

The Bad:

* Newspaper tend to charge relatively high-cost premiums for less than
full-run purchases.

* They are flat, and more than literally.  In other words, they don't beep,
squeek, blast and make noise and colorful moving images as do radio and TV

* Do not have the reach other media forms, such as national magazines.

* Are not conducive to last minute changes because of tight printing schedules.

* Newspapers do not produce as high a frequency level as other media forms.

* Large space ads are very expensive and their longevity is fleeting.

* Ads in newspaper tend to compete heavily with other ads on the page.
Clutter is not good for your ad, but in a newspaper, their is usually a lot
of clutter

* Use of color is crappy, and does not equal that of magazine color quality.

* Tend to deliver only an adult audience.  If you have products targeted at
teens or even college students, a newspaper probably won't reach these

* Newspaper are usually only viewed by one person at a time.


The good:

* Radio offers a wide array of formats which can reach listeners during a
specific state of mind, which can complement a specific advertising
message.  Many people listen to radio while driving to and from work, other
listen in the evening while relaxing next to a cozy fire.

* Delivers your message to everyone in the room or car at the same time.

* In fast.  Your ad could be heard the next day if production is available,
ad copy is written and studio time is available.

* Radio advertising is intrusive -- it butts in on your listening, and your
only opiton is to listen or chage the channel, (or shut it off!)

* Reaches a national, regional or local audience.

* Can be effectively targeted to consumer segments, such as teen-agers vs.
seniors, or men vs. women.

* Can be repated often, thus driving the message home.  Once again,
repeition is the heart of effective advertising.

* Radio ads can be heard 24 hours a day.

* Radio can reach people as they are on their way to the store.  Messages
delivered just prior to actual shopping are very powerful.

* Tends to be cheaper per announcement than either TV or print, and in fact, is probably the most cost efficient of all media.

* Uses "theater of the mind."  Radio uses voice and sound effects to conjur
up images in the listener's mind by engaging the human imagination.  This
can be more powerful than any pre-developed TV image or still photograph.

* Reaches people who do not like to read newspaper or magazine, or people
who do not view outdoor mediums, such as billboards, and those who do not
like TV.

The Bad:

* Most people have the radio on "for noise."  That is, they are usually
otherwise engaged with something while listening, and often are only

* Repetition is more important to overcome general lack of attention on
behalf of the listener, and thus, you have to spend more for more spots,
which can make up for the lower cost.

* Makes it difficult for the listener to take physical action as a result
of the advertising message.  For eample, most listeners do not have a pen
in hand when they hear an 800 number to call or an address to remember.

* You generally need more up-front money to buy up the large number of
spots you need to get the job done.

* Is not visual, and many people retain better what they can see than what
they hear.  Also does not move, another aspect of captugring vidual


The Good:

* Is usually in vivid exciting color, and color is a prime motivator of the
human mind.

* Uses all elements of sight, sound and movement at once to form a powerful
package that hits on all level of human senses (except touch and smell).

* Can deliver your message to all people in a room simultaneously.

* Is fast, but not as fast as newspaper or radio because it tends to
require more production.

* Like radio it is intrusive.  The customer does not have to seek out the
ad, like they must to find a movie listing or a rummage sale.  The ad comes
to the viewer.

* Available nationally, regionally, or locally.

* Television ads can be purchased to focus on concentrated geographical
areas, especially with the adventof cable.

* Has a wide variety of programming to match the nature or subject matter
of your ad.  Want to sell rock-n-roll CDs?  Buy ads during Beavis and
Butthead or Melrose Place.  Want to sell feminine hygiene products?  Buy
time suring soap operas.

* TV has more reach than any other medium in terms of all segments of
society. Just about evreyone watches TV, but not everyone reads newspapers
or magazines.

* Is good for repepetition of ads.

* TV can deliver your ad at any time of the day, 24 hours a day.

* You can get an exclusive, that is, your ad need not compete with a
clutter of other ads -- but you may have to pay dearly for it.

* Tends to be more cost efficient in terms of number of responses it
produces compared to dollars invested.

* Is probably best for reaching those people who tend not to use any other
form of media.

The Bad:

* Most often is very cluttered.  your commerical may be sandwhiched deep
within a string of other commericals, which have long since caused the
viewer to head to the refrigerator.  Also weakens long-term memory of your
product message.

* Is sometimes hard to get.  There are usually a limited number of TV spots
available, and you may not get the program you want.

* Is perhaps the most expensive.  There are a lot of production costs
related to TV advertising.

* May be less demographically selective as some other media forms, although
cable TV has helped in this category.

* Your audience can fluctuate widely.  If 10,000 people see your ad one
night, a mere 100 might see it the next if a high-interest program airs on
another channel.

* TV is cost-inefficient when you are after highly focused target markets.

* VCRs are helping TV ads get beyond the "invisible ink" proplem of
broadcast media.  A taped program may be viewed again and again -- on the
other hand, your commerical may be fast forwarded.


The Good:

* Magazines offer a wide variety of subject matter and editorial focuses to
reach readers when they have a state of mind you are looking for.  Thus,
you can tailor your message to a high degree of specificity.

* Magazines have glossy, polished paper that makes color photographs and
other graphic elements look like works of art.  You ad will look superb.
(That doesn't mean it will sell, however!)

* Can reach very specific target markets without having to waste time or
money on markets you do not care about.

* Like newspaper, you can have long copy. Full or even multiple page ages
let you make a pretty long and detailed pitch.  Do people really read all
that fine print?  Yes! If you have their attention and interest.

* You can insert your catalog, card, flyer or whatever into the magazine.

* Like newspapers, they allow you to include reader response materials,
such as coupons, entry or order forms, and more.

* They are not disappearing ink.  In fact, magazine are even better on this
count that newspapers because people are much more likley to re-read or go
over a magazine a second time.  Many people even collect magazines or go
through them for research in the library, giving your ad the chance to be
seen again and again.

* Can reach a huge audience, easily in the millions with the bigger zines.

* Magazines allow for a breathtaking array of creative options: pop-ups,
special inks, holograms, unusual space configurations, personalizing
elements for each reader of the publication, etc.

* They have national, regional and local reach.

* Magazine ads can reach specific demographic segments within the total
readership of the magazine. That's because most magazines have departments
and areas of specific topic or subject matter, helping you to target your

* Magazine ads can reach possible nonreaders who might be part of an
advertiser's secondary target audience.

* Because they are more highly focused and need less repetition, as in
radio, they can actually be more cost effective than any other media form.

* Frequency of exposure is high, as we said, because magazines are often
read more than once and by more than one person.  Also, they may read other
similar magazines you have targeted for your ads.

* May reach people that other media do not.  Many people prefer to read
magazines to newspapers, for example.

* Magazines can accommodate your listings.

The Bad:

* One of the biggest drawbacks is the long period before you buy the ad and
when it appears.  A magazine ad may take three to four months before it
appears.  If you need fast cash and customers, this is no help.  Also, a
reader may not get to his or her magazine right away upon receiving it.

* Tend to be expensive for one-time runs.

* Do not offer sound of movement, although some cutting edge ads, such as
pop-ups or those with micro-chip intsertions are breaching this drawback.
These are mega-expensive, however.

* Because they are more highly focused, they have less reach, which many do
not consider a drawback.

* You must submit your final copy and ad prep many months before deadline.
Some magazines have a fast close, and other will call up repeat advertisers
with last minute deals, often because they have space to fill or when
others back out at the last minute.

* Although once they start printing, you cannot backout.  Generally, once
you buy a magazine ad, you are locked in no matter what.  Refunds are rare.

* You do not get high frequency unless you buy an entire year's worth, but
then readers will see them about once a month for most magazines.

* You only get exposure to one person at a time, as opposed to a whole room
or call-full as in radio or TV.


The Good:

* You get superior quality color on high quality paper, allowing for
effective product presentation, if you are willing to pay top dollar.

* Great for insertions.  You know the way it is with all Sunday papers and
magazines -- lots of extras which many readers actually buy the publication
for in the first place.  Many people live to scan and clip coupons.

* You get ample opportunity for long copy.  Sunday magazines are among the
best place to make a long, detailed ptich.

* As we said, people love to clip coupons, and this is the place people
will most likley use any kind of special insertion, from coupons to
sweepstakes, contests or surveys.

* Have better chance of repeat exposure to your ad than newspapers or
magazines.  People tend to hang onto the Sunday paper longer and also give
it a better read because they are more relaxed and have more time on Sunday
to linger over the paper.

* Can reach large numbers of people in a short time.

* You can get very creative, as you can with magazines.  This means
pop-ups, specials inks, scratch-and-sniff -- even insertion of product

* Distribution of the advertisement to possible nonreaders who might be
part of an advertiser's secondary target audience.

* Because of high readership and better repetition factor, can be a good
deal for the your scarce advertising dollar.

* Production costs for your ad will be less than all other media, except
for newspaper.

* Can reach people who do not ordinarily read newspapers or pay attention
to other media.  Many consider the Sunday papre "special."

* You get immediate delicery to entire audience -- even millions of people
-- in just oen day.

* They can have national, regionaly, or local distribution, although
national is less likely with mst Sundays, except the real biggies, such as
the New York Times.

* Sunday publications have higher penetration and greater readership
locally than do competing publications or other media.

* You can use dealer listings.

The Bad:

* Ads do not force themselves on reader as in radio or TV.  In other words,
they are nonintrusive.

* No sound or movement in general.

* Usually require advertising materials well in advance of issue date.
Some even have longer lead time time than magazines.

* Relatively inflexible for accommodating last minute changes.  Most Sunday
ads are set in stone after you issue a check.  You won't get a refund.

* Frequency is lacking because they only come out on Sundays, and people
don't make connections from one Sunday to the next, in most cases.

* Are extremely expensive if you want national or regional coverage.

* Large space ads are very expensive and they are here today and gone
tomorrow most of the time.

* Again, they are relatively short-lived, and quickly end up lining a bird
cage or wrapping a fish.

* Are not good for delivering ad messages to young people: teens, young
adults and children.

* Most often only expose ad to one person at a time, unlike radio or TV,
which can deliver a message to a roomful of people all at once.

There you have it.  Based on what you have learned above, you should now be
in a better position to decide which medium is best for your business,
product or service.

Of course, the only perfect way to make a final decision is through test
marketing with each medium.  You can do that by starting out with small,
inexpensive adds in each medium.  Those that bring the best results deserve
to get your future business and a larger share of your advertising dollar.
Good Luck!