Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

10 Websites To Start Online Importation And Online Shopping Business

If you are thinking about starting online importation business, there are many things you have to think about and make decision on, but no matter what decision you make, you still need some trusted website(s) for online importation business. 

Below is a list of ten websites to purchase and start your online importation business.

1. eBay - is the best online shopping website I will ever recommend for anyone, just because of the fact that there are millions of quality goods and products from top-rated sellers to choose from. 

 You can also get almost anything you could ever think of buying at a very reduced and affordable price through auction (bidding) where the highest bidder goes away with the goods.

Also, eBay uses buyers protection to make their marketplace a very safe and secured one.

2.  AmazonAmazon is also very similar to eBay, being the largest online shopping website, they have different type of products with reduced price ranging from refurbished and used to new Electronics, Apparel, Computers etc.

Amazon features numerous services including one-click buying, extensive customer and editorial product reviews, gift registries, gift certificates, wish lists and photo processing. 
3. New EggYou can buy many things on New Egg but they put more attention on the Technology part of life unlike other websites in this list e.g Laptops, Computer parts, Accessories and so on.
4. AliExpress Aliexpress is also a good place to buy cheap Electronics, Appliances, Fashion Stuffs etc. 

But note that Aliexpress is located in China thereby most (not all) of their products are Chinese products. 

Aliexpress currently offer more than 11 million unique consumer products across more than 4,000 categories, ranging from apparel and accessories to consumer electronics to jewelry and more. 

5. Ever Buying This is another stop spot to shop for Mobile Phones, Cheap Laptops and Tablets but the site is mainly filled up with Chinese products just like Aliexpress.
6. DH Gate DHGate is a Chinese Wholesale Marketplace for Small and Medium Buyers interested in purchasing Directly from China Manufacturers with Extensive catalog, free drop shipping, wholesale discount, express door-to-door shipping, escrow service.
7. IP mart IPmart is an Online shop specializing in GSM unlocking device, china phones and some other china gadget and accessories.
8. Dino Direct - is an Online Store With so many products you need to buy which also includes Free Shipping depending on the type of product.
9. Cellular Country – This website only sell Used, Refurbished and New Phones. check the sites for more details.
10. Made In China – The name already justifies what you are going to see, They provide online marketing platform for both Chinese enterprises and global buyers.

    Note that the sites listed above are just recommendations, you can check the websites to see how they look like, the prices and what they have to offer you.  

    If you know some other website(s) where online shopping /importation is not expensive?

     Kindly share using the comment box below.

    Hope This Helps, Have a good time. !!!

    Get 3.2GB For #1000, 7.5GB For #2000 And 10GB For #2500 On Your Glo SIM

    To Get 1.6GB 3.2GB for #1000
    Subscribe to the #1000 Glo Data plan directly from your Bank Mobile App, Bank USSD Service, through ATM or any authorized POS agent
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    Shortly after, you'll receive another message that will notify you that you've just received 100% bonus data of 1.6GB. 

    Now, when you dial *127*0# to check your balance, you'll see a total of 3.2GB on your data balance.  
    Note that you must subscribe to this data plan directly from any of the channels without recharging your line for you to receive the 100% data bonus of 1.6GB.

    To Get 3.75GB 7.5GB for #2000
    Subscribe to the #2000 Glo Data plan directly from your Bank Mobile App, Bank USSD Service, through ATM or any authorized POS agent
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    Shortly after, you'll receive another message that will notify you that you've just received 100% bonus data of 3.75GB. Now, when you dial *127*0# to check your balance, you'll see a total of 7.5GB on your data balance.  
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    To Get 5GB 10GB for #2500
    Subscribe to the #2500 Glo Data plan directly from your Bank Mobile App, Bank USSD Service, through ATM or any authorized POS agent
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    Shortly after, you'll receive another message that will notify you that you've just received 100% bonus data of 5GB. 
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    Note that you must subscribe to this data plan directly from any of the channels without recharging your line for you to receive the 100% data bonus of 5GB.

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    For other Banks, please refer to your Bank for the USSD codes and Mobile App to use.

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    • 12GB 24GB for #5000
    and so on. 

    Were you able to subscribe and get 100% data bonus? Are you okay with the 100% data bonus from Glo or you have another better/bigger data plan you use? 
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    The Basic And Best Way To Advertise Online

    This can be summed up quite simply. It is unlawful to mislead the public in any way.

    You must describe the product being advertised clearly, without making any false claims, or omitting any important facts that the average person would need to know.


    Also, the word "new" should be avoided when advertising since it only gives an accurate description of your product for the first six months of its existence.

    Also, the price of the item must be clearly stated in your advertisement. Be careful when stating prices.

    It is unlawful to claim that the price of your item was formerly higher than the current asking price unless you actually sold a substantial number of items at that higher price.

    Any testimonials given must be genuine and authorized by the person who gave them.

    You should be prepared to show proof of any testimonials and they should be of an honest nature.

    When giving a guarantee, it must give details of how it is carried out. 

    Example: "If you are not completely satisfied with the product, return it in reasonably good condition within thirty days for a full refund."

    This clearly states the length of the guarantee and the conditions.

    Keep in mind, these regulations have been put into place to protect the public.

    Unfortunately, since the early days of traditional mail-order there have been many companies that have operated in illegal and deceitful manners.

    These companies have come and gone like the wind, and any companies started based on unlawful premises in the future are sure to meet the same fate.

    As you can clearly see, as long as you operate your Online Business operations honestly, you'll have no problem abiding by these rules and regulations.

    8 Powerful Forex Tips To Become A Successful Day Trader

     Day trading is a great way to make good money, but is not necessarily an easy ride.

    It's an art that takes a lot of time to master.

    With day trading you can make money in a single day buying and selling stocks, without any long term investments.

    This leads to huge opportunities for profit, but there is also a great deal of risk involved.

    It is a well-known fact that most traders end up losing money instead of making a profit.

     To avoid becoming one of them, there are some traits that need to be ingrained.

     Below are Powerful tips In Forex To Gain Financial Freedom Fast in Day Trading!

    1. Find a system and stick to it: it's very important to discover a set of profitable techniques and master them.

     Trading without a plan is not different than gambling and will certainly get you burned eventually.

       2.  Keep in mind that day trading is a JOB : earning tons of money is not a given, because this is not a passive source of income. 

    3. You should get proper training and keep improving your performance, if you are really determined to make a profit.

        4.  Try to keep a diary of your trades: this way you will identify your mistakes and avoid repeating them over and over again.

        5. Control your emotions: emotions like greed, fear and disappointment can heavily impact your trades.

     Emotional people tend to break under pressure.

    Try to stay calm, don't take your defeats too seriously and simply follow the plan.

      6. Only use money you can afford to lose: you should never invest money that is set aside for paying you utility bills or your mortgage.

      7.  Do not overtrade: overtrading is a sign of an amateur trader.

    Many people commit this mistake as an effort to cover their losses, but it can be a recipe for disaster.

     8.  Get a good trading education: getting a solid education is an absolute necessity.

    A great mentor can teach you how to manage risk and analyze market trends.

    Although some losses are inevitable, there is incredible profit potential in day trading.

    10 Important Reasons To Create A Strategic Alliance

    A strategic alliance is when two or more businesses join together for a set period of time.

     The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience.

    Below are ten reasons to create a strategic alliance.

    1. You could offer your customers a larger variety of products or services.

     This will allow you to spend less time and money developing new products to sell.

    2. Your number of sales people will increase because you're combining with other business.

    You won't have spend to time and money hiring new employees.

    3. Your marketing and advertising budget will increase.

    When you form a strategic alliance with other businesses you both will share the advertising and marketing costs.

    4. You can now offer your existing customers more back-end and upsell products.

    This will increase your sales and profits.

    5. Your business will gain a larger number of skilled people working on the same project. You will gain
    the knowledge of the other businesses employees.

    6. You will be able to beat your competition by selling to a larger target audience.

    You will also increase the total number of existing customers you can sell your products and services to.

    7. You can exchange endorsements with your alliance partners.

    You'll add more credibility to your business and gain your potential customers trust to buy.

    8. You can expand your business more rapidly.

     You can develop new products and services faster with a larger work force.

    9. You'll be able to solve your customer's problems faster with a larger base of customer service people.

    You'll also learn new ways to improve your customer service from your alliance partners.

    10. You'll have a larger number of "strategic thinking" people.

     This will allow both businesses to come up with profitable business ideas quicker than before.


    "A man of character finds a special attractiveness in difficulty, since it is only by coming to grips with
    difficulty that he can realize his potentialities." -Charles de Gaulle

    How To Select And Price Jewelry Wholesale

    Selecting jewelry isn’t hard, when you can see it and touch it. However when you purchase jewelry wholesale, you often won’t have this opportunity before making a purchase, since most of these purchases are made online.

     This makes the selection process a bit harder.

    Start by reading all of the information that is supplied. Make sure that words like ‘gold plated’ or ‘faux’ are not used if you are looking for genuine pieces.

    Contact the company and ask for more information if you are unsure about anything that  you are reading as well.

     Make sure you are getting wholesale prices. Look for similar pieces at the online jewelry stores, or even at your local jewelry stores, and compare the prices. The wholesale price should be much lower.

    Also check the refund and exchange policy of the business you are planning to purchase from. Make sure that there is a ‘no questions asked’ money back guarantee, or the offer of a 100% refund if you are not satisfied.

    If there is no refund policy, there should be no deal! You can find other jewelry wholesale from companies that do offer refunds and exchanges.

    How to Price Your Jewelry Wholesale

    Pricing is an issue that many people in the jewelry business often worry about. However, there is a  method that you can easily use, whether you  purchase jewelry wholesale or make your own jewelry. Pricing is very important.

     You don’t want  to charge too much, because you won’t sell anything. On the other hand, you want to make
    sure that you charge enough to make a profit.

    If you purchase your jewelry at wholesale prices, a markup of 15% to 30% is usual, and people will pay
    these prices.

     In the grand scheme of things, apply the 30% markup, and make that the ‘regular’ price.
    When you need to move merchandise hold a sale, and use the 15% markup price as the sale price.

    If you make your own jewelry, determine the total cost of the piece, including the cost of supplies, shipping, warehousing and packaging, then apply a 15% markup.

    With the 15% markup, your jewelry will be priced at the wholesale price. If you sell the  jewelry to the general public yourself, as opposed to selling it to retailers, apply the retail price, which in this case would be about 45% above your costs.



    1..  Advertising Specials:  If a magazine offers a "two for one"
    deal, or a "pay for 3 and get a fourth ad free", take advantage
    of it; it's Free Advertising!

    2.  Free Listings:  Some publications offer to list your name and
    address Free, if you have something that you offer "free for the
    asking" to their readers.  This can be a "free sample", a free
    list of customers; or whatever.  Tell publishers what you have
    to offer!

    3.  Print a Booklet Offering Tips:  List tips or what-have-you, and
    on the inside pages, or in the back, place some of your own Free

    4.  The Piggy-Back Method:  Every time you get ready to mail a
    letter or fill an order, place other ads in the envelope; it
    costs you no more and it's like getting a free ad!!

    5.  Free "Give-Aways":  These can be pens, rulers; key chains, etc.,
    each with YOUR ad message and address on each one.  Give them
    away and your Free Ad rides along!

    6.  Your Own Advertiser/Newsletter:  Issue it regularly; sell ad
    space in it and subscriptions to it.  They pay for the printing
    and postage, and YOUR ads in it, too, at no cost to you!

    7.  Trade Products/Services for Ad Space:  If you have something
    which a publisher needs, trade what they want, for ad space!

    8.  Provide Commission Ads to Dealers:  Your dealers place YOUR ads
    over THEIR name!  Free Ads for your products!

    9.  Columns; Releases, etc.:  Publishers will often print these
    free, if it's NEWS, or interesting to their readers!  Send
    notices out to editors and get free ads in exchange!

    10. Share Costs With Others:  Get together with other dealers and
    mailers.  Split costs and quantities with others.  Your ads go
    FREE to HIS customers, and HIS go free to yours!

    11. Offer Your Commission Ads to Publishers:  They insert them as
    "mailer/distributor" commission ads!  They cost you nothing and
    can get you lots of orders!

    12. Your Product as a BONUS Item on Another's Flyer:  This can
    increase the other person's orders, and YOUR product gets
    advertised on HIS fliers, etc!

    13. Place PIM-50 Phrases in your Ads:  This says to Publisher:
    "Insert my ad in your publication and I'll help distribute 50"
    (or more) copies for you.  It's another kind of "trade deal"
    with publishers.

    14. Give a Talk or Seminar:  Contact local clubs, and organizations.
    They always seek outside speakers.  After you talk about your
    business or your product, hand out flyers, etc.  It's like
    getting free advertising!

    15. Ads on Bulletin Boards:  Put up flyers on grocery, laundry
    bulletin boards.

    16. Make a Rubber  Stamp of your Ad:  Stamp it everywhere you can.
    Stamp it on envelopes; flyers; etc.

    17. Be Listed as a Source in Back of Books:  Often writers will want
    to list references and sources in their books.  Get the work out
    to authors!  Look for ads offering Free Ads!!

    18. Discount to "a Friend":    Tell your customers you will give
    discounts to anyone they send your way!  It's Word of Mouth
    advertising; the best you can get and it's free!

    Free advertising is any message that goes out to prospective
    buyers without cost to you!  There are lots of ways to get
    others to spread the word about what you offer!  Try these
    methods; and you'll get lot of free ads; which mean more
    responses and more orders!


    The Best Advertising for Your Dollar: Newspaper, Radio or TV?  How To Tell Which is Best

    All business owners are eventually confronted with a serious dillema -- how
    to advertise, in which medium, and which is the best deal for each dollar

    Do newspaper ads outpull radio spots -- or is the power of television the
    only way to go?  The answer is different for each business, each situation,
    each location and each product.

    The following are the pros and cons of each medium.  Knowing these can help
    you decide which medium is right for advertising your product.


    The Good:

    * It's fast.  An ad in a magazine may take three months to break.  A
    newspaper ad can come out the next day.  If you need business fast, this is

    * Newspapers  have wide array of editorial topic selcition to match what
    you are advertising.  For example, if you are selling car parts, you cac
    place your ad in the paper's automotive section, or have it placed next to
    news stories about cars. Newspaper also have international news, local
    news, etc., all of which help you focus your advertising effort.

    * You get a lot of room, if you need it.  Remmeber, long copy always sells
    better than short copy.  The broad area of a newspaper page is ideal for
    long copy.

    * Newspapers can insert your catalog, flyer or whatever preprinted
    matreials you might have.

    * You can use them to distribute reader response items, such as coupons,
    contest entry forms, surveys, and other such things.

    * Radio advertising is sometimes called "invisible ink."  That because it
    is gone as soon as it is broadcast.  With a newspaper, you can give the
    customer something to clip, or something they may see a second time if they
    read the newspaper a second time.

    * Nespaper can reach large numbers of people, depending on circulation.
    Lage urban dailies, for example, may easily reach 1 or 2 million potential
    buyers overnight.

    * They are available nationally, regionally, or locally.

    * Newspaper allow you to reach possible nonreaders who might be part of
    your secondary target audience.

    * Tend to be cheaper than other media, depending on a number of variables.

    * Newspaper ads are easier to produce, and thus less costly.  A TV ad, for
    example, may require special effects, actors, video footage, etc.

    * Newspaper are good for repeat exposure, a vital element of effective
    advretising.  Readers need to see something an average of six to eight
    times before they "see" an ad or respond to it.

    * Newspaper can reach people who othrewise have little access to other media.

    * Many people buy newspaper not for the news, but to find out what's on
    sale today, or what's happening today.  Movie ads are a prime example.

    * They have better local market penetration than magazines.

    * You have more options in terms of space and unusual ad configurations

    * You can use dealer listings.

    The Bad:

    * Newspaper tend to charge relatively high-cost premiums for less than
    full-run purchases.

    * They are flat, and more than literally.  In other words, they don't beep,
    squeek, blast and make noise and colorful moving images as do radio and TV

    * Do not have the reach other media forms, such as national magazines.

    * Are not conducive to last minute changes because of tight printing schedules.

    * Newspapers do not produce as high a frequency level as other media forms.

    * Large space ads are very expensive and their longevity is fleeting.

    * Ads in newspaper tend to compete heavily with other ads on the page.
    Clutter is not good for your ad, but in a newspaper, their is usually a lot
    of clutter

    * Use of color is crappy, and does not equal that of magazine color quality.

    * Tend to deliver only an adult audience.  If you have products targeted at
    teens or even college students, a newspaper probably won't reach these

    * Newspaper are usually only viewed by one person at a time.


    The good:

    * Radio offers a wide array of formats which can reach listeners during a
    specific state of mind, which can complement a specific advertising
    message.  Many people listen to radio while driving to and from work, other
    listen in the evening while relaxing next to a cozy fire.

    * Delivers your message to everyone in the room or car at the same time.

    * In fast.  Your ad could be heard the next day if production is available,
    ad copy is written and studio time is available.

    * Radio advertising is intrusive -- it butts in on your listening, and your
    only opiton is to listen or chage the channel, (or shut it off!)

    * Reaches a national, regional or local audience.

    * Can be effectively targeted to consumer segments, such as teen-agers vs.
    seniors, or men vs. women.

    * Can be repated often, thus driving the message home.  Once again,
    repeition is the heart of effective advertising.

    * Radio ads can be heard 24 hours a day.

    * Radio can reach people as they are on their way to the store.  Messages
    delivered just prior to actual shopping are very powerful.

    * Tends to be cheaper per announcement than either TV or print, and in fact, is probably the most cost efficient of all media.

    * Uses "theater of the mind."  Radio uses voice and sound effects to conjur
    up images in the listener's mind by engaging the human imagination.  This
    can be more powerful than any pre-developed TV image or still photograph.

    * Reaches people who do not like to read newspaper or magazine, or people
    who do not view outdoor mediums, such as billboards, and those who do not
    like TV.

    The Bad:

    * Most people have the radio on "for noise."  That is, they are usually
    otherwise engaged with something while listening, and often are only

    * Repetition is more important to overcome general lack of attention on
    behalf of the listener, and thus, you have to spend more for more spots,
    which can make up for the lower cost.

    * Makes it difficult for the listener to take physical action as a result
    of the advertising message.  For eample, most listeners do not have a pen
    in hand when they hear an 800 number to call or an address to remember.

    * You generally need more up-front money to buy up the large number of
    spots you need to get the job done.

    * Is not visual, and many people retain better what they can see than what
    they hear.  Also does not move, another aspect of captugring vidual


    The Good:

    * Is usually in vivid exciting color, and color is a prime motivator of the
    human mind.

    * Uses all elements of sight, sound and movement at once to form a powerful
    package that hits on all level of human senses (except touch and smell).

    * Can deliver your message to all people in a room simultaneously.

    * Is fast, but not as fast as newspaper or radio because it tends to
    require more production.

    * Like radio it is intrusive.  The customer does not have to seek out the
    ad, like they must to find a movie listing or a rummage sale.  The ad comes
    to the viewer.

    * Available nationally, regionally, or locally.

    * Television ads can be purchased to focus on concentrated geographical
    areas, especially with the adventof cable.

    * Has a wide variety of programming to match the nature or subject matter
    of your ad.  Want to sell rock-n-roll CDs?  Buy ads during Beavis and
    Butthead or Melrose Place.  Want to sell feminine hygiene products?  Buy
    time suring soap operas.

    * TV has more reach than any other medium in terms of all segments of
    society. Just about evreyone watches TV, but not everyone reads newspapers
    or magazines.

    * Is good for repepetition of ads.

    * TV can deliver your ad at any time of the day, 24 hours a day.

    * You can get an exclusive, that is, your ad need not compete with a
    clutter of other ads -- but you may have to pay dearly for it.

    * Tends to be more cost efficient in terms of number of responses it
    produces compared to dollars invested.

    * Is probably best for reaching those people who tend not to use any other
    form of media.

    The Bad:

    * Most often is very cluttered.  your commerical may be sandwhiched deep
    within a string of other commericals, which have long since caused the
    viewer to head to the refrigerator.  Also weakens long-term memory of your
    product message.

    * Is sometimes hard to get.  There are usually a limited number of TV spots
    available, and you may not get the program you want.

    * Is perhaps the most expensive.  There are a lot of production costs
    related to TV advertising.

    * May be less demographically selective as some other media forms, although
    cable TV has helped in this category.

    * Your audience can fluctuate widely.  If 10,000 people see your ad one
    night, a mere 100 might see it the next if a high-interest program airs on
    another channel.

    * TV is cost-inefficient when you are after highly focused target markets.

    * VCRs are helping TV ads get beyond the "invisible ink" proplem of
    broadcast media.  A taped program may be viewed again and again -- on the
    other hand, your commerical may be fast forwarded.


    The Good:

    * Magazines offer a wide variety of subject matter and editorial focuses to
    reach readers when they have a state of mind you are looking for.  Thus,
    you can tailor your message to a high degree of specificity.

    * Magazines have glossy, polished paper that makes color photographs and
    other graphic elements look like works of art.  You ad will look superb.
    (That doesn't mean it will sell, however!)

    * Can reach very specific target markets without having to waste time or
    money on markets you do not care about.

    * Like newspaper, you can have long copy. Full or even multiple page ages
    let you make a pretty long and detailed pitch.  Do people really read all
    that fine print?  Yes! If you have their attention and interest.

    * You can insert your catalog, card, flyer or whatever into the magazine.

    * Like newspapers, they allow you to include reader response materials,
    such as coupons, entry or order forms, and more.

    * They are not disappearing ink.  In fact, magazine are even better on this
    count that newspapers because people are much more likley to re-read or go
    over a magazine a second time.  Many people even collect magazines or go
    through them for research in the library, giving your ad the chance to be
    seen again and again.

    * Can reach a huge audience, easily in the millions with the bigger zines.

    * Magazines allow for a breathtaking array of creative options: pop-ups,
    special inks, holograms, unusual space configurations, personalizing
    elements for each reader of the publication, etc.

    * They have national, regional and local reach.

    * Magazine ads can reach specific demographic segments within the total
    readership of the magazine. That's because most magazines have departments
    and areas of specific topic or subject matter, helping you to target your

    * Magazine ads can reach possible nonreaders who might be part of an
    advertiser's secondary target audience.

    * Because they are more highly focused and need less repetition, as in
    radio, they can actually be more cost effective than any other media form.

    * Frequency of exposure is high, as we said, because magazines are often
    read more than once and by more than one person.  Also, they may read other
    similar magazines you have targeted for your ads.

    * May reach people that other media do not.  Many people prefer to read
    magazines to newspapers, for example.

    * Magazines can accommodate your listings.

    The Bad:

    * One of the biggest drawbacks is the long period before you buy the ad and
    when it appears.  A magazine ad may take three to four months before it
    appears.  If you need fast cash and customers, this is no help.  Also, a
    reader may not get to his or her magazine right away upon receiving it.

    * Tend to be expensive for one-time runs.

    * Do not offer sound of movement, although some cutting edge ads, such as
    pop-ups or those with micro-chip intsertions are breaching this drawback.
    These are mega-expensive, however.

    * Because they are more highly focused, they have less reach, which many do
    not consider a drawback.

    * You must submit your final copy and ad prep many months before deadline.
    Some magazines have a fast close, and other will call up repeat advertisers
    with last minute deals, often because they have space to fill or when
    others back out at the last minute.

    * Although once they start printing, you cannot backout.  Generally, once
    you buy a magazine ad, you are locked in no matter what.  Refunds are rare.

    * You do not get high frequency unless you buy an entire year's worth, but
    then readers will see them about once a month for most magazines.

    * You only get exposure to one person at a time, as opposed to a whole room
    or call-full as in radio or TV.


    The Good:

    * You get superior quality color on high quality paper, allowing for
    effective product presentation, if you are willing to pay top dollar.

    * Great for insertions.  You know the way it is with all Sunday papers and
    magazines -- lots of extras which many readers actually buy the publication
    for in the first place.  Many people live to scan and clip coupons.

    * You get ample opportunity for long copy.  Sunday magazines are among the
    best place to make a long, detailed ptich.

    * As we said, people love to clip coupons, and this is the place people
    will most likley use any kind of special insertion, from coupons to
    sweepstakes, contests or surveys.

    * Have better chance of repeat exposure to your ad than newspapers or
    magazines.  People tend to hang onto the Sunday paper longer and also give
    it a better read because they are more relaxed and have more time on Sunday
    to linger over the paper.

    * Can reach large numbers of people in a short time.

    * You can get very creative, as you can with magazines.  This means
    pop-ups, specials inks, scratch-and-sniff -- even insertion of product

    * Distribution of the advertisement to possible nonreaders who might be
    part of an advertiser's secondary target audience.

    * Because of high readership and better repetition factor, can be a good
    deal for the your scarce advertising dollar.

    * Production costs for your ad will be less than all other media, except
    for newspaper.

    * Can reach people who do not ordinarily read newspapers or pay attention
    to other media.  Many consider the Sunday papre "special."

    * You get immediate delicery to entire audience -- even millions of people
    -- in just oen day.

    * They can have national, regionaly, or local distribution, although
    national is less likely with mst Sundays, except the real biggies, such as
    the New York Times.

    * Sunday publications have higher penetration and greater readership
    locally than do competing publications or other media.

    * You can use dealer listings.

    The Bad:

    * Ads do not force themselves on reader as in radio or TV.  In other words,
    they are nonintrusive.

    * No sound or movement in general.

    * Usually require advertising materials well in advance of issue date.
    Some even have longer lead time time than magazines.

    * Relatively inflexible for accommodating last minute changes.  Most Sunday
    ads are set in stone after you issue a check.  You won't get a refund.

    * Frequency is lacking because they only come out on Sundays, and people
    don't make connections from one Sunday to the next, in most cases.

    * Are extremely expensive if you want national or regional coverage.

    * Large space ads are very expensive and they are here today and gone
    tomorrow most of the time.

    * Again, they are relatively short-lived, and quickly end up lining a bird
    cage or wrapping a fish.

    * Are not good for delivering ad messages to young people: teens, young
    adults and children.

    * Most often only expose ad to one person at a time, unlike radio or TV,
    which can deliver a message to a roomful of people all at once.

    There you have it.  Based on what you have learned above, you should now be
    in a better position to decide which medium is best for your business,
    product or service.

    Of course, the only perfect way to make a final decision is through test
    marketing with each medium.  You can do that by starting out with small,
    inexpensive adds in each medium.  Those that bring the best results deserve
    to get your future business and a larger share of your advertising dollar.
    Good Luck!