Showing posts with label Directories. Show all posts
Showing posts with label Directories. Show all posts

The Pros And Cons Of Pay Per Click (PPC) Advertising For Maximum Web Promotion

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services.

This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website.

Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this ad campaign.

2. Immediate results are seen after a few days.

3. No need to make a website conform to the SEO rules.

4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.

5. You can make use any search engine available.

6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.

2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.

3. Inability to pay for the fees next month would mean removal of your website on the paid listings.

4. This advertising can only be used temporarily because it is difficult to handle in the long run.

5. Pay-per-click pricing can be costly for long periods of time; therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If it’s still competitive, would it be even listed among the paid search lists or does it generate sales?

Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud.

This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward.

Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad.

Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up.

Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques.

From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come.

For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

What Pay Per Click (PPC) Advertising Is About

PPC search engine advertising involves three basic elements; constant monitoring, response analysis and refinement as the essential factors involved in PPC search engine advertising. 

Proper management of PPC search engine advertising can result in big profits for a website.

PPC search engine advertising makes it possible for sites to monitor the productivity of each PPC ad they place.

This gives a site the opportunity to turn off any PPC ad that is not performing at its best.

PPC search engine advertising provides the most economical way for a site to advertise on the World Wide Web.

The cost entailed in PPC search engine advertising is dictated by the clicks made on a particular PPC ad.

The number of clicks made on a PPC ad is subtracted from the initial amount paid by the business to a search engine company.

To minimize cost and maximize return on investment, a business will have to regularly monitor its PPC search engine advertising campaign.

How to Use PPC Advertising

Many businesses are unable to get the most out of their PPC search engine advertising campaign.

PPC search engine advertising involves a lot more than just bidding on the highest keywords.

Information is a main concern of many online users.

Providing online users with relevant information they need will help bring about a more long-term relationship with an online user that will more likely result in a sale.

Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for.

Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.

Sign-ups also help generate leads for websites as they build opt in list from qualified online searchers who clicked their PPC ad.

Getting personal information from qualified online searchers can be done in a variety of ways such as offering freebies for surveys or signing up for newsletters.

PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines.

Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts.

Whatever course of action is selected, a business is sure to get a huge return on investment with PPC search engine advertising.

The Search Engine Directories And How They Work

Web search engine is a software system that is designed to search for information on the World Wide Web.

The search results are generally presented in a line of results often referred to as search engine results pages (SERPs).

The information may be a mix of web pages, images, and other types of files.

Some search engines also mine data available in databases or open directories.

 Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler.

Web search engines get their information by web crawling from site to site.

The "spider" checks for the standard filename robots.txt, addressed to it, before sending certain information back to be indexed depending on many factors, such as the titles, page content, headings, as evidenced by the standard HTML markup of the informational content, or its metadata in HTML meta tags.

Indexing means associating words and other definable tokens found on web pages to their domain names and HTML-based fields.

The associations are made in a public database, made available for web search queries. A query from a user can be a single word. The index helps find information relating to the query as quickly as possible.

Some of the techniques for indexing, and caching are trade secrets, whereas web crawling is a straightforward process of visiting all sites on a systematic basis.

Between visits by the spider, the cached version of page (some or all the content needed to render it) stored in the search engine working memory is quickly sent to an inquirer.

If a visit is overdue, the search engine can just act as a web proxy instead. In this case the page may differ from the search terms indexed.

 The cached page holds the appearance of the version whose words were indexed, so a cached version of a page can be useful to the web site when the actual page has been lost.

Typically when a user enters a query into a search engine it is a few keywords. The index already has the names of the sites containing the keywords, and these are instantly obtained from the index.

The real processing load is in generating the web pages that are the search results list: Every page in the entire list must be weighted according to information in the indexes. 

Then the top search result item requires the lookup, reconstruction, and markup of the snippets showing the context of the keywords matched.

These are only part of the processing each search results web page requires, and further pages (next to the top) require more of this post processing.

About once a month submit the URLs for your Websites. Manually submitting your site to the major search engines will cause your site to be re-indexed so that new text and information will be recognized and cataloged.

 Although most major search engines have ‘robots’ or ‘spiders’ that roam the web cataloging sites, the frequency with which they visit your site is based on many factors: how established it is, how often it is updated, how many pertinent incoming links you have, etc…

It is important to note that there are many search utilities on the web that are ‘powered’ by one of the major search engines, and are therefore essentially extensions of those engines.

 This means if you are registered with the main engine, you will likely also be included in the additional directories it is powering.

Free Directory Registrations And Submission Tips

Use a real email address because many directories will require a confirmation to finish the directory submission process.
 
Choose the correct country your website is from so we can match you to country specific directories


Choose the correct category your website best matches from our list of categories so we can match you to 
category specific directories


Reciprocal Links: Some directories expect to have a link back from your website to theirs. 

Check your email for what HTML code you will need to add.


Make sure your are being accurate and honest to maximize your free directory registration.


Submit Site to over 400 Search Engines


Very good Website with best search engines.

The submission may take 5-6 minutes - please, be patient.

http://www.cleversubmitter.com/ (Total amount of search engines and directories: 129)


http://www.addme.com/

http://www.exactseek.com

http://www.mypagerank.net



Manual Submission on Search Engines and Directories


   (copy the links and past to your browser)



  1   https://www.google.com/webmasters/tools/submit-url  

  2   http://www.bing.com/toolbox/submit-site-url

  3   http://webmaster.yandex.com/addurl.xml  

  4   http://www.activesearchresults.com/addwebsite.php   

  5   http://www.scrubtheweb.com/addurl.html  

  6   http://www.exactseek.com/add.html   

  7   http://www.fybersearch.com/favor/add-url.php    

  8   http://www.secretsearchenginelabs.com/add-url.php   

  9   http://www.somuch.com/submit-links/ 

10  http://www.dmoz.org/

11  http://www.anoox.com/add_for_indexing_free.php  

12  http://www.ghetosearch.com/add-url.php

13  http://www.submissionwebdirectory.com/submit.php

14  http://www.a1webdirectory.org/submit    

15  http://viesearch.com/submit 

16  http://www.webworldindex.com/

17  http://www.gigablast.com/addurl 

18  http://search.sonicrun.com/freelisting  

19  http://mastermoz.com/register.php   

20  http://www.synergy-directory.com/submit.php 

21  http://www.onlinesociety.org/submit.php 

22  http://www.gainweb.org/submit.php   

23  http://www.intelseek.com/add_url_form.asp   

24  http://www.obln.org/submit.php  

25  http://www.nexusdirectory.com/submit.php    

26  http://www.w3catalog.com/submit.php 

27  http://www.247webdirectory.com/submit.aspx  

28  http://www.amfibi.com/add       

29  http://onemission.com   

30  http://www.infotiger.com/addurl.html    

31  http://www.acewebdirectory.com/

32  http://www.directoryfire.com/submit.php

33  http://www.businessseek.biz/page.php?page=submission-policy

34  http://www.rdirectory.net/submit.php

35  http://www.nonar.com/submit.php

36  http://www.9sites.net/addurl.php

37  http://www.directory-free.com/submit/submit.php

38  http://www.elitesitesdirectory.com/submit.php

39  http://linkcentre.com/

40  http://www.the-web-directory.co.uk/sug_url.php?cat_id=1

41  http://www.linkcentre.com/addurl/

42  http://www.the-web-directory.co.uk/sug_url.php?cat_id=1

43  http://www.onemilliondirectory.com/submit.php

44  http://www.exalead.com/search/web/submit/

45  http://www.priordirectory.com/submit.php

46  http://www.surfsafely.com/urladd.html

47  http://www.cipinet.com/submit.php

48  http://www.directoryint.com/

49  http://linkpedia.net/submit.php

50  http://www.snapcc.org/submit.php

51  http://www.yoofindit.com/cgi-bin/add.cgi

FREE Tools And Software Programs

NOTE: One thing that is certain about the Internet is that it is always changing Occasionally, a free service will expire or a link will be moved to another location.

Web authoring tools:

Convert text into HTML with one click:www.cmg02.com/cg2/text_html.htm

Complete web authoring software for Windows, Max and Linux:http://www.nvu.com/

Powerful HTML website editor:www.trellian.com/webpage/index.html

Free web authoring and graphic design software:www.freeserifsoftware.com

Upload website files via FTP and SFTP:www.sourceforge.net/projects/filezilla/


Website plug-ins:

Free content for your website:www.freesticky.com

Add a search engine to your site:www.freefind.com

Accurate real-time website stats:www.statcounter.com

Automated reciprocal linking and website directory generator:www.onlinemarketingtoday.com/software/link-management/

Create unblock able popup windows without coding:www.antssoft.com/wisepopup/

Design and download professional-quality, animated banner ads quickly and easily:www.addesigner.com


Formatting tools:

Format for your articles and emails for maximum effectiveness:www.web-source.net/format_text.htm

Free color picker:www.iconico.com/colorpic/index.aspx

Analyze the emotional impact of your headlines:www.aminstitute.com/headline/index.htm


Research and discovery tools:

Spell checker:www.spellcheck.net

Search the dictionary, thesaurus or encyclopedia or web:www.reference.com

Find the perfect set of keywords for your web pages:www.goodkeywords.com

Discover new keywords your future customers will find you under:www.nichebot.com

Analyze keyword density:www.keyworddensity.com

Check your website's link popularity:www.marketleap.com/publinkpop/


Performance and protection tools:

Free multi platform office suite:www.openoffice.org

Protect your website from plagiarism:www.copyscape.com

Scan your web pages to locate errors:www.netmechanic.com/toolbox/html-code.htm

Spyware remover:www.spybot.info/en/spybotsd/index.html

Free password manager and form filler:www.roboform.com 


Submission tools:

Add your URL to Google:http://www.google.com/addurl/?continue=/addurl

Submit your articles:http://www.ideamarketers.com/signup.cfm

Ping your blog:www.pingomatic.com


Communication tools:

Instant messaging on any platform:www.icq.com

Talk to anyone, anywhere for free:www.skype.com

Highly Recommended FREE Marketing Tools

Here are some Popular and Helpful Marketing Tools That Are FREE For web development !

These tools can help you Succeed and grow your Business. If your funds are low (Or even if you’ve got a big budget to spend), you can start with this list.

These FREE tools and software programs help to get your business off the ground. Most of the tools listed below have a competitor somewhere online or Offline who is charging money for pretty much the exact same Software or service that you can use for FREE through the links below.

NOTE: One thing that is certain about the Internet is that it is Always changing… Occasionally, a free service will expire or a link will Be moved to another location.

7 Zip:   http://7-zip.org   (free download)

An open source, free alternative to WinZip.

Adobe Reader:   http://get.adobe.com/reader   (free download)

Used to view and print PDF files.

Audacity:   http://audacity.sourceforge.net   (free download)

An open source software used for recording & editing audio files.

AVG:   http://free.avg.com   (free download)

Anti-virus and anti-spyware protection.

BrowserShots:   http://browsershots.org   (free online tool)

Use this site to view how your website look in various browsers.

CamStudio:   http://camstudio.org   (free download)

Lets you record all screen & audio activity on your computer and create video files.

CCleaner:   http://ccleaner.com   (free download)

Removes unused files from your pc allowing Windows to run faster and freeing up space.

Color Cop:   http://colorcop.net   (free online tool)

A multi-purpose color picker - great for web designers and programmers.

Down For Everyone:   http://downforeveryoneorjustme.com   (free online tool)

Is your site down? Use this tool to see if your website is down for other people.

DupeFree:   http://dupefreepro.com   (free download)

Quickly check for duplicate content & LSI keywords.

Evernote:   http://evernote.com   (free download)

Scan your notes, receipts, etc … it will OCR the content, sace it, and make it searchable)

FileZilla:   http://filezilla-project.org   (free download)

Open source FTP program for uploading files to your host.


Firefox:   http//mozilla.com/firefox    (free download)

Alternate web browser.

GIMP:   http://gimp.org   (free download)

An open source program used to create & edit - free alternative to Photoshop.

Give Away Of The Day:   http://giveawayoftheday.com   (free download)

Unique site that offers you a free license digital product daily.

Google Gmail &  Analytics:   http://mail.google.com   (free download)


Kompozer:   http://kompozer.net   (free download)

An easy to use WYSIWYG HTML editor.

Launchy:   http://launchy.net   (free download)

Opens your documents, project files, folders, and bookmarks with just a few keystrokes .

NicheBot Classic:   http://nichebotclassic.com   (free online tool)

Online keyword research tool helps you target the correct keywords.

Open Office:   http://openoffice.org   (free download)

Open source office suite software - word processing, spreadsheets, databases, presentations ...

OSWD:   http://oswd.org/   (free downloads)

Open Source Web Design offers free web design templates.

PDF995:  http://pdf995.com   (free download)

Use this tool to easily convert files to PSD format.

PDF to Word Converter:  http://pdftoword.com   (free online tool)

Easily create editable Word Doc files from PDF content – for legit purposes only! :-)

Pixie:   http://nattyware.com/pixie.php    (free download)

Great for web designers - just point to a color and it will tell you the code value for that color.

Private Label Rights Forum:   http://resell-rights-weekly.com/forum   (free online tool)

Very helpful forum with lots of good info on internet marketing. Friendly members too.


Resell Rights Weekly:   http://resell-rights-weekly.com/ (free downloads)

Free membership where you can download over 150 PLR/RR products for free.

Roboform:   http://roboform.com   (free download)

Easily & safely manage your passwords.

ScreenHunter:   http://wisdom-soft.com/sh/sh_free.htm   (free download)

Software that allows you to “capture” any part of your desktop, a window or full screen.

ShortKeys:    http://shortkeys.com   (free download)

Allows you to set up replacement text or paragraphs for any user defined keystrokes.

Skype:   http://skype.com   (free download)

Make free calls over the internet to other people on Skype.

SpyBot:   http://safer-networking.org   (free download)

Effectively detects and removes spyware from your PC.

Textpad:   http://textpad.com   (free download)

A powerful text editor. I personally like Textpad for editing HTML code.

TimeLeft:   http://nestersoft.com/timeleft   (free download)

A countdown, reminder, clock, alarm clock, stopwatch, timer,  & web countdown tool.

Tweet Deck:   http://tweetdeck.com   (free download)

Great for staying in touch with your contacts across Twitter,   Facebook, MySpace and more.

VLC Media Player:   http://videolan.org/vlc   (free download)

Some Popular Affiliate And Article Directories Online

Affiliate Directories :

Find programs through searches in affiliate directories like the below examples -


http://www.affiliatematch.com

http://www.becomeanaffiliate.com


http://www.2-tier.com
http://www.lifetimecommissions.com


Popular Article Directories

http://www.bestezines.com

http://www.makingprofit.com

http://www.ezadsuccess.com

http://www.goarticles.com

http://www.marketing-seek.com

http://www.connectionteam.com

http://www.homebiztools.com

http://www.addto.com

http://www.netterweb.com


E-book Directory
http://www.ebookdirectory.com
 
E-books N Bytes
(Cost $19.95 per year but worth the money!)
http://www.ebooksnbytes.com/submit_ebook.shtml

E-book Giveaways
http://www.ebookgiveaways.com
Free-E-books
http://www.free-ebooks.net
E-book Portal
http://ebooks.searchking.com
Jogena
http://www.jogena.com/ebookdir/ebookform.htm
Wisdom E-books
http://www.wisdomebooks.com/add.html
Max E-book
http://www.maxebook.com
Mind like Water
http://www.mindlikewater.com
Free Book Site
http://www.emarketingparadigm.com/ebooks/publish.html#submit
E-book Search Engine
http://www.ebooksearchengine.com
The E-book Directory
(One-time $10 listing fee applies)
http://www.e-bookdirectory.com
E-book Palace
http://www.ebookpalace.com
Fiction Wise
http://www.fictionwise.com
E-book Jungle
http://www.ebookjungle.com
Online Marketing Library
http://www.onlinemarketinglibrary.com/search/SuperLinks.cgi?action=Add



There’s such a thing as automated article submission services which are very useful. You may want to look at them:



http://www.submityourarticle.com (only Internet Marketing articles)
http://www.articlemarketer.com

Or use a software such as “Article Announcer” which you only pay once and use forever:
http://ewenchia.com/recommends/forevertraffic

Now to further your “Buzz” education of the power of word-of-mouth, you need to become a Buzz Agent.
Go to: http://www.bzzagent.com/

The most powerfully written instruction manual for making your products and content go viral is Seth Godin’s “Idea Virus”.
Go to:
http://www.sethgodin.com/ideavirus/01-getit.html

Here is a sample list of email list rental companies:
http://www.BlanketMail.com
http://www.briefme.com
http://www.digitalharvestmedia.com
http://www.HTMail.com
http://www.opt-influence.com
http://www.PostMasterDirect.com
http://www.targetmails.com
http://www.yesmail.com
http://www.xactmail.com