Showing posts with label Internet Business. Show all posts
Showing posts with label Internet Business. Show all posts

The Pros And Cons Of Pay Per Click (PPC) Advertising For Maximum Web Promotion

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services.

This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website.

Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this ad campaign.

2. Immediate results are seen after a few days.

3. No need to make a website conform to the SEO rules.

4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.

5. You can make use any search engine available.

6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.

2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.

3. Inability to pay for the fees next month would mean removal of your website on the paid listings.

4. This advertising can only be used temporarily because it is difficult to handle in the long run.

5. Pay-per-click pricing can be costly for long periods of time; therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If it’s still competitive, would it be even listed among the paid search lists or does it generate sales?

Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud.

This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward.

Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad.

Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up.

Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques.

From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come.

For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

The Importance Of Backlinks From Related Websites

Backlinks are still among the backbones of search engine ranking despite the many changes in Google algorithms and ranking parameters.

No matter how much Google and other major search engines emphasize the importance of having good quality contents that provide genuine value to the readers, but without high pr backlinks websites can hardly get to the front of page of Google.

If ever some of them made it to the top pages, the high ranking position of the site is short-lived.

Backlinks are like the foundation of the building. It supports the building to make it last long and withstand the raging storms and bad weathers.

 But if the foundation is weak, the building may still stand but only for awhile.

When rain comes, it will easily stumble and fall.

Free quality doffolow backlinks and more free dofollow backlinks you get is better way to your website or blog have power for search engines.

Just like websites and backlinks, some sites may be able to make it to the front page of Google at first, although the chances are small, but if its ranking is not supported by good quality backlinks coming from high PR sites, then it will gradually lose its position after a few days.

That is why whenever you attained a certain page rank you must immediately reinforce it with free quality backlinks to maintain its position.

 This will also make it hard for your competitors to unseat your site from its present position in major search engines particularly Google.

Free Search Engine Submission Websites And Tools

Submit your site to the search engines and directories listed below please enter your site's URL and a valid email (to confirm submissions) - then press the "Submit Site" button.

There is no need to submit your site more than once. Make sure that your site is online.


 Some search engines require your email confirmation, so be sure check your inbox after the submission.





The submission may take 5-6 minutes - please, be patient.

http://www.cleversubmitter.com/ (Total amount of search engines and directories: 129)


http://www.addme.com/

http://www.exactseek.com

http://www.mypagerank.net

http://www.sonicrun.com/ 

Automated Search Engine Submitter

 http://www.free-web-submission.co.uk/submissionfree/submit.php

Blog ping services pings or notifies Weblog Services such as Blog Search Engines and blog directories that your blog has been updated. 

Thus enabling them to index your blog fast and make your content available for a larger audience.   

You can Ping your blog on any of the Sites Listed below, Happy Pinging!

http://ping.in/index.php

On-Page Optimization Tool

Sometimes the category of a link may different than that of the website. For example, a Home & Garden blog may cover many different topics and niches, and so one post “Upgrading Recycled Bottle Caps into Alphabet Magnets” might instead be categorized as “Arts & Crafts” or “Hobbies & Collectibles”  




Keyword density is important since search engines use this information to determine the theme of your website, the perfect keyword density will help archive higher search engine positions.

The Keyword Density Analyzer tool is useful for helping webmasters achieve optimum keyword distribution
.  


http://www.seobench.com/keyword-density-analyzer/index.php 

Check the Important SEO Content on Your Webpage Using

 http://www.internetmarketingninjas.com/seo-tools/free-optimization/

CLICK HERE FOR FREE INDEX TO OVER 15,000 SITES OR GO TO http://www.indexkings.com

WebMeUp backlink tool beta,The biggest index of fresh links for growing sites

http://webmeup.com/tools/backlinks.html

FREE SEO TOOLS ALSO AVAILABLE AT

http://tools.seobook.com/ or 

 http://www.internetmarketingninjas.com/seo-tools/google-sitemap-generator/

SEO Made Easy Visit:

 http://www.seositecheckup.com/tools/results 

Check Duplicate Contents

Generate Quality Backlinks With the Click of a Button

Put your best SEO foot forward and generate a large number of high value back links in a matter of seconds. Simply enter your website below and click “Make” to watch the free backlink maker tool do its job!

The best back links are valuable, relevant, authentic, and from authority webpages. They require more work on your part, but the long and short term results are very rewarding. 

There are a few other recommendations to check for when looking for quality directories:
  • Directory Age: Google likes quality listings on old pages. New listings on old pages will give you an extra boost. If a directory is too new, it may be a bit risky. Make sure the directory (not just the domain name) is at least a few years old.
  •  
  • Be cautious with directory networks: Oftentimes, you'll find a network of interconnected directories. Their survival may be interdependent, and if Google penalizes one, they are likely to penalize the whole group. These networks can also be a bit spammy, which further increases the likelihood of a Google penalty. 
  •  
  • Backlink Count: Any webpage is only as good as the sites pointing to it. A higher backlink count is generally better, as is the quality of the links. Look for a higher backlink count.
  •  
  • Beware of site wide or front page link sales: Some directories sell site wide links or front page links. If a link looks blatantly out of place, it probably falls in that category. Google hates that, and will ultimately penalize the site (and your listing if it's listed there). 
  •  
  • Human-edited: If it's not human-edited, it will likely be hit with a Google penalty at some point. 
Paid directories: Generally, they are more legitimate than free ones. If a site is serious about having quality editors and worthy marketing, they need to fund it somehow. If it's free, you wonder how long they'll be in existence. When they disappear, so will your link. 
  • Rule #1: The page you want to be listed on must be indexed by Google and other Search Engines

    Your site listings only count if Google and other search engines sees them. So make sure the page with your website has been recently indexed by Google and other search engines. That's it. You're done. Unless you have a few questions like these:

    Doesn't Google and other search engines index every page on the web?

    Nope. We all wish. But they have finite resources. So they only index the most authoritative stuff - and they decide what is authoritative and what isn't. 
  •  All pages and links were not created equal - and Google and other search engines decides which ones are and aren't. 

Get Backlinks From Popular Article Marketing And Submission Webites

One of the easiest and most effective ways to market your articles is by using the services of article submission sites like http://www.submityourarticles.com  and http://www.ArticleMarketer.com.

Here are the best places to submit your articles for maximum results:http://ignitepoint.com/site-map/








http://www.optimizemag.com/mediakit/contribute.jhtml



http://amazines.com/login.cfm?returnto=http%3A%2F%2Famazines%2Ecom%2Fpubadmin%2Ecfm

http://www.ebooksnbytes.com/articles/submit.shtml NOW http://www.free-ebooks.net/articles/submit.shtml


http://www.businesstoolchest.com/articles/submit.shtml

http://www.connectionteam.com/submit.html

http://www.echievements.com/

http://www.mbnet.com/article_add_form.asp

Get Quality Backlinks By Blogging Free On High PR Platforms

Another method of backlinking is blogging. There are many free blogging platforms with high PR. 

Open an account with these sites and start blogging about relevant topics with outbound links to your website. 

Every blog post, no matter how short, with outbound links is already a good source of backlink. 

Thus, the more blog posts you publish, the more backlinks you will also create. 

Some of the recommended blogs with high page rank are as follows:
 
- Blogger.com (PR9)
 
- Typepad.com (PR8)
 
- Weebly.com (PR8)
 
- Tumblr.com (PR8)
 
- LiveJournal.com (PR8)
 
- Jimdo.com (PR7)
 
- Webs.com (PR7)
 
- Wikidot.com (PR7)
 
- Yola.com (PR7)
 
- Angelfire.com (PR7)
 
- Tripod.com (PR7)
 
- Officelive.com (PR7)
 
- Blog.com (PR6)
 
- Blogsome.com (PR6)

Free Backlinking by Publishing Articles

Another way to create free high quality PR backlinks is to create good quality articles and submit them to several top directories and web 2.0 properties with high PR quality.

 Unlike forum posting, this requires more time from your end since you will have to create long articles per backlink. 

More good articles you make more good free quality backlinks you get, and more strong stay your website with these backlinks.

However, the good thing about this method is that you will not only create top-notch quality outbound backlinks pointing to your site but get targeted visitors as well. 

If your contents are good and they provide value to the readers, your visitors may also purchase in your site and improve its conversion rate.
Just like the rest, you must also ensure to submit your articles in high PR quality article directories that allow you to create free dofollow backlinks .

 You can start your backlinking via article marketing in some of these article sites below. 

Good Free Quality Backlinks Dofollow.

- hubpages.com (PR6)
 
- ezinearticles.com (PR6)
 
- buzzle.com (PR6)
 
- suite101.com (PR6)
 
- gather.com (PR6)
 
- articledashboard.com (PR5)
 
- triond.com (PR5)
 
- isnare.com (PR5)
    
- ezinemark.com (PR4)
 
- Ideamarketers.com (PR4)
 
- Infobarrel.com(PR4)
 
- sooperarticles.com (PR4)
 
- amazines.com (PR4)
 
- pubarticles.com (PR4)


While it is good to know the top dofollow article directories with good page rank, it is important to know the ‘no follow’ popular article sites as well so that you can avoid these sites if you are building backlinks

But if you want to get direct traffic, then go ahead and submit your articles in these well-respected sites listed as follows:
 
- articlebase.com (PR6)
 
- helium.com (PR5)
 
- articlesnatch.com (PR5)
 
- bukisa.com (PR5)
 
- articlealley.com (PR4)

There are other ways of getting free high PR backlinks and you can formulate your own unique strategies to get more links for better search engine ranking of your site. 

Just make sure to create free high PR backlinks at the ‘do follow’ sites.

4 Easy Ways To Get FREE Quality Backlinks

There are Possibly some very Easy tricks to get free dofollow quality backlinks from High PR sites.

 High quality PR backlinks are very valuable and reputed links for your Website or Blog.

As more and more people get familiarized with SEO, using various methods for obtaining free high quality PR backlinks has become quite a popular endeavor for those seeking to improve their position and ranking in search engine result lists.

 If you want to learn how to get higher free PR inbound dofollow backlinks and drive traffic to your site, however, some dont work immediately or due to some of the newer algorithms used by search engines, you may even hurt your site’s ranking.

The Following are a few of the most popular and efficient ways to build cheap backlinks with the proper use of content and keywords.

1. Guest Posts and Blog Commenting

Some of the best blog sites have an excellent quality page rank, and should you be able to get your content on their pages, your site can benefit from some quality high PR exposure.

Blog comments placed on high PR blogs along with your site’s URL and the addition of keyword-enhanced anchor texts are a great way to get free high quality PR backlinks; however, an even better one would be to contact the blog’s owner and suggest writing a guest blog on one of those sites.

There are only a few simple steps you need to remember.

• Choose a high quality PR blog from a similar niche to the one you’re using, and type a message to the owner suggesting a title, topic or idea for a guest blog post;

• Your message has to be short, to the point and genuine sounding;

• Also, make sure you don’t insist too much, and offer alternatives, being willing to consider other blog post ideas.
   
2  Regular Activities on High Quality PR Social Sites

Social media and social bookmarking sites can also provide you with excellent means of creating free high PR quality backlinks by creating a profile/page and writing good posts.

 You get free quality backlinks from there.

It may take some time to get everything prepared (creating your pages, gathering followers and so on), but the results will be well worth it, since people who spend time on social media sites and end up enjoying your posts will share them often to hundreds and thousands of their friends, many of whom may do the same.

Also, you should know that many of them have millions of users who check out some of the top posts every day, so if you can write something interesting, useful or entertaining enough to become a popular bookmarking choice for readers, the amount and value of your free high quality backlinks will literally skyrocket.

3. Writing Press Releases

If you want to know how to get backlinks from high quality PR news sites, the answer is simple: write press releases and submit them to news announcement broadcasting websites along with a link to your site.

Aside from getting you a lot of exposure by submitting your press releases to high PR news sites, some of these distribution centers can also offer various benefits, such as editing your press release titles, provide print and broadcast submission services and help you achieve higher headline visibility.

In order to get the best results with press releases, your content has to be very well-written and newsworthy enough to catch a journalist’s attention.

If you don’t like writing your own articles, one good solution would be to hire a cheap, freelance article writing service that can place a good press release writer at your disposal.

4. Be Active On High PR Popular Video Sites

Billions of users access popular online streaming video sites each day, and while video marketing might not be your preferred choice, posting comments on the most viewed videos will allow you to create some free high quality  dofollow backlinks pointing back to your site.

This is one of the easiest, most fun way to get free high quality PR dofollow backlinks, and should your comments attract the viewers’ attention, you can also increase your website’s traffic ranking.

As you can see, all the methods listed here rely heavily on providing useful content for readers who visit high PR sites.

Since the top search engines on the web mainly use internet content to rank websites, it is no surprise that offsite SEO relies so heavily on content creation and keyword research.

While posting well-written, structured content with proper density keywords and well-chosen anchor texts on high PR sites can get search engines to like you and get you some free high quality pr dofollow backlinks, it will also influence internet users searching for quality content that could help them solve their problems.

So, by providing helpful, entertaining or newsworthy content, chances are high that readers will click on the links you provide, increasing the amount of targeted web traffic your site can benefit from.

Free High PR backlinks and the methods you use to get them may, therefore, offer you more than you expected, and in due time, through the use of the methods presented above, you may get easily increase your profit and revenue by achieving improved search engine exposure.

The Search Engine Directories And How They Work

Web search engine is a software system that is designed to search for information on the World Wide Web.

The search results are generally presented in a line of results often referred to as search engine results pages (SERPs).

The information may be a mix of web pages, images, and other types of files.

Some search engines also mine data available in databases or open directories.

 Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler.

Web search engines get their information by web crawling from site to site.

The "spider" checks for the standard filename robots.txt, addressed to it, before sending certain information back to be indexed depending on many factors, such as the titles, page content, headings, as evidenced by the standard HTML markup of the informational content, or its metadata in HTML meta tags.

Indexing means associating words and other definable tokens found on web pages to their domain names and HTML-based fields.

The associations are made in a public database, made available for web search queries. A query from a user can be a single word. The index helps find information relating to the query as quickly as possible.

Some of the techniques for indexing, and caching are trade secrets, whereas web crawling is a straightforward process of visiting all sites on a systematic basis.

Between visits by the spider, the cached version of page (some or all the content needed to render it) stored in the search engine working memory is quickly sent to an inquirer.

If a visit is overdue, the search engine can just act as a web proxy instead. In this case the page may differ from the search terms indexed.

 The cached page holds the appearance of the version whose words were indexed, so a cached version of a page can be useful to the web site when the actual page has been lost.

Typically when a user enters a query into a search engine it is a few keywords. The index already has the names of the sites containing the keywords, and these are instantly obtained from the index.

The real processing load is in generating the web pages that are the search results list: Every page in the entire list must be weighted according to information in the indexes. 

Then the top search result item requires the lookup, reconstruction, and markup of the snippets showing the context of the keywords matched.

These are only part of the processing each search results web page requires, and further pages (next to the top) require more of this post processing.

About once a month submit the URLs for your Websites. Manually submitting your site to the major search engines will cause your site to be re-indexed so that new text and information will be recognized and cataloged.

 Although most major search engines have ‘robots’ or ‘spiders’ that roam the web cataloging sites, the frequency with which they visit your site is based on many factors: how established it is, how often it is updated, how many pertinent incoming links you have, etc…

It is important to note that there are many search utilities on the web that are ‘powered’ by one of the major search engines, and are therefore essentially extensions of those engines.

 This means if you are registered with the main engine, you will likely also be included in the additional directories it is powering.

Free Directory Registrations And Submission Tips

Use a real email address because many directories will require a confirmation to finish the directory submission process.
 
Choose the correct country your website is from so we can match you to country specific directories


Choose the correct category your website best matches from our list of categories so we can match you to 
category specific directories


Reciprocal Links: Some directories expect to have a link back from your website to theirs. 

Check your email for what HTML code you will need to add.


Make sure your are being accurate and honest to maximize your free directory registration.


Submit Site to over 400 Search Engines


Very good Website with best search engines.

The submission may take 5-6 minutes - please, be patient.

http://www.cleversubmitter.com/ (Total amount of search engines and directories: 129)


http://www.addme.com/

http://www.exactseek.com

http://www.mypagerank.net



Manual Submission on Search Engines and Directories


   (copy the links and past to your browser)



  1   https://www.google.com/webmasters/tools/submit-url  

  2   http://www.bing.com/toolbox/submit-site-url

  3   http://webmaster.yandex.com/addurl.xml  

  4   http://www.activesearchresults.com/addwebsite.php   

  5   http://www.scrubtheweb.com/addurl.html  

  6   http://www.exactseek.com/add.html   

  7   http://www.fybersearch.com/favor/add-url.php    

  8   http://www.secretsearchenginelabs.com/add-url.php   

  9   http://www.somuch.com/submit-links/ 

10  http://www.dmoz.org/

11  http://www.anoox.com/add_for_indexing_free.php  

12  http://www.ghetosearch.com/add-url.php

13  http://www.submissionwebdirectory.com/submit.php

14  http://www.a1webdirectory.org/submit    

15  http://viesearch.com/submit 

16  http://www.webworldindex.com/

17  http://www.gigablast.com/addurl 

18  http://search.sonicrun.com/freelisting  

19  http://mastermoz.com/register.php   

20  http://www.synergy-directory.com/submit.php 

21  http://www.onlinesociety.org/submit.php 

22  http://www.gainweb.org/submit.php   

23  http://www.intelseek.com/add_url_form.asp   

24  http://www.obln.org/submit.php  

25  http://www.nexusdirectory.com/submit.php    

26  http://www.w3catalog.com/submit.php 

27  http://www.247webdirectory.com/submit.aspx  

28  http://www.amfibi.com/add       

29  http://onemission.com   

30  http://www.infotiger.com/addurl.html    

31  http://www.acewebdirectory.com/

32  http://www.directoryfire.com/submit.php

33  http://www.businessseek.biz/page.php?page=submission-policy

34  http://www.rdirectory.net/submit.php

35  http://www.nonar.com/submit.php

36  http://www.9sites.net/addurl.php

37  http://www.directory-free.com/submit/submit.php

38  http://www.elitesitesdirectory.com/submit.php

39  http://linkcentre.com/

40  http://www.the-web-directory.co.uk/sug_url.php?cat_id=1

41  http://www.linkcentre.com/addurl/

42  http://www.the-web-directory.co.uk/sug_url.php?cat_id=1

43  http://www.onemilliondirectory.com/submit.php

44  http://www.exalead.com/search/web/submit/

45  http://www.priordirectory.com/submit.php

46  http://www.surfsafely.com/urladd.html

47  http://www.cipinet.com/submit.php

48  http://www.directoryint.com/

49  http://linkpedia.net/submit.php

50  http://www.snapcc.org/submit.php

51  http://www.yoofindit.com/cgi-bin/add.cgi

THE MOST BANG FOR YOUR BUCK


The Best Advertising for Your Dollar: Newspaper, Radio or TV?  How To Tell Which is Best

All business owners are eventually confronted with a serious dillema -- how
to advertise, in which medium, and which is the best deal for each dollar
spent.

Do newspaper ads outpull radio spots -- or is the power of television the
only way to go?  The answer is different for each business, each situation,
each location and each product.

The following are the pros and cons of each medium.  Knowing these can help
you decide which medium is right for advertising your product.

NEWSPAPERS

The Good:

* It's fast.  An ad in a magazine may take three months to break.  A
newspaper ad can come out the next day.  If you need business fast, this is
great.

* Newspapers  have wide array of editorial topic selcition to match what
you are advertising.  For example, if you are selling car parts, you cac
place your ad in the paper's automotive section, or have it placed next to
news stories about cars. Newspaper also have international news, local
news, etc., all of which help you focus your advertising effort.

* You get a lot of room, if you need it.  Remmeber, long copy always sells
better than short copy.  The broad area of a newspaper page is ideal for
long copy.

* Newspapers can insert your catalog, flyer or whatever preprinted
matreials you might have.

* You can use them to distribute reader response items, such as coupons,
contest entry forms, surveys, and other such things.

* Radio advertising is sometimes called "invisible ink."  That because it
is gone as soon as it is broadcast.  With a newspaper, you can give the
customer something to clip, or something they may see a second time if they
read the newspaper a second time.

* Nespaper can reach large numbers of people, depending on circulation.
Lage urban dailies, for example, may easily reach 1 or 2 million potential
buyers overnight.

* They are available nationally, regionally, or locally.

* Newspaper allow you to reach possible nonreaders who might be part of
your secondary target audience.

* Tend to be cheaper than other media, depending on a number of variables.

* Newspaper ads are easier to produce, and thus less costly.  A TV ad, for
example, may require special effects, actors, video footage, etc.

* Newspaper are good for repeat exposure, a vital element of effective
advretising.  Readers need to see something an average of six to eight
times before they "see" an ad or respond to it.

* Newspaper can reach people who othrewise have little access to other media.

* Many people buy newspaper not for the news, but to find out what's on
sale today, or what's happening today.  Movie ads are a prime example.

* They have better local market penetration than magazines.

* You have more options in terms of space and unusual ad configurations

* You can use dealer listings.

The Bad:

* Newspaper tend to charge relatively high-cost premiums for less than
full-run purchases.

* They are flat, and more than literally.  In other words, they don't beep,
squeek, blast and make noise and colorful moving images as do radio and TV

* Do not have the reach other media forms, such as national magazines.

* Are not conducive to last minute changes because of tight printing schedules.

* Newspapers do not produce as high a frequency level as other media forms.

* Large space ads are very expensive and their longevity is fleeting.

* Ads in newspaper tend to compete heavily with other ads on the page.
Clutter is not good for your ad, but in a newspaper, their is usually a lot
of clutter

* Use of color is crappy, and does not equal that of magazine color quality.

* Tend to deliver only an adult audience.  If you have products targeted at
teens or even college students, a newspaper probably won't reach these
people.

* Newspaper are usually only viewed by one person at a time.

RADIO

The good:

* Radio offers a wide array of formats which can reach listeners during a
specific state of mind, which can complement a specific advertising
message.  Many people listen to radio while driving to and from work, other
listen in the evening while relaxing next to a cozy fire.

* Delivers your message to everyone in the room or car at the same time.

* In fast.  Your ad could be heard the next day if production is available,
ad copy is written and studio time is available.

* Radio advertising is intrusive -- it butts in on your listening, and your
only opiton is to listen or chage the channel, (or shut it off!)

* Reaches a national, regional or local audience.

* Can be effectively targeted to consumer segments, such as teen-agers vs.
seniors, or men vs. women.

* Can be repated often, thus driving the message home.  Once again,
repeition is the heart of effective advertising.

* Radio ads can be heard 24 hours a day.

* Radio can reach people as they are on their way to the store.  Messages
delivered just prior to actual shopping are very powerful.

* Tends to be cheaper per announcement than either TV or print, and in fact, is probably the most cost efficient of all media.

* Uses "theater of the mind."  Radio uses voice and sound effects to conjur
up images in the listener's mind by engaging the human imagination.  This
can be more powerful than any pre-developed TV image or still photograph.

* Reaches people who do not like to read newspaper or magazine, or people
who do not view outdoor mediums, such as billboards, and those who do not
like TV.

The Bad:

* Most people have the radio on "for noise."  That is, they are usually
otherwise engaged with something while listening, and often are only
half-listening.

* Repetition is more important to overcome general lack of attention on
behalf of the listener, and thus, you have to spend more for more spots,
which can make up for the lower cost.

* Makes it difficult for the listener to take physical action as a result
of the advertising message.  For eample, most listeners do not have a pen
in hand when they hear an 800 number to call or an address to remember.

* You generally need more up-front money to buy up the large number of
spots you need to get the job done.

* Is not visual, and many people retain better what they can see than what
they hear.  Also does not move, another aspect of captugring vidual
attention.

TELEVISION

The Good:

* Is usually in vivid exciting color, and color is a prime motivator of the
human mind.

* Uses all elements of sight, sound and movement at once to form a powerful
package that hits on all level of human senses (except touch and smell).

* Can deliver your message to all people in a room simultaneously.

* Is fast, but not as fast as newspaper or radio because it tends to
require more production.

* Like radio it is intrusive.  The customer does not have to seek out the
ad, like they must to find a movie listing or a rummage sale.  The ad comes
to the viewer.

* Available nationally, regionally, or locally.

* Television ads can be purchased to focus on concentrated geographical
areas, especially with the adventof cable.

* Has a wide variety of programming to match the nature or subject matter
of your ad.  Want to sell rock-n-roll CDs?  Buy ads during Beavis and
Butthead or Melrose Place.  Want to sell feminine hygiene products?  Buy
time suring soap operas.

* TV has more reach than any other medium in terms of all segments of
society. Just about evreyone watches TV, but not everyone reads newspapers
or magazines.

* Is good for repepetition of ads.

* TV can deliver your ad at any time of the day, 24 hours a day.

* You can get an exclusive, that is, your ad need not compete with a
clutter of other ads -- but you may have to pay dearly for it.

* Tends to be more cost efficient in terms of number of responses it
produces compared to dollars invested.

* Is probably best for reaching those people who tend not to use any other
form of media.

The Bad:

* Most often is very cluttered.  your commerical may be sandwhiched deep
within a string of other commericals, which have long since caused the
viewer to head to the refrigerator.  Also weakens long-term memory of your
product message.

* Is sometimes hard to get.  There are usually a limited number of TV spots
available, and you may not get the program you want.

* Is perhaps the most expensive.  There are a lot of production costs
related to TV advertising.

* May be less demographically selective as some other media forms, although
cable TV has helped in this category.

* Your audience can fluctuate widely.  If 10,000 people see your ad one
night, a mere 100 might see it the next if a high-interest program airs on
another channel.

* TV is cost-inefficient when you are after highly focused target markets.

* VCRs are helping TV ads get beyond the "invisible ink" proplem of
broadcast media.  A taped program may be viewed again and again -- on the
other hand, your commerical may be fast forwarded.

MAGAZINES

The Good:

* Magazines offer a wide variety of subject matter and editorial focuses to
reach readers when they have a state of mind you are looking for.  Thus,
you can tailor your message to a high degree of specificity.

* Magazines have glossy, polished paper that makes color photographs and
other graphic elements look like works of art.  You ad will look superb.
(That doesn't mean it will sell, however!)

* Can reach very specific target markets without having to waste time or
money on markets you do not care about.

* Like newspaper, you can have long copy. Full or even multiple page ages
let you make a pretty long and detailed pitch.  Do people really read all
that fine print?  Yes! If you have their attention and interest.

* You can insert your catalog, card, flyer or whatever into the magazine.

* Like newspapers, they allow you to include reader response materials,
such as coupons, entry or order forms, and more.

* They are not disappearing ink.  In fact, magazine are even better on this
count that newspapers because people are much more likley to re-read or go
over a magazine a second time.  Many people even collect magazines or go
through them for research in the library, giving your ad the chance to be
seen again and again.

* Can reach a huge audience, easily in the millions with the bigger zines.

* Magazines allow for a breathtaking array of creative options: pop-ups,
special inks, holograms, unusual space configurations, personalizing
elements for each reader of the publication, etc.

* They have national, regional and local reach.

* Magazine ads can reach specific demographic segments within the total
readership of the magazine. That's because most magazines have departments
and areas of specific topic or subject matter, helping you to target your
customers.

* Magazine ads can reach possible nonreaders who might be part of an
advertiser's secondary target audience.

* Because they are more highly focused and need less repetition, as in
radio, they can actually be more cost effective than any other media form.

* Frequency of exposure is high, as we said, because magazines are often
read more than once and by more than one person.  Also, they may read other
similar magazines you have targeted for your ads.

* May reach people that other media do not.  Many people prefer to read
magazines to newspapers, for example.

* Magazines can accommodate your listings.

The Bad:

* One of the biggest drawbacks is the long period before you buy the ad and
when it appears.  A magazine ad may take three to four months before it
appears.  If you need fast cash and customers, this is no help.  Also, a
reader may not get to his or her magazine right away upon receiving it.

* Tend to be expensive for one-time runs.

* Do not offer sound of movement, although some cutting edge ads, such as
pop-ups or those with micro-chip intsertions are breaching this drawback.
These are mega-expensive, however.

* Because they are more highly focused, they have less reach, which many do
not consider a drawback.

* You must submit your final copy and ad prep many months before deadline.
Some magazines have a fast close, and other will call up repeat advertisers
with last minute deals, often because they have space to fill or when
others back out at the last minute.

* Although once they start printing, you cannot backout.  Generally, once
you buy a magazine ad, you are locked in no matter what.  Refunds are rare.

* You do not get high frequency unless you buy an entire year's worth, but
then readers will see them about once a month for most magazines.

* You only get exposure to one person at a time, as opposed to a whole room
or call-full as in radio or TV.

SUNDAY MAGAZINE SUPPLEMENTS

The Good:

* You get superior quality color on high quality paper, allowing for
effective product presentation, if you are willing to pay top dollar.

* Great for insertions.  You know the way it is with all Sunday papers and
magazines -- lots of extras which many readers actually buy the publication
for in the first place.  Many people live to scan and clip coupons.

* You get ample opportunity for long copy.  Sunday magazines are among the
best place to make a long, detailed ptich.

* As we said, people love to clip coupons, and this is the place people
will most likley use any kind of special insertion, from coupons to
sweepstakes, contests or surveys.

* Have better chance of repeat exposure to your ad than newspapers or
magazines.  People tend to hang onto the Sunday paper longer and also give
it a better read because they are more relaxed and have more time on Sunday
to linger over the paper.

* Can reach large numbers of people in a short time.

* You can get very creative, as you can with magazines.  This means
pop-ups, specials inks, scratch-and-sniff -- even insertion of product
samples.

* Distribution of the advertisement to possible nonreaders who might be
part of an advertiser's secondary target audience.

* Because of high readership and better repetition factor, can be a good
deal for the your scarce advertising dollar.

* Production costs for your ad will be less than all other media, except
for newspaper.

* Can reach people who do not ordinarily read newspapers or pay attention
to other media.  Many consider the Sunday papre "special."

* You get immediate delicery to entire audience -- even millions of people
-- in just oen day.

* They can have national, regionaly, or local distribution, although
national is less likely with mst Sundays, except the real biggies, such as
the New York Times.

* Sunday publications have higher penetration and greater readership
locally than do competing publications or other media.

* You can use dealer listings.

The Bad:

* Ads do not force themselves on reader as in radio or TV.  In other words,
they are nonintrusive.

* No sound or movement in general.

* Usually require advertising materials well in advance of issue date.
Some even have longer lead time time than magazines.

* Relatively inflexible for accommodating last minute changes.  Most Sunday
ads are set in stone after you issue a check.  You won't get a refund.

* Frequency is lacking because they only come out on Sundays, and people
don't make connections from one Sunday to the next, in most cases.

* Are extremely expensive if you want national or regional coverage.

* Large space ads are very expensive and they are here today and gone
tomorrow most of the time.

* Again, they are relatively short-lived, and quickly end up lining a bird
cage or wrapping a fish.

* Are not good for delivering ad messages to young people: teens, young
adults and children.

* Most often only expose ad to one person at a time, unlike radio or TV,
which can deliver a message to a roomful of people all at once.

There you have it.  Based on what you have learned above, you should now be
in a better position to decide which medium is best for your business,
product or service.

Of course, the only perfect way to make a final decision is through test
marketing with each medium.  You can do that by starting out with small,
inexpensive adds in each medium.  Those that bring the best results deserve
to get your future business and a larger share of your advertising dollar.
Good Luck!