Showing posts with label Traffic. Show all posts
Showing posts with label Traffic. Show all posts

The Basic And Best Way To Advertise Online

This can be summed up quite simply. It is unlawful to mislead the public in any way.

You must describe the product being advertised clearly, without making any false claims, or omitting any important facts that the average person would need to know.


Also, the word "new" should be avoided when advertising since it only gives an accurate description of your product for the first six months of its existence.

Also, the price of the item must be clearly stated in your advertisement. Be careful when stating prices.

It is unlawful to claim that the price of your item was formerly higher than the current asking price unless you actually sold a substantial number of items at that higher price.

Any testimonials given must be genuine and authorized by the person who gave them.

You should be prepared to show proof of any testimonials and they should be of an honest nature.

When giving a guarantee, it must give details of how it is carried out. 

Example: "If you are not completely satisfied with the product, return it in reasonably good condition within thirty days for a full refund."

This clearly states the length of the guarantee and the conditions.

Keep in mind, these regulations have been put into place to protect the public.

Unfortunately, since the early days of traditional mail-order there have been many companies that have operated in illegal and deceitful manners.

These companies have come and gone like the wind, and any companies started based on unlawful premises in the future are sure to meet the same fate.

As you can clearly see, as long as you operate your Online Business operations honestly, you'll have no problem abiding by these rules and regulations.

7 Secrets Tips To Make Your Webpages Seen By Customers

The Internet has now become an important medium for product and service advertisements.

Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet.

But with millions of websites out there being visited by millions of computer users, how can you make sure that your ad can be seen by your target customers and that your leads will be followed by these users?

Here are a few tips.

1. Place an ad on the websites frequented by your target customers. Before doing this, you need to define who will be your target customers.

Placing an ad on sites that they usually visit will increase the possibility that your ad will gain the attention and will be followed by your target customers.

Also, consider the website's search engine placement, traffic, external linking and the other ads placed on it. External linking will determine if there are other sites that link to this site.

This will mean that people can get to the site where your ad is placed, even if they are browsing a different site. Check if many of your competitors have ads on this site.

2. Placing ads on some sites cost some money. However, there are also sites that can place a link to your site, product or service in exchange of having their link being displayed on your site.

This is also true about the newsletters sent by site owners to its mailing list members regularly.

Also, having helpful links placed on your site and having sites link to your pages help in boosting search engine ranking.

This is similar to making a statement that your site's content is important that other sites have links to your web pages.

3. Pay-per-click (PPC) is also a good method in Internet marketing. You will only need to pay for the ad if the link is clicked.

If you prefer this method of advertisement, make sure that you are using services that set limits on daily expenses.

 There are also services that help you determine effective keywords and monitor the PPC results.

4. Choose your domain name wisely. It is still being debated if domain names matter when it comes to search engine placement.

Whether it does or not, having product related domain names help consumers remember your domain that they can go back to your site even without the links.

5. Make sure you have useful content on your sites. While keyword density is important in search engine placement, having useless information or annoying repetition of keywords will not increase your customer's confidence in your site.

It may even affect your sites traffic and can get your site removed from search engines. So make sure that keywords are used strategically.

6. When thinking of keywords, think like your target customers.

What do you think are they going to search so they can get to your site? Also, use specific keywords or key phrases.

Submitting a single word or a very general phrase to a search engine will not get you to the top of the search results compared to submitting specific keywords that describe your product and services perfectly.

7. Track your ads. Always check how much you have spent on placing links on frequently visited sites and on PPC.

There are services that allow you to monitor PPC transactions and how many of these end in sales.

You always need to consider if the ads that you have placed on these websites are getting you to your target consumers and if these ads can lead to revenue.

One final tip on marketing products and services, sell the benefits.

It will help your marketing strategies a lot if you highlight the benefits of choosing your products and services instead of merely discussing the product specifications.

Product specifications may not mean much to customers, unless they know what these stand for (how these specifications affect the quality of the product or service).

Many people say getting to the top of search engine results is difficult since millions of websites exist, which can be using the same keywords.

While this is true, this doesn't mean that your website has to stack under your competitors' websites when presenting search engine results.

Strategic advertising and linking, together with useful content, can also get you to the top of the search results.

Proven Tips For Tons Of Traffic For Free

This article quickly covers a few easy ways to advertise your website for free and will do this for you in rapid fire turn around time if you put them to use effectively.

So if you've got BIG ambitions, but a very small budget, read on as we get to work!

Press Releases are Priceless

If you aren't writing press releases, you are leaving a ton of free publicity on the table on a daily basis.

What do YOU have going on that worthy of submitting a free press release?

Anything you want.

Most online directories that accept free submissions WILL reprint your release if you have something topical to say, and the EASIEST way to do that is simply tie something you are doing with a newsworthy event. How about a Halloween oriented promotion?

Or a McCain/Obama debate deal? Who cares - if you can say something entertaining, and incorporate your own personality with a promotion, you WILL get good coverage via a free press release. e.g or

(and great search engine placement to boot if you use your keywords well!)
Article Marketing is Easy Advertising for Years To Come

Researching keywords

It is very important to know which keywords would aid you in your quest and prove to be the most effective ones. Researching keywords is not as difficult as it earlier used to be.

If the title of this article says Free Targeted Traffic then I won't tell you about word tracker (paid keyword researcher tool) instead I would like to talk about free options.

use Google Adwords Tool (, a nifty tool that lets you see how many people search for your keyword on a monthly basis.

Another tool can be found at Dumb name... really but an awesome tool (somehow their slogan says the same).

The spacky tool lets you see how many people search for a particular keyword on Yahoo, Google or Microsoft Network.

If this tool is used in conjunction with the Google Adwords Tool, you have your keyword research done.

Creating an effective article title

After you have researched your keywords, you need to form an effective catchy title which would include the keywords.

Make sure you don't get over enthusiastic and create an all keyword title.

Try to be rational in your approach.
Writing your article

This is the most important aspect of the traffic building process, so you would need to be very careful on this.

So, you have the right keywords, you have the right title and now it's time to write the right article.

To write an effective article, make sure what your title says is reflected in your article, make sure you cover all your primary keywords and try to add related ones too.

This would ensure you pass Google's Latent Semantic Indexing (LSI) technology.

Now, the most important thing you should keep in mind is that you need to be very professional while writing your article.

Try to write in a way that is easily understood by readers and would influence them into clicking your link whilst trying to maintain the quality of writing.

You need to actually guide them about the title you have prepared rather than keeping just selling in mind. If you are successful with this, 90% of your job is done.

Submitting your article

Be warned about automated submission tools. These tools would provide a dirty way for you to provide your article to thousands of article directory based websites but it won't give you the natural credibility of creating your own account and submitting manually.

You get the picture - create an author account, select proper category for your article, paste your article and submit it - totally manually.

If you have an account you can always return back and submit more articles.

This would give you more credibility through the website's perspective as well as will help you create a substantial article base which would in turn bring you high quality targeted traffic.

As mentioned above to be successful in this pursuit you need to repeat these steps as many times as possible and write as many articles as possible related to your business service or product.

Remember; don't expect things to happen all of a sudden, a formalized, proper and dedicated approach would surely ensure that your efforts are paid off.

The best thing about this process is that you get traffic month after month repeatedly with just one stretch of work.

A few list of sites you can submit your articles to:,,, e.t.c.

Make sure, you change your article just a bit for each article submission site.

So, your article would be different for each site and your chances of one of them getting ranked would be higher.

How To Drive Traffic to Your Membership Site

So, you've decided to begin a membership site in your niche and you have a lot of the design and creation under way. 

You've researched your niche, chosen scripting software, set up a payment processor and loaded your autoresponder with email messages. 

You've created the content for your site, with a nice mix of articles, audios, videos and downloadable digital products for your members. 

You've chosen your prices, secured your domain name and set up your web hosting. You even have enough content in reserve for next month. 

Whew! You've been working hard and now you're ready for the big bucks to start rolling in, right? After all, what more do you need? You need traffic, that's what.

So how do you get traffic to your membership site? 

Driving people to your membership site uses the same tactics as driving traffic to any other website. It all starts with a sales letter.

In order to drive traffic to your site, you need a great sales letter. Many people throw up a sales letter without giving much thought to the quality of that letter. 

That's a big mistake because your sales letter is KEY to how much traffic your site will receive.

A good sales letter starts with a great headline. You need a headline to catch the eye of someone who is casually surfing the web looking for something to solve their problems. 

Your headline should speak directly to your target market. It should announce your benefits in a single concise phrase. 

 Ask a question, offer steps to solve a problem, let your readers know you are tuned in to what they want.

A good sales letter has a hook- something that reels your customer in and makes them want to read more. 

Often the best hook is in the form of a question. Ask the reader a question that your membership site answers. "Are you looking for a new approach to marketing?" might be a good question for a membership site regarding Internet marketing. 

"Are you looking for love in all the wrong places" could be a hook for a dating membership site. 

Another way to hook a reader is to call out your audience in your headline like this: ATTENTION: Calling all Internet Marketers or Do You Make These Marketing Mistakes?

The next step in writing an effective sales letter is to deepen your customer's problem. If your membership site is a credit counseling service, use your opening paragraphs of your sales page to show your prospect you understand their problem. 

Debt got you down? Are you having trouble paying your mortgage? Losing sleep because you can't pay the bills? 
Drive home the problem so your prospect is a bit uncomfortable thinking about it. You need to remind your prospect of their problem so you can show them why they need your membership site to help them solve it.

Next up? Tell them the benefits of your site. Show them how you can fix their problem. 

While you will want to talk about the features of your site, like the forum, the newsletter and the content, remember that features are not benefits. 

Benefits are the good feelings the customer will have after your site solves the problem. 

Benefits to the credit counseling site might include restoring their good credit, no more phone calls from angry collectors or having the peace of mind of knowing your financial future is secure.

Use links throughout the text of your sales letter. You never know at what point you make the sale with an individual prospect, so offer the sign up link often throughout your text. 

Some people will click the link immediately, while others will scroll down to the bottom of your page looking for it. Still other prospects will be ready to by when a particular phrases resonates with them, so having links spread throughout the text is your best bet.

Your sales letter is the first and the most important step in driving traffic to your membership site. Take your time and make sure you develop a quality sales page. 

Don't rely on hype or misinformation, but make the test interesting and compelling for the best success.

The Importance Of Backlinks From Related Websites

Backlinks are still among the backbones of search engine ranking despite the many changes in Google algorithms and ranking parameters.

No matter how much Google and other major search engines emphasize the importance of having good quality contents that provide genuine value to the readers, but without high pr backlinks websites can hardly get to the front of page of Google.

If ever some of them made it to the top pages, the high ranking position of the site is short-lived.

Backlinks are like the foundation of the building. It supports the building to make it last long and withstand the raging storms and bad weathers.

 But if the foundation is weak, the building may still stand but only for awhile.

When rain comes, it will easily stumble and fall.

Free quality doffolow backlinks and more free dofollow backlinks you get is better way to your website or blog have power for search engines.

Just like websites and backlinks, some sites may be able to make it to the front page of Google at first, although the chances are small, but if its ranking is not supported by good quality backlinks coming from high PR sites, then it will gradually lose its position after a few days.

That is why whenever you attained a certain page rank you must immediately reinforce it with free quality backlinks to maintain its position.

 This will also make it hard for your competitors to unseat your site from its present position in major search engines particularly Google.

Simple Way To Increase Website Traffic

In order to succeed online, you must get quality targeted traffic

Without people visiting your website you can not successfully promote or sell your products, so if you are wanting to improve your sales then increased website traffic represents an improved opportunity for selling your products. 

If you don't attract visitors to your website then all the hard work you have put into creating and developing your site will have been wasted. 

A lack of Website traffic is one of the main reasons that online home businesses fail.

There are many ways that you can use to increase website traffic. There are several ways that come to mind about how to increase website traffic

An excellent way to do this is through writing and submitting articles.

A lot of people will think about search engine rankings for keywords to boost website traffic. 

This can take time to achieve. 

Writing and submitting articles is a very cost effective form of marketing that can quickly get targeted traffic viewing your web pages and help improve your search engine position at the same time.

You will need to carry out some keyword research to start with but this is outside the scope of this article, but what you are looking for are some keyword phrases you can use to base your articles around. 

These phrases will also benefit you in the search engines as they will generally be less competitive than the root keyword. 

For example if your root keyword is 'puppy training', you might choose to use the phrase 'controlling a hyper-active puppy' as your keyword phrase and article title.

Writing good quality articles and submitting them to article directories can be very helpful to your online presence, it can help you to increase website traffic by generating brand awareness and also increasing your reputation. 

write and submit regular articles based around your keyword phrases to a few article directories. You'll soon start to get visitors to your site.

When writing your articles make sure that you provide your readers with content that is well-researched, entertaining while being factual and more importantly is relevant to the users that you are targeting.

If readers enjoy what they read, some will often choose to use it in their newsletters or on their websites, most directories allow this as long as the resource or bio box is left intact and the article is not changed in any way. 

It will also create a valuable one-way link back to your website.

In the mean time, some readers will enjoy your article enough to want to find out more information, and they will click on the link in your resource or bio box at the bottom of the article which will take them to your site.

Website traffic is a must try for any business. 

Increase your Website traffic through the use of information articles that incorporates the use of targeted keyword phrases and captivates the readers interest is just one of many methods available to you.

What Pay Per Click (PPC) Advertising Is About

PPC search engine advertising involves three basic elements; constant monitoring, response analysis and refinement as the essential factors involved in PPC search engine advertising. 

Proper management of PPC search engine advertising can result in big profits for a website.

PPC search engine advertising makes it possible for sites to monitor the productivity of each PPC ad they place.

This gives a site the opportunity to turn off any PPC ad that is not performing at its best.

PPC search engine advertising provides the most economical way for a site to advertise on the World Wide Web.

The cost entailed in PPC search engine advertising is dictated by the clicks made on a particular PPC ad.

The number of clicks made on a PPC ad is subtracted from the initial amount paid by the business to a search engine company.

To minimize cost and maximize return on investment, a business will have to regularly monitor its PPC search engine advertising campaign.

How to Use PPC Advertising

Many businesses are unable to get the most out of their PPC search engine advertising campaign.

PPC search engine advertising involves a lot more than just bidding on the highest keywords.

Information is a main concern of many online users.

Providing online users with relevant information they need will help bring about a more long-term relationship with an online user that will more likely result in a sale.

Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for.

Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.

Sign-ups also help generate leads for websites as they build opt in list from qualified online searchers who clicked their PPC ad.

Getting personal information from qualified online searchers can be done in a variety of ways such as offering freebies for surveys or signing up for newsletters.

PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines.

Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts.

Whatever course of action is selected, a business is sure to get a huge return on investment with PPC search engine advertising.

The Basic Things To Know About Backlinks

When building free backlinks to your site, it is important know some of the basics of quality backlink building.

One of them is to know the main differences between dofollow sites and nofollow sites.

As the term implies, dofollow sites are those that search engines will follow.

If you create a free backlink from a high PR dofollow website, the dofollow link tells Google, Yahoo, Bing, and other search engines to pass on its high page rank influence to the outbound link; that link will be counted by the search engines when calculating the page rank of the site.

Free Backlinks dofollow are the best.

In ‘no follow’ link, on the other hand, when search engines crawl on the site and see the nofollow instruction in the hyperlink, that link will not be counted when assessing the site’s page rank.

Therefore, make sure to build backlinks only from dofollow sites, or your backlinking efforts will only put to waste if you create outbound links to your site from ‘no follow’ sources.

Backlinking Strategy via Forums

One of the many ways of creating good quality free dofollow backlinks is forum posting.

This is quite simple to do. Unlike some methods that require you to create long articles, in this case you are spared from doing the quite tedious and time-consuming task of article writing.

All you have to do is simply ask questions in short paragraph or few sentences with a link to your site in your forum signature.

You can either create a new thread with your question, or answer questions of other forum members.

The more you participate in different threads, the more links or dofollow backlinks you will create.

Free Search Engine Submission Websites And Tools

Submit your site to the search engines and directories listed below please enter your site's URL and a valid email (to confirm submissions) - then press the "Submit Site" button.

There is no need to submit your site more than once. Make sure that your site is online.

 Some search engines require your email confirmation, so be sure check your inbox after the submission.

The submission may take 5-6 minutes - please, be patient. (Total amount of search engines and directories: 129) 

Automated Search Engine Submitter

Blog ping services pings or notifies Weblog Services such as Blog Search Engines and blog directories that your blog has been updated. 

Thus enabling them to index your blog fast and make your content available for a larger audience.   

You can Ping your blog on any of the Sites Listed below, Happy Pinging!

On-Page Optimization Tool

Sometimes the category of a link may different than that of the website. For example, a Home & Garden blog may cover many different topics and niches, and so one post “Upgrading Recycled Bottle Caps into Alphabet Magnets” might instead be categorized as “Arts & Crafts” or “Hobbies & Collectibles”  

Keyword density is important since search engines use this information to determine the theme of your website, the perfect keyword density will help archive higher search engine positions.

The Keyword Density Analyzer tool is useful for helping webmasters achieve optimum keyword distribution

Check the Important SEO Content on Your Webpage Using


WebMeUp backlink tool beta,The biggest index of fresh links for growing sites


SEO Made Easy Visit: 

Check Duplicate Contents

Generate Quality Backlinks With the Click of a Button

Put your best SEO foot forward and generate a large number of high value back links in a matter of seconds. Simply enter your website below and click “Make” to watch the free backlink maker tool do its job!

The best back links are valuable, relevant, authentic, and from authority webpages. They require more work on your part, but the long and short term results are very rewarding. 

There are a few other recommendations to check for when looking for quality directories:
  • Directory Age: Google likes quality listings on old pages. New listings on old pages will give you an extra boost. If a directory is too new, it may be a bit risky. Make sure the directory (not just the domain name) is at least a few years old.
  • Be cautious with directory networks: Oftentimes, you'll find a network of interconnected directories. Their survival may be interdependent, and if Google penalizes one, they are likely to penalize the whole group. These networks can also be a bit spammy, which further increases the likelihood of a Google penalty. 
  • Backlink Count: Any webpage is only as good as the sites pointing to it. A higher backlink count is generally better, as is the quality of the links. Look for a higher backlink count.
  • Beware of site wide or front page link sales: Some directories sell site wide links or front page links. If a link looks blatantly out of place, it probably falls in that category. Google hates that, and will ultimately penalize the site (and your listing if it's listed there). 
  • Human-edited: If it's not human-edited, it will likely be hit with a Google penalty at some point. 
Paid directories: Generally, they are more legitimate than free ones. If a site is serious about having quality editors and worthy marketing, they need to fund it somehow. If it's free, you wonder how long they'll be in existence. When they disappear, so will your link. 
  • Rule #1: The page you want to be listed on must be indexed by Google and other Search Engines

    Your site listings only count if Google and other search engines sees them. So make sure the page with your website has been recently indexed by Google and other search engines. That's it. You're done. Unless you have a few questions like these:

    Doesn't Google and other search engines index every page on the web?

    Nope. We all wish. But they have finite resources. So they only index the most authoritative stuff - and they decide what is authoritative and what isn't. 
  •  All pages and links were not created equal - and Google and other search engines decides which ones are and aren't. 

Get Backlinks From Popular Article Marketing And Submission Webites

One of the easiest and most effective ways to market your articles is by using the services of article submission sites like  and

Here are the best places to submit your articles for maximum results: NOW

Get Quality Backlinks By Blogging Free On High PR Platforms

Another method of backlinking is blogging. There are many free blogging platforms with high PR. 

Open an account with these sites and start blogging about relevant topics with outbound links to your website. 

Every blog post, no matter how short, with outbound links is already a good source of backlink. 

Thus, the more blog posts you publish, the more backlinks you will also create. 

Some of the recommended blogs with high page rank are as follows:
- (PR9)
- (PR8)
- (PR8)
- (PR8)
- (PR8)
- (PR7)
- (PR7)
- (PR7)
- (PR7)
- (PR7)
- (PR7)
- (PR7)
- (PR6)
- (PR6)

Free Backlinking by Publishing Articles

Another way to create free high quality PR backlinks is to create good quality articles and submit them to several top directories and web 2.0 properties with high PR quality.

 Unlike forum posting, this requires more time from your end since you will have to create long articles per backlink. 

More good articles you make more good free quality backlinks you get, and more strong stay your website with these backlinks.

However, the good thing about this method is that you will not only create top-notch quality outbound backlinks pointing to your site but get targeted visitors as well. 

If your contents are good and they provide value to the readers, your visitors may also purchase in your site and improve its conversion rate.
Just like the rest, you must also ensure to submit your articles in high PR quality article directories that allow you to create free dofollow backlinks .

 You can start your backlinking via article marketing in some of these article sites below. 

Good Free Quality Backlinks Dofollow.

- (PR6)
- (PR6)
- (PR6)
- (PR6)
- (PR6)
- (PR5)
- (PR5)
- (PR5)
- (PR4)
- (PR4)
- (PR4)
- (PR4)
- (PR4)

While it is good to know the top dofollow article directories with good page rank, it is important to know the ‘no follow’ popular article sites as well so that you can avoid these sites if you are building backlinks

But if you want to get direct traffic, then go ahead and submit your articles in these well-respected sites listed as follows:
- (PR6)
- (PR5)
- (PR5)
- (PR5)
- (PR4)

There are other ways of getting free high PR backlinks and you can formulate your own unique strategies to get more links for better search engine ranking of your site. 

Just make sure to create free high PR backlinks at the ‘do follow’ sites.

How To Improve Landing Page Quality Scores

The Landing Page Quality Score is a measure used by Google to help filter irrelevant ads out of the AdWords program.

 The AdWords system evaluates and visits an advertiser landing pages regularly.

The Landing Page Quality Score measures improvements to the system or the level of user traffic to AdWords ads and landing pages.

If you are into search engine optimization (for example, working in an adult website promotion project) the Landing Page Quality Score will determine your success.

If you have made significant changes to improve the quality and relevancy of your landing pages, your keywords will yield higher Quality Scores.

 For any adult web promotion , the results may not be instant, but you should see the impact over the next several months.

By reviewing your account statistics, you can always check whether your changes have affected your keywords' Quality Scores or not.

A few tips to improve the quality score are:

Set up a link to the page on your website with the most useful and accurate information about the product or service in your ad.

Choose the most relevant page on your site that ties the content directly to the ad copy, and create one, if you don't have a good landing page.

You may use a sign-up form, but try to provide as much information as possible without signing in.

    Build pages that provide useful and substantial information to the end-user.

For example, if your ad targets adult web site promotion, your landing page should feature free information with relevant adult content.

Make sure that the keywords that you are targeting in your campaign are included in the ad copy and within the content of your landing page.

If you don't see any improvement in Quality Scores within several months, you should review Google's landing page quality guidelines.

For any adult web marketing , superficial or minimal landing page changes are unlikely to result in good Quality Score results.

About the Author

I am the webmaster at - A adult web design company providing high quality adult website designs through expert adult website designers.

List Of Important Directories Where You Should Submit Your Blogs

 This is a List of Some very Important Blog Directories, Where you can submit your Blogs or websites for promotion:

















BlogRollCenter blog + RSS






Chordata Blog+Rss






FuelMyBlog blog + RSS





Loaded Web








TopBlogging blog + RSS








Chordata Blog+Rss  

Crayon Blog+Rss  






MyMSN RSS Directory submit feed to ‘search’ for content  

NGOID News Network  







Foreign RSS Feeds  

Eintragen German only  

Linkfeed Danish Only  

Overskrift Danish Only  
Verzeichnis German only

5 Common Ways To Get Higher Search Engine Rankings

Getting your business website to be ranked on the search engines is like getting free advertising for your business.

The organic listings can't be brought and your website can only appear on it via proper search engine optimization.

SEO is the most effective way to get higher rankings and generate more business leads.

By getting high search engine rankings, it will bring you more business.

In this article, I will discuss five ways to get higher search engine rankings:

1) Create the Appropriate Keyword List - It is important to target the right keywords on the right pages.

Targeting the appropriate keywords is the way to SEO success. If you target wrong key phrases, there will not be any conversion.

2) Create Unique Title and Description for Every Web Page - The keywords that you have utilized in the Meta tags should be appropriate to the web page's content.

 Title gives information to the search engines what the page is all about. So, it is very important for you use appropriate title for each page of the website.

3) Good Content should be Placed On the Website - 'Content is King'. It is very important for a website to have the good and unique content.

With unique content, other webmasters will begin linking to your website and this will increase your website's popularity. Link popularity is the key factors for SEO success, so don't overlook it.

4) Develop more Back Links - Link building enhances your website link popularity which will assist in getting higher rankings on the search engines.

You can develop links via link submission, article submission, blog posting, PR submission, and social book marketing.

5) Good SEO Copywriting - Adding keywords on the right page will help to increase the visibility of the keywords. At the same time, you should be careful with the approach.

Don't use excess keywords because search engine consider it as the spam.

Above are few strategies that you should consider to get higher rankings on the search engines. You need to work continuously to get better results.

Arrow is the leading Internet marketing company in Melbourne, offers cutting-edge SEO   strategies that will help your website to get higher rankings on the major search engines.

If you are searching for SEO in Melbourne, contact Arrow.

About the Author

Richard Nicholson, an Internet marketing expert at Arrow, a renowned Internet marketing in Australia. They provide complete internet marketing which is suitable for your website.



1..  Advertising Specials:  If a magazine offers a "two for one"
deal, or a "pay for 3 and get a fourth ad free", take advantage
of it; it's Free Advertising!

2.  Free Listings:  Some publications offer to list your name and
address Free, if you have something that you offer "free for the
asking" to their readers.  This can be a "free sample", a free
list of customers; or whatever.  Tell publishers what you have
to offer!

3.  Print a Booklet Offering Tips:  List tips or what-have-you, and
on the inside pages, or in the back, place some of your own Free

4.  The Piggy-Back Method:  Every time you get ready to mail a
letter or fill an order, place other ads in the envelope; it
costs you no more and it's like getting a free ad!!

5.  Free "Give-Aways":  These can be pens, rulers; key chains, etc.,
each with YOUR ad message and address on each one.  Give them
away and your Free Ad rides along!

6.  Your Own Advertiser/Newsletter:  Issue it regularly; sell ad
space in it and subscriptions to it.  They pay for the printing
and postage, and YOUR ads in it, too, at no cost to you!

7.  Trade Products/Services for Ad Space:  If you have something
which a publisher needs, trade what they want, for ad space!

8.  Provide Commission Ads to Dealers:  Your dealers place YOUR ads
over THEIR name!  Free Ads for your products!

9.  Columns; Releases, etc.:  Publishers will often print these
free, if it's NEWS, or interesting to their readers!  Send
notices out to editors and get free ads in exchange!

10. Share Costs With Others:  Get together with other dealers and
mailers.  Split costs and quantities with others.  Your ads go
FREE to HIS customers, and HIS go free to yours!

11. Offer Your Commission Ads to Publishers:  They insert them as
"mailer/distributor" commission ads!  They cost you nothing and
can get you lots of orders!

12. Your Product as a BONUS Item on Another's Flyer:  This can
increase the other person's orders, and YOUR product gets
advertised on HIS fliers, etc!

13. Place PIM-50 Phrases in your Ads:  This says to Publisher:
"Insert my ad in your publication and I'll help distribute 50"
(or more) copies for you.  It's another kind of "trade deal"
with publishers.

14. Give a Talk or Seminar:  Contact local clubs, and organizations.
They always seek outside speakers.  After you talk about your
business or your product, hand out flyers, etc.  It's like
getting free advertising!

15. Ads on Bulletin Boards:  Put up flyers on grocery, laundry
bulletin boards.

16. Make a Rubber  Stamp of your Ad:  Stamp it everywhere you can.
Stamp it on envelopes; flyers; etc.

17. Be Listed as a Source in Back of Books:  Often writers will want
to list references and sources in their books.  Get the work out
to authors!  Look for ads offering Free Ads!!

18. Discount to "a Friend":    Tell your customers you will give
discounts to anyone they send your way!  It's Word of Mouth
advertising; the best you can get and it's free!

Free advertising is any message that goes out to prospective
buyers without cost to you!  There are lots of ways to get
others to spread the word about what you offer!  Try these
methods; and you'll get lot of free ads; which mean more
responses and more orders!


The Best Advertising for Your Dollar: Newspaper, Radio or TV?  How To Tell Which is Best

All business owners are eventually confronted with a serious dillema -- how
to advertise, in which medium, and which is the best deal for each dollar

Do newspaper ads outpull radio spots -- or is the power of television the
only way to go?  The answer is different for each business, each situation,
each location and each product.

The following are the pros and cons of each medium.  Knowing these can help
you decide which medium is right for advertising your product.


The Good:

* It's fast.  An ad in a magazine may take three months to break.  A
newspaper ad can come out the next day.  If you need business fast, this is

* Newspapers  have wide array of editorial topic selcition to match what
you are advertising.  For example, if you are selling car parts, you cac
place your ad in the paper's automotive section, or have it placed next to
news stories about cars. Newspaper also have international news, local
news, etc., all of which help you focus your advertising effort.

* You get a lot of room, if you need it.  Remmeber, long copy always sells
better than short copy.  The broad area of a newspaper page is ideal for
long copy.

* Newspapers can insert your catalog, flyer or whatever preprinted
matreials you might have.

* You can use them to distribute reader response items, such as coupons,
contest entry forms, surveys, and other such things.

* Radio advertising is sometimes called "invisible ink."  That because it
is gone as soon as it is broadcast.  With a newspaper, you can give the
customer something to clip, or something they may see a second time if they
read the newspaper a second time.

* Nespaper can reach large numbers of people, depending on circulation.
Lage urban dailies, for example, may easily reach 1 or 2 million potential
buyers overnight.

* They are available nationally, regionally, or locally.

* Newspaper allow you to reach possible nonreaders who might be part of
your secondary target audience.

* Tend to be cheaper than other media, depending on a number of variables.

* Newspaper ads are easier to produce, and thus less costly.  A TV ad, for
example, may require special effects, actors, video footage, etc.

* Newspaper are good for repeat exposure, a vital element of effective
advretising.  Readers need to see something an average of six to eight
times before they "see" an ad or respond to it.

* Newspaper can reach people who othrewise have little access to other media.

* Many people buy newspaper not for the news, but to find out what's on
sale today, or what's happening today.  Movie ads are a prime example.

* They have better local market penetration than magazines.

* You have more options in terms of space and unusual ad configurations

* You can use dealer listings.

The Bad:

* Newspaper tend to charge relatively high-cost premiums for less than
full-run purchases.

* They are flat, and more than literally.  In other words, they don't beep,
squeek, blast and make noise and colorful moving images as do radio and TV

* Do not have the reach other media forms, such as national magazines.

* Are not conducive to last minute changes because of tight printing schedules.

* Newspapers do not produce as high a frequency level as other media forms.

* Large space ads are very expensive and their longevity is fleeting.

* Ads in newspaper tend to compete heavily with other ads on the page.
Clutter is not good for your ad, but in a newspaper, their is usually a lot
of clutter

* Use of color is crappy, and does not equal that of magazine color quality.

* Tend to deliver only an adult audience.  If you have products targeted at
teens or even college students, a newspaper probably won't reach these

* Newspaper are usually only viewed by one person at a time.


The good:

* Radio offers a wide array of formats which can reach listeners during a
specific state of mind, which can complement a specific advertising
message.  Many people listen to radio while driving to and from work, other
listen in the evening while relaxing next to a cozy fire.

* Delivers your message to everyone in the room or car at the same time.

* In fast.  Your ad could be heard the next day if production is available,
ad copy is written and studio time is available.

* Radio advertising is intrusive -- it butts in on your listening, and your
only opiton is to listen or chage the channel, (or shut it off!)

* Reaches a national, regional or local audience.

* Can be effectively targeted to consumer segments, such as teen-agers vs.
seniors, or men vs. women.

* Can be repated often, thus driving the message home.  Once again,
repeition is the heart of effective advertising.

* Radio ads can be heard 24 hours a day.

* Radio can reach people as they are on their way to the store.  Messages
delivered just prior to actual shopping are very powerful.

* Tends to be cheaper per announcement than either TV or print, and in fact, is probably the most cost efficient of all media.

* Uses "theater of the mind."  Radio uses voice and sound effects to conjur
up images in the listener's mind by engaging the human imagination.  This
can be more powerful than any pre-developed TV image or still photograph.

* Reaches people who do not like to read newspaper or magazine, or people
who do not view outdoor mediums, such as billboards, and those who do not
like TV.

The Bad:

* Most people have the radio on "for noise."  That is, they are usually
otherwise engaged with something while listening, and often are only

* Repetition is more important to overcome general lack of attention on
behalf of the listener, and thus, you have to spend more for more spots,
which can make up for the lower cost.

* Makes it difficult for the listener to take physical action as a result
of the advertising message.  For eample, most listeners do not have a pen
in hand when they hear an 800 number to call or an address to remember.

* You generally need more up-front money to buy up the large number of
spots you need to get the job done.

* Is not visual, and many people retain better what they can see than what
they hear.  Also does not move, another aspect of captugring vidual


The Good:

* Is usually in vivid exciting color, and color is a prime motivator of the
human mind.

* Uses all elements of sight, sound and movement at once to form a powerful
package that hits on all level of human senses (except touch and smell).

* Can deliver your message to all people in a room simultaneously.

* Is fast, but not as fast as newspaper or radio because it tends to
require more production.

* Like radio it is intrusive.  The customer does not have to seek out the
ad, like they must to find a movie listing or a rummage sale.  The ad comes
to the viewer.

* Available nationally, regionally, or locally.

* Television ads can be purchased to focus on concentrated geographical
areas, especially with the adventof cable.

* Has a wide variety of programming to match the nature or subject matter
of your ad.  Want to sell rock-n-roll CDs?  Buy ads during Beavis and
Butthead or Melrose Place.  Want to sell feminine hygiene products?  Buy
time suring soap operas.

* TV has more reach than any other medium in terms of all segments of
society. Just about evreyone watches TV, but not everyone reads newspapers
or magazines.

* Is good for repepetition of ads.

* TV can deliver your ad at any time of the day, 24 hours a day.

* You can get an exclusive, that is, your ad need not compete with a
clutter of other ads -- but you may have to pay dearly for it.

* Tends to be more cost efficient in terms of number of responses it
produces compared to dollars invested.

* Is probably best for reaching those people who tend not to use any other
form of media.

The Bad:

* Most often is very cluttered.  your commerical may be sandwhiched deep
within a string of other commericals, which have long since caused the
viewer to head to the refrigerator.  Also weakens long-term memory of your
product message.

* Is sometimes hard to get.  There are usually a limited number of TV spots
available, and you may not get the program you want.

* Is perhaps the most expensive.  There are a lot of production costs
related to TV advertising.

* May be less demographically selective as some other media forms, although
cable TV has helped in this category.

* Your audience can fluctuate widely.  If 10,000 people see your ad one
night, a mere 100 might see it the next if a high-interest program airs on
another channel.

* TV is cost-inefficient when you are after highly focused target markets.

* VCRs are helping TV ads get beyond the "invisible ink" proplem of
broadcast media.  A taped program may be viewed again and again -- on the
other hand, your commerical may be fast forwarded.


The Good:

* Magazines offer a wide variety of subject matter and editorial focuses to
reach readers when they have a state of mind you are looking for.  Thus,
you can tailor your message to a high degree of specificity.

* Magazines have glossy, polished paper that makes color photographs and
other graphic elements look like works of art.  You ad will look superb.
(That doesn't mean it will sell, however!)

* Can reach very specific target markets without having to waste time or
money on markets you do not care about.

* Like newspaper, you can have long copy. Full or even multiple page ages
let you make a pretty long and detailed pitch.  Do people really read all
that fine print?  Yes! If you have their attention and interest.

* You can insert your catalog, card, flyer or whatever into the magazine.

* Like newspapers, they allow you to include reader response materials,
such as coupons, entry or order forms, and more.

* They are not disappearing ink.  In fact, magazine are even better on this
count that newspapers because people are much more likley to re-read or go
over a magazine a second time.  Many people even collect magazines or go
through them for research in the library, giving your ad the chance to be
seen again and again.

* Can reach a huge audience, easily in the millions with the bigger zines.

* Magazines allow for a breathtaking array of creative options: pop-ups,
special inks, holograms, unusual space configurations, personalizing
elements for each reader of the publication, etc.

* They have national, regional and local reach.

* Magazine ads can reach specific demographic segments within the total
readership of the magazine. That's because most magazines have departments
and areas of specific topic or subject matter, helping you to target your

* Magazine ads can reach possible nonreaders who might be part of an
advertiser's secondary target audience.

* Because they are more highly focused and need less repetition, as in
radio, they can actually be more cost effective than any other media form.

* Frequency of exposure is high, as we said, because magazines are often
read more than once and by more than one person.  Also, they may read other
similar magazines you have targeted for your ads.

* May reach people that other media do not.  Many people prefer to read
magazines to newspapers, for example.

* Magazines can accommodate your listings.

The Bad:

* One of the biggest drawbacks is the long period before you buy the ad and
when it appears.  A magazine ad may take three to four months before it
appears.  If you need fast cash and customers, this is no help.  Also, a
reader may not get to his or her magazine right away upon receiving it.

* Tend to be expensive for one-time runs.

* Do not offer sound of movement, although some cutting edge ads, such as
pop-ups or those with micro-chip intsertions are breaching this drawback.
These are mega-expensive, however.

* Because they are more highly focused, they have less reach, which many do
not consider a drawback.

* You must submit your final copy and ad prep many months before deadline.
Some magazines have a fast close, and other will call up repeat advertisers
with last minute deals, often because they have space to fill or when
others back out at the last minute.

* Although once they start printing, you cannot backout.  Generally, once
you buy a magazine ad, you are locked in no matter what.  Refunds are rare.

* You do not get high frequency unless you buy an entire year's worth, but
then readers will see them about once a month for most magazines.

* You only get exposure to one person at a time, as opposed to a whole room
or call-full as in radio or TV.


The Good:

* You get superior quality color on high quality paper, allowing for
effective product presentation, if you are willing to pay top dollar.

* Great for insertions.  You know the way it is with all Sunday papers and
magazines -- lots of extras which many readers actually buy the publication
for in the first place.  Many people live to scan and clip coupons.

* You get ample opportunity for long copy.  Sunday magazines are among the
best place to make a long, detailed ptich.

* As we said, people love to clip coupons, and this is the place people
will most likley use any kind of special insertion, from coupons to
sweepstakes, contests or surveys.

* Have better chance of repeat exposure to your ad than newspapers or
magazines.  People tend to hang onto the Sunday paper longer and also give
it a better read because they are more relaxed and have more time on Sunday
to linger over the paper.

* Can reach large numbers of people in a short time.

* You can get very creative, as you can with magazines.  This means
pop-ups, specials inks, scratch-and-sniff -- even insertion of product

* Distribution of the advertisement to possible nonreaders who might be
part of an advertiser's secondary target audience.

* Because of high readership and better repetition factor, can be a good
deal for the your scarce advertising dollar.

* Production costs for your ad will be less than all other media, except
for newspaper.

* Can reach people who do not ordinarily read newspapers or pay attention
to other media.  Many consider the Sunday papre "special."

* You get immediate delicery to entire audience -- even millions of people
-- in just oen day.

* They can have national, regionaly, or local distribution, although
national is less likely with mst Sundays, except the real biggies, such as
the New York Times.

* Sunday publications have higher penetration and greater readership
locally than do competing publications or other media.

* You can use dealer listings.

The Bad:

* Ads do not force themselves on reader as in radio or TV.  In other words,
they are nonintrusive.

* No sound or movement in general.

* Usually require advertising materials well in advance of issue date.
Some even have longer lead time time than magazines.

* Relatively inflexible for accommodating last minute changes.  Most Sunday
ads are set in stone after you issue a check.  You won't get a refund.

* Frequency is lacking because they only come out on Sundays, and people
don't make connections from one Sunday to the next, in most cases.

* Are extremely expensive if you want national or regional coverage.

* Large space ads are very expensive and they are here today and gone
tomorrow most of the time.

* Again, they are relatively short-lived, and quickly end up lining a bird
cage or wrapping a fish.

* Are not good for delivering ad messages to young people: teens, young
adults and children.

* Most often only expose ad to one person at a time, unlike radio or TV,
which can deliver a message to a roomful of people all at once.

There you have it.  Based on what you have learned above, you should now be
in a better position to decide which medium is best for your business,
product or service.

Of course, the only perfect way to make a final decision is through test
marketing with each medium.  You can do that by starting out with small,
inexpensive adds in each medium.  Those that bring the best results deserve
to get your future business and a larger share of your advertising dollar.
Good Luck!